Adobe After Effects, Premiere Pro, Photoshop
Vinay Prakash Asopa
CREATIVE MANAGER MARKETING
Noida
Summary
Creative and dedicated media professional with over 15 years of experience in public communication, policy outreach, and digital promotions. Proven expertise in designing and executing strategic awareness campaigns and event-based storytelling to drive engagement and amplify institutional goals. Adept at leading teams and fostering innovation to deliver impactful outreach for government and public sector organizations. Skilled in leveraging multimedia platforms to effectively engage diverse communities and stakeholders.
Overview
17
17
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Creative Manager – Marketing Promo Department
India Today Group
Noida
11.2021 - Current
- https://bestmediainfo.com/mediainfo/television/waves-2025-tv-today-wins-gold-at-ibdf-promo-video-challenge-9037206 -
- https://www.exchange4media.com/industry-briefing-news/winners-of-ibdf-promo-video-challenge-felicitated-at-waves-2025-143164.html
- Led promotional campaigns for flagship properties like India Today Conclave, Election Coverage, Sahitya Aaj Tak, and Union Budget Specials
- - Introduced AI-powered automation workflows for rapid content generation and scaling social/digital promos (Shorts/Reels)
- - Conceptualized, edited, and delivered high-impact on-air visuals for Aaj Tak, India Today TV, and GNT
- - Cross-functional collaboration with editorial, design, and event teams for high-visibility campaigns
- Oversaw technical production and implementation of online creatives.
Sr. Asst. Promo Producer
TIMES NOW (BCCL)
Noida
04.2019 - 10.2021
- - Owned creative strategy and execution for on-air look and feel
- - Developed branding-centric promotional spots and campaign videos
- - Delivered emotionally engaging and brand-aligned content to increase viewer retention
Promo Producer
Zee News Ltd.
Noida
08.2008 - 04.2019
- - Core team member for WION and Zee Marudhra channel launches
- - Created event-based and regular on-air promos for Zee News and Zee Business
- - Twice honored with Employee of the Month awards
Education
M.A. - Mass Communication & Journalism
Sikkim Manipal University
01.2010
B.Sc. - Mass Communication & Video Production
JNVU Jodhpur
01.2006
Skills
Promotional and audiovisual direction
Automating content creation using AI tools
Brand positioning strategy
Marketing campaign management
Comprehensive video production
Collaborative team management
Scripting and editing
Brand strategy
Social media strategy
Vendor relationship management
Advertising campaigns
Accomplishments
- Gold Winner – Promo Video Challenge, WAVES 2025 (Presented work to PM Narendra Modi)
- Zee Media Star Performer of the Year 2018-19
- Won NT Award 2016 for promo Campaign "zee News Vote PSAs"
- Creator of the 26/11 documentary 'Witness' for Zee News
- - Produced content for national and niche channels: NDTV Goodtimes, DD Nagaland, Network18, etc.
- - Represented Zee Business at CES 2009, Las Vegas
- - Developed and delivered public service campaigns featuring national celebrities
- - Leading AI-driven promo automation experiments at India Today for Shorts/Reels
- - Built and manage social presence with 18.2K+ followers on Facebook
Certification
Certificate in Cinema 4D, MAAC, Delhi (2018)
Software
Cinema 4D
CANVA
Mac & Windows workflows
Additional Information
- Earlier Roles:
- Project Manager, Dreamcatcher Pvt. Ltd., Gurgaon (2008)
- Post-Production In-Charge, Video Effect Studio, Mumbai (2007–08)
- Video Editor, Creative Art Studios, Mumbai (2006–08)
- Intern, Suchana Aur Samachar NGO, Rajasthan (2005–06)
Timeline
Creative Manager – Marketing Promo Department
India Today Group
11.2021 - Current
Sr. Asst. Promo Producer
TIMES NOW (BCCL)
04.2019 - 10.2021
Promo Producer
Zee News Ltd.
08.2008 - 04.2019
B.Sc. - Mass Communication & Video Production
JNVU Jodhpur
M.A. - Mass Communication & Journalism
Sikkim Manipal University