Vindhya Siriparapu

An IIM Graduate with sound academic record & deep interest in marketing and strategy. Interested in strategic planning and delivering business-critical results by working on varied processes and tasks. Collaborative and hands-on working style with the ability to deliver results from cross-functional teams. Proven skills in Strategy Implementation, Team Management (~40 people), Regular interaction with CXO level people, Relationship Building, Concept Selling, leveraging, Utilizing software to drive website traffic and increase brand engagement.

• Achieved 2 pp increase in website lead conversion by doing a page wise analysis on select parameters at ACT Fibernet
• Awarded Scholarship for Higher Education (SHE) under INSPIRE program for performance in top 1% of class XII board exam
• Appointed as the Teaching Assistant of two courses based on the CGPA and grade point obtained in the particular course

• Industry Analysis : FMCG (Eatables) - Conducted primary research of Patanjali’s distribution channels by interviewing 20+ stakeholders and 5 stores and performed competitor’s analysis and gave recommendations on improving the existing distribution system
• Market Research for Cult.fit - Performed descriptive research to analyse the factors that motivate customers to purchase Cult.fit packs and defined the promotion strategy for group fitness through primary research & analysis of 100+ respondents
• New Product Development in Healthy Foods segment - Used the Stage gate model to strategize, ideate and conceptualize new product forms in nutritious packaged food segment for potential customers using secondary data analysis and developed the Go-to-Market strategy through category analysis, competency mapping, surveys and concept test

Actively took part in various community activities for one month under the National Service Scheme (NSS) program like clean and green camps, plantations. blood donation camps, immunization, swach bharat and disaster management