Vini Mary Joy

• Manages Performance Marketing campaign across LATAM regions for UA & RTG advertisements
• Liaison between sales team & operational team to launch and monitor the campaigns.
• End to end client relationship management from onboarding, launch & campaign delivery.

· Handling all post-sales tasks for all promotional projects.

· Ensure smooth launch and running of multiple client programs and campaigns

· Coordination with multiple internal teams (Operations, Tech, Design, Service Delivery)

· Key Account Management and Setting up processes for smooth running of multiple programs along with Data Management.

· Responsible for smooth execution of all the marketing campaigns under the Client Servicing team

· Work with the management team to bring creative solutions to prospective clients and to build the business of current clients.

· Contribute to client's business growth by identifying new opportunities.

Ensuring that all services are delivered as per agreed Scope of Work & Service Level Agreement

• Served as the primary point of contact and trusted advisor for assigned clients, ensuring exceptional customer service and satisfaction.
• SPOC for clients across India, USA, Canada, UK, South East Asia, UAE, GCC and more.
• Handled display ads of CPM, CPD models and advertorial, video campaigns across all categories for Domestic as well as International clients
• Proactively engage with clients to understand their business objectives, monetization goals, and challenges, and provide strategic recommendations to achieve optimal results
• Collaborate closely with internal teams, including Sales, Product, and Operations, Design, Finance, to coordinate seamless onboarding, implementation, and ongoing support for clients.
• Develop good working relationship with agency/client to ensure business continuity.
• Sharing post campaign performance analysis report with the client/agency. Highlight what has worked well for that campaign and suggestions for future campaigns

• Managed digital ad projects of major BFSI brands, FMCG Brands.

Key Roles : Account Management, Supervising Ad Production/Recordings, Display Banner