Vineet Sharma
Lucknow
Summary
Skilled Senior Manager skilled in cross-functional collaboration. Optimizes processes and communication and drive results. Dedicated to continuously improving professional knowledge and business operations by applying top-notch skills.
Overview
19
19
years of professional experience
Work History
Senior Manager - Marketing Communications
Havells India Limited
Lucknow
2023.11 - Current
- End to end Marketing Communication. Formulating and implementation of annual branding and communication budget and costs framework in line with Corporate goals.
- Act as a central brand liaison, collaborating closely with Sales, Product and Communication team to ensure consistent brand representation.
- Ensure optimum selection of Media Mix for Effective brand-related Publicity and Advertisement (ATL, BTL, Online / Digital Marketing).
- Execution of all ATL - OOH, Print, Radio, BTL Activations, Events and Exhibitions.
- Planned, monitored, and optimized media and budget, conducting cost-benefit analysis; formulated and executed quarterly marketing plans.
- Led cross-functional teams to implement strategic initiatives across multiple departments.
- Design and implement Event and Promotion Campaigns.
- Coordinated launches, events, and exhibitions to align with branch objectives.
- To coordinate with Vendors/Agencies to ensure appropriate planning & flawless execution.
- Monitored market competition and provided analytical reports to inform marketing strategies.
- Develop brand related Advertisement and communication merchandise for use by internal customers along with Managing internal communications.
Senior Manager - Marketing and Branding
C.P Milk & Food Products Pvt.Ltd.
Lucknow
2019.01 - 2023.10
- Drove outdoor brand visibility through hoardings, kiosks, BQS, wall wraps, wall painting, and vehicle branding.
- Executed strategic plans for expanding brand visibility in new towns and territories.
- Planning, implementation & Execution of Retail visibility elements (brand hygiene) in various territories.
- Ensuring visibility at Retail through Retail Merchandising - Multi Brand Outlets and Exclusive Stores (Gyan Fresh | Gyan Select Stores etc.)
- Driving activities for new product launches and assisting marketing team in ensuring execution of retail visibility and OOH for all consumer promotions.
- Executed salience building interventions, including OOH, highway paintings, and owned media at airports and traffic circles.
- Conceptualized, planned, and implemented regular and innovative marketing POS to maximize market visibility.
- Conceptualized, planned, and executed Expos and Festivals, starting from proposal evaluation.
- Analyzed the performance of marketing campaigns.
- Gathered and analyzed campaign data, visualized insights for presentation to marketing head and stakeholders.
- Presented ideas for new marketing campaigns, evaluated by retail marketing manager for budgeting concerns and potential success.
- Conducted market intelligence, visits, and competition tracking to maximize Share of Voice (SOV).
- Managed all activities related to store production, including civil and branding work, and coordinated handover to the respective team for launches.
- Complete management of cold assets including procurement planning, branding, maintenance and inventory management.
Assistant Marketing Manager
Bharti Airtel Limited
Lucknow
2014.07 - 2019.01
- Development of all communication support & driving overall campaign implementation & deployment of visibility inputs in the market for Bharti Airtel Limited and Airtel Payments Bank Limited
- Drove communication activities for new product launches and sales promotion campaigns at retail, enhancing brand presence.
- Brand management, media utilization, planning and execution through 360-degree communication tools.
- Increased outdoor brand visibility through hoardings, kiosks, BQS, wall wraps, and wall painting.
- Oversaw merchandising efforts to improve product visibility and boost customer engagement.
- Planning and execution of segment-based territory Marcomm plans post discussion with product team.
- Managed vendor and agency relationships to ensure efficient project execution.
- Led the launch of COCO and FR stores.
- To ensure speedy and effective deployment of POSM and liaise with Logistics and vendors for timely and cost-effective dispatches.
- Cross Functional Co-ordination to ensure timely release of Purchase order/ Vendor Payments.
- Planning, implementation & Execution of Signage in Retail Market for ensuring long term visibility of Brand.
Head - Marketing Communications
Sistema Shyam Teleservices Limited
Noida
2013.08 - 2014.07
- Collaborated with product team and creative agency to develop effective communication plans.
- Conceptualized, planned, and implemented regular and innovative marketing strategies.
- Brand management, media utilization, planning and execution through 360-degree communication tools.
- Executed planning efforts by collaborating with media and event agencies.
- Led new town launches and branded store openings.
- Executed outdoor brand visibility initiatives using hoardings, kiosks, BQS, and wall drops.
- Implemented POS strategies to enhance market visibility.
- Tie-Ups with Local Event Managers to plan various Lead Generation Activities like leaflets distribution,
- In-shop Promotion, Canopy Activity etc. to optimize acquisition schemes.
- Responsible for conceptualizing, planning and driving overall execution and monitoring of events, promotional activities etc.
- MIS, market visits and competition tracking to ensure maximum Share of Voice (SOV).
- Developed vendor relationships to enhance product sourcing.
