VINEET PURI

Results-driven Business Manager bringing 27+ years of experience in fresh and frozen meat product sales & promotion. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

• Tapped unknown territory of Leh for Army tender of volume 600 tons on margin of Rs 2Cr in value. Responsible for end to end execution including logistic and storage for Road closed period of 6 months.
• From year 2019 till date have increased sales volume from 20tons to 550tons monthly.
• Increase ARP from Rs160/Kg to Rs 220/Kg excluding C category.
• Adding customer base from 15 to 175.
• Established fresh chilled volume in North mainly Chandigarh and Delhi/NCR market.
• Developing upcountry north distributors for frozen raw sales.
• Joined as a Regional Buyer Meat for UP from Jan 2012 to Sep 2012
• Started new Business of Eggs Wholesale
• Established vendors for fresh Meat in Up
• Developed New vendors for Eggs to sell in wholesale
• Developed members in Luckhnow,Kanpur Varanasi Agra and Merrut for Fresh and Frozen Non Veg
• Increased 1% margin in fresh in 2017
• Produce margin increased from 3.1% to 5.6% in 2017
• Buying Member comp in Meat is 9.6% in 2017
• Taken charge for All three categories for Fresh (Meat ,Produce And DFB) from Oct’12 for Punjab and Jammu Market
• Learnt about Produce and DFB to do the business
• Developed and Implemented New WIBI program in produce in All Punjab
• Worked with Direct Farm team and developed Poly House farmers In Punjab
• Worked On supply chain for vegetables from Solan and Malerkotla
• Worked with Ho buyer for Imported Supply chain and developed cost effective supply at all stores thru cross doc program which has make us to grow by 37% in produce
• Worked with Field fresh for New items in cat-8 packed produce with high shelf life and dried herbs
• We got a Challenge to Maintain The Food Safe Supply Chain for Fresh Meat.All vendors to follow the FSSAI norms
• Successfully developed the vendors for Chicken and Mutton In Punjab. Both the vendors passed 1st year 40% and 2nd year 70% in GFSI Audit by third party
• Both the vendors got shifted to Automatic and Semi Automatic plants with Blast freezer ,cold room and chiller room
• One vendor has got the ISO FSSC 2200 certificate
• Developed Mutton Supply chain In Punjab and Jammu. With GFSI standards
• Worked and developed Women Enterprises Business In Chicken
• Developed and Implemented 7 Days shelf life in Fresh Mutton with GFSI standards
• Developed 5 Days Shelf life in Chicken With one vendor
• Fish Shelf life for 5 days has been verified
• Focus on item and making it big is s key. Worked on Imported Apples and made it 3.85 cr item with 70% comp
• Worked on Kiwi and made it 1.87 cr item with 207% comp
• Passed Lead Auditor course for FSSC 22000 for Food Safety Audits
• Passed A,B and C certificates from NCC

27 Years, Strong Team Player, Quick Learner, Strong Relation Building Skills – Customers, Vendors & Colleagues, Demonstrated achievements in Sales through consistent performance, Demonstrated ability for overall management skills

Date of Birth: 07/30/74

• CERTIFED LEAD AUDITOR FOR FSSC 22000 FROM INTERTECH