Summary

Overview

Work History

Education

Skills

Accomplishments

Certification

Software

Additional Information

Timeline

Vinay Prakash Asopa

CREATIVE MANAGER MARKETING

Noida

Summary

Creative and dedicated media professional with over 15 years of experience in public communication, policy outreach, and digital promotions. Proven expertise in designing and executing strategic awareness campaigns and event-based storytelling to drive engagement and amplify institutional goals. Adept at leading teams and fostering innovation to deliver impactful outreach for government and public sector organizations. Skilled in leveraging multimedia platforms to effectively engage diverse communities and stakeholders.

Overview

years of professional experience

Certifications

Languages

Work History

Creative Manager – Marketing Promo Department

India Today Group

11.2021 - Current

https://bestmediainfo.com/mediainfo/television/waves-2025-tv-today-wins-gold-at-ibdf-promo-video-challenge-9037206 -
https://www.exchange4media.com/industry-briefing-news/winners-of-ibdf-promo-video-challenge-felicitated-at-waves-2025-143164.html
Led promotional campaigns for flagship properties like India Today Conclave, Election Coverage, Sahitya Aaj Tak, and Union Budget Specials
- Introduced AI-powered automation workflows for rapid content generation and scaling social/digital promos (Shorts/Reels)
- Conceptualized, edited, and delivered high-impact on-air visuals for Aaj Tak, India Today TV, and GNT
- Cross-functional collaboration with editorial, design, and event teams for high-visibility campaigns
Oversaw technical production and implementation of online creatives.

Sr. Asst. Promo Producer

TIMES NOW (BCCL)

04.2019 - 10.2021

- Owned creative strategy and execution for on-air look and feel
- Developed branding-centric promotional spots and campaign videos
- Delivered emotionally engaging and brand-aligned content to increase viewer retention

Promo Producer

Zee News Ltd.

08.2008 - 04.2019

- Core team member for WION and Zee Marudhra channel launches
- Created event-based and regular on-air promos for Zee News and Zee Business
- Twice honored with Employee of the Month awards

Education

M.A. - Mass Communication & Journalism

Sikkim Manipal University

01.2010

B.Sc. - Mass Communication & Video Production

JNVU Jodhpur

01.2006

Skills

Accomplishments

Gold Winner – Promo Video Challenge, WAVES 2025 (Presented work to PM Narendra Modi)
Zee Media Star Performer of the Year 2018-19
Won NT Award 2016 for promo Campaign "zee News Vote PSAs"
Creator of the 26/11 documentary 'Witness' for Zee News
- Produced content for national and niche channels: NDTV Goodtimes, DD Nagaland, Network18, etc.
- Represented Zee Business at CES 2009, Las Vegas
- Developed and delivered public service campaigns featuring national celebrities
- Leading AI-driven promo automation experiments at India Today for Shorts/Reels
- Built and manage social presence with 18.2K+ followers on Facebook

Certification

Certificate in Cinema 4D, MAAC, Delhi (2018)

Software

Adobe After Effects, Premiere Pro, Photoshop

Cinema 4D

CANVA

Mac & Windows workflows