Vikramjeet Singh

• Leading end-to-end business operations with full P&L ownership for a revenue portfolio of over ₹1,200 crores across multiple business verticals. Managing a high-performance leadership team comprising 18 state heads, 5 regional managers, 2 national sales managers, and 1 marketing head, driving sales growth, market expansion, channel development, and strategic business transformation. Responsible for strengthening distribution networks, improving commercial performance, optimizing sales processes, and building sustainable revenue growth through strong execution discipline, and leadership excellence.
• Team Management: Leading and managing the sales and marketing teams, including setting goals, providing coaching and mentoring, and ensuring a high-performing culture.
• Sales and Marketing Performance: Monitoring and analyzing sales and marketing performance, identifying areas for improvement, and making recommendations to optimize results.
• Market research and analysis: Staying informed about market trends, competitive landscapes, and customer needs to identify opportunities and develop effective strategies.
• Budget Management: Managing the sales and marketing budgets, ensuring efficient allocation of resources, and maximizing return on investment.
• Collaboration: Working with other departments, such as product development, finance, and operations, to ensure alignment, and achieve company objectives.
• Sales Process Optimization: Developing and refining sales processes to ensure scalability, efficiency, and effectiveness.
• Customer Relationship Management: Building and maintaining strong relationships with key customers and partners.
• Talent Development: Recruiting, training, and mentoring top sales and marketing talent.
• Forecasting and Reporting: Overseeing sales forecasts, pipeline management, and performance reporting for the board of directors, and the executive team.
• Delivered a high level of service to customers in an effort to build upon future relationships.
• Formed and sustained strategic relationships with clients.
• Managed corporate communications, strengthening brand image, and stakeholder relations through effective messaging.
• Facilitated training programs for senior management, enhancing leadership skills, and promoting a culture of continuous improvement.
• Streamlined supply chain processes, enhancing efficiency, and ensuring timely delivery of products and services.
• Directed crisis management operations, mitigating impacts, and safeguarding organizational reputation during challenging times.
• Spearheaded market expansion initiatives, successfully entering three new international markets in two years.
• Drove customer satisfaction improvements, evidenced by a 95% positive feedback rating from client surveys.
• Provided direction and leadership for 75 sales representatives and independent contractors.

• Responsible for establishing and expanding the Indian distribution subsidiary for Lixil India, contributing to its growth in the Consumer products market.
• Utilized startup methodology to construct effective teams, devise GTM strategies, attract channel partners, allocate marketing funds according to global brand strategy guidelines. Established S&D mandates based on market potentiality resulting in successful achievement of short-term and long-term organizational goals.
• Developed and refined SOPs for new business strategies through extensive collaboration with Finance, HR, Supply chain management, Legal, Marketing and Sales Excellence teams.
• Implemented the setup of the Indian Subsidiary aligned with investment plans, leading to a sustainable and thriving vertical for India Operations.
• Formulated impactful business and strategy plans to enhance financial performance of India Distribution Business.
• Focus Markets - Implemented reach enhancement strategies in multiple states including Maharashtra, Chattisgarh, Gujarat, Karnataka, Kerala & Tamil Nadu to achieve complete market coverage based on distribution size and volume. Successfully established new partnerships and captured untapped markets using a systematic blueprint implemented at both district and taluka levels.

Led pan-India business operations at Indigo Paints, driving a revenue base exceeding INR 1,300 crore, and managing a dealer ecosystem of over 12,000 through a team of 24 state heads.

• Assurance for the recovery of market outstanding and collection.
• Focus Markets: Achieved comprehensive coverage across districts in Punjab, Haryana, Maharashtra, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Kerala, and West Bengal to ensure optimal dealer representation and product accessibility.
• Developed and executed annual business plans, resulting in consistent revenue growth.
• Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
• Facilitated cross-functional collaboration to drive successful project completion within deadlines.
• Reviewed performance results to target and take corrective measures with authorization and escalation.
• Identified opportunities for expansion, leading to increased market share and company growth.
• Championed the adoption of new technologies, streamlining workflows and enhancing overall efficiency.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Trained and guided team members to maintain high productivity and performance metrics.

Managed a business portfolio of over ₹2,200 crores across Eastern India, with complete responsibility for sales, distribution, merchandising, and market expansion. Led a high-performing team of 18 Area Sales Managers (ASMs), overseeing a network of 72 distributors and super stockists, with a dealer base of over 45,000 retailers across the region. Played a critical role in strengthening market leadership through strategic channel expansion, frontline execution excellence, distributor profitability, key account management, and sustainable business growth across highly competitive FMCG markets.

• Set and monitored annual budgets for departments and entire business.
• Expanded market reach by identifying and pursuing new business opportunities.
• Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
• Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
• Led cross-functional teams to achieve successful project completion within tight deadlines.

• Expanded product distribution by adding more than 13 new distribution points in the region, including convenience stores, distributors, retail supermarkets, and food services.
• Increased regional sales by developing and implementing strategic sales plans tailored to the local market.
• Implemented data-driven decision-making processes to identify sales trends and optimize performance.
• Reviewed historical sales data to identify areas of opportunity for upselling or cross-selling additional products or services.
• Developed strong relationships with key clients, resulting in long-term partnerships and repeat business.
• Utilized CRM software effectively to track customer interactions, manage leads, monitor pipeline progression, and analyze overall performance metrics.
• Worked closely with senior leadership on annual budget forecasting based on historical revenue, anticipated growth, and market trends.
• Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

• Managed and motivated a sales team to increase revenue by 38% in 9 months.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

• Shouldered management responsibilities during absence of manager
• Monitored employee performance and enacted improvement plans, coordinated disciplinary actions, or provided rewards
• Established open and professional relationships with team members which facilitated communication, quickly resolving issues and conflicts
• Developed and implemented comprehensive salesperson training program
• Created and led sales promotions and advertising strategies to boost profits and bring in new customers
• Assigned jobs to individual employees by considering factors such as previous training, current abilities and general knowledge
• Consistently met up-sell goals by highlighting target merchandise with strategic promotional approaches
• Kept orderly and accurate accounting records by monitoring sales documentation.

• Established and revised database by conferring with analysts and programmers to code and retrieve data
• Ensured shelves were fully stocked and dishes were cleaned and stowed
• Designed, planned, organized, and directed orientation and training programs for employees or customers
• Collaborated with different departments and levels of management to gain consensus on procedural documentation
• Assessed training needs through surveys, interviews with employees, focus groups and consultation with managers
• Championed portfolio management approach to ensure consistent discipline and methodology in achieving innovation goals
• Developed and maintained positive customer relations and coordinated with team members to ensure requests and questions were handled appropriately
• Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones to individual markets.