- Cross Functional Co-ordination to ensure timely release of Purchase order/ Vendor Payments.
- Timely and properly execution of all new campaigns from NHQ.
Zonal Head - Trade Marketing
Sistema Shyam Teleservices Limited
Ahmedabad
2010.10 - 2013.08
- Execution and implementation of the entire national and circle level initiatives for trade marketing.
- Drove communication for new product launches and sales promotion campaigns at retail, while managing long-term and short-term retailer programs.
- Identification of zonal challenges for trade marketing and planning the activities along with the circle resource.
- Aligning with FOS training, retail education, POS planning merchandising feedback and monitoring and on ground initiatives for trade promotion and activation.
- Monitoring and feedbacks on trade marketing programs, communication and visibility status.
- Monitored and provided feedback on OOH, focusing on site location, creative elements, and language to enhance visibility.
- Planning, implementation & Execution of Signage in Retail Market for ensuring long term visibility of Brand
- Created marketing tools to support trade initiatives and distributor engagement.
- Identified new opportunities for product communication at retail and coordinated implementation with MARCOM, product, and sales teams.
- Executed and monitored events and promotional activities.
Deputy Manager - Marketing Communications
Reliance Communications Limited
Ahmedabad
2007.06 - 2010.07
- Drove communication activities for new product launches and sales promotion campaigns at retail.
- Developed communication support and drove campaign implementation, enhancing visibility inputs in market.
- Conceptualized, planned, and implemented regular and innovative marketing POS to maximize market visibility.
- Conceptualized, planned, and executed events and promotional activities while monitoring their effectiveness.
- Executed town launches with theme-based campaigns, attracting large crowds to outlets.
- Planned and executed signage strategies in retail locations to enhance brand visibility.
- Develop innovative hard merchandise and other visibility options for Retail keeping in mind the cost effectiveness and target segment reach of the medium. Fabrication of hard merchandise and below the line communications for: Collaterals, promotions, events etc.
- Cost-benefit analysis of sponsorship proposals. Post activity analysis & reporting.
- Coordinated with the Circle Team and Cluster Marcomm Leads to update them on all ongoing plans and activities while gathering their input on requirements and feedback.
- Liaised with logistics and vendors to facilitate timely and cost-effective dispatches.
Education
M.B.A. - Marketing and HRM
Institute of Management Studies
Dehradun2007-05
B.Sc. - PCM
G.G.M. Science College
Jammu2004-07
AISSCE - C.B.S.E.
Kendriya Vidyalaya, Bantalab, Jammu
2000-05
AISSE - C.B.S.E.
Kendriya Vidyalaya, Bantalab, Jammu
1998-05
Skills
- Brand management
- Brand and trade marketing
- Consumer insights
- Media planning
- ATL and BTL Activations
- Retail visibility
- Strategic Partnerships
- Budget Planning
- Cross-functional communication
- Strategic Partnerships
Personal Information
- Date of Birth: 01/10/82
- Marital Status: Married
Disclaimer
I hereby declare that the information furnished in my profile is correct to the best of my knowledge and belief.
Languages
- English
- Hindi
Professional Highlights
- Successful launch of Home Delivery Model (Gyan Fresh E-Commerce vertical), 01/01/19 - 12/31/20
- Set-up 20 seats captive call center for Gyan Fresh included implementation of Contact Center Solution, IT infrastructure, productivity, Automation, process structure & operating procedures, performance enhancement, Quality & Training and Customer Services, 01/01/20 - 12/31/21
- Successful launch of Airtel 3G & 4G in UP East circle including Airtel Payment Bank (full-fledged branch in Jaunpur)
- Successful launch of Airtel Next Gen stores in Lucknow and Airtel V-fiber launch in Lucknow and Kanpur cities
- Successful launch of MTS in Gujarat circle and 3G plus in UP West circle
- Successful launch of Reliance GSM in Gujarat circle
- Successfully done investors meet, Digidhan melas & digitization of gram panchayats in Varanasi and Gorakhpur regions of UP
- Represented Gyan Dairy in IDF - World Dairy Summit 2022
Timeline
Senior Manager - Marketing Communications
Havells India Limited
2023.11 - Current
Senior Manager - Marketing and Branding
C.P Milk & Food Products Pvt.Ltd.
2019.01 - 2023.10
Assistant Marketing Manager
Bharti Airtel Limited
2014.07 - 2019.01
Head - Marketing Communications
Sistema Shyam Teleservices Limited
2013.08 - 2014.07
Zonal Head - Trade Marketing
Sistema Shyam Teleservices Limited
2010.10 - 2013.08
Deputy Manager - Marketing Communications
Reliance Communications Limited
2007.06 - 2010.07
M.B.A. - Marketing and HRM
Institute of Management Studies
B.Sc. - PCM
G.G.M. Science College
AISSCE - C.B.S.E.
Kendriya Vidyalaya, Bantalab, Jammu
AISSE - C.B.S.E.
Kendriya Vidyalaya, Bantalab, Jammu