Vineet Dalal

• Delivered 170% YoY pipeline growth by guiding revenue marketing and ABM efforts in close alignment with sales to drive high-intent engagement.
• Piloted strategic growth initiatives and new marketing plays that unlocked scalable channels, contributing to an additional 30% YoY growth.
• Directed the global expansion of in-person conferencesin-person conferences across 50+ cities, engaging key decision-makers and building $20 million pipeline
• Architected AI-native workflow design to scale global marketing operations, enhancing team productivity
• Recruited, mentored, and currently manage a team of 5 direct reports (10+ total hires), driving cross-functional execution and establishing structured career development plans.

• Led planning and execution of marketing initiatives for the Enterprise Hunting motion, driving pipeline generation from ~30% of target accounts.
• Scaled webinars from 4 to 20+ per quarter, enhancing audience engagement and lead generation.
• Developed and launched new marketing plays focused on sourced pipeline generation, new product GTM, aligned with business goals and sales feedback.
• Owned ABM strategy and performance reporting, collaborating cross-functionally to address targeting, engagement, and attribution challenges.

• Revamped strategic ABM playbook, leading to a 2x increase in pipeline generation from target accounts.
• Increased inbound lead conversions 5x by implementing lead scoring models, refining segmentation, optimizing messaging, and streamlining the sales qualification process
• Developed outbound sales playbook, resulting in 2x higher response rates and a 50% increase in pipeline attainment for the hunting team.
• Enhanced reporting and sales alignment through scalable process implementation and system improvements across marketing and sales teams

• Collaborated with cross-functional teams in sales, pre-sales, marketing, and alliances to enhance demand generation and execute GTM strategies for Wipro's application services.
• Led strategic campaigns, crafted differentiated messaging, and identified growth opportunities through integrated marketing and solution design efforts —contributing multi-million dollar pipeline growth.
• Identified and pursued strategic partnership opportunities, leveraging value-driven propositions in digital transformation, crowdsourcing, automation, end-to-end experience, and cloud.
• Supported leadership on market positioning, competitive benchmarking, and annual strategic planning initiatives

Collaborated with the Brands team to evaluate the repositioning strategy for Knock Out beer in Karnataka.

• Assessed brand performance using market research, AC Nielsen metrics, and sales data.
• Conducted consumer and retail surveys to assess appeal of new packaging and identify key sales drivers.
• Integrated findings from primary and secondary research to recommend strategic improvements addressing market gaps.