Vimala K

• Experienced in implementing web/mobile platforms, and other digital platforms for B2B and B2C in GTM, and Adobe Launch.
• Proficient in creating and customizing web analytics reports and visualizations to extract actionable insights in GA4 and Adobe Analytics in both B2B and B2C.
• Creating report suite, segment, calculated metrics, marketing channel processing rules, classification(SAINT), data warehouse and data feed, and processing rules in Adobe Analytics.
• Experienced in implemeting 3rd party media tagstools like Facebook pixels, crazy egg, floodlights, etc,..
• Generating and maintaining regular reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate key performance indicators (KPIs) and other relevant metrics.
• Identifying gaps in current implementation and providing solutions.
• Developing and implementing global analytics strategy for different brands - building the right SDR and TSD.
• Collaborating with developers to implement the datalayer for tracking the custom events on app and web.
• Provide onsite training to the client team.
• Creating business and data dashboard in Looker Studio.
• Setting up and configuring GA4 accounts and properties including but not limited to implementation of custom dimensions and metrics for both Web and App platforms
• Experienced in debugging with browser developer tools, Adobe Analytics debugger and do QA.
• Skilled in setting custom variable(props, evars, events) in Adobe Analytics.
• Leading Paid ads campaign for Google and Social Media.
• Leading Email campaign for ecommerce and B2B.
• Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns.

• Responsible for Inside sales activities involving – Market Research, Cold

calling, identifying new opportunities, and generating qualified leads.

• To take a lead by using LinkedIn and following the chats.

• Handled Clients in India, Sri Lanka, and theUK.

• Specialties prospecting and Lead Generation and handled CRM

• Business to Business – Interacting only with key decision-makers in an

organization.

• To deal appropriately with queries received via the telephone, email and

provide response to the clients.

• Maintaining daily reports by using Microsoft office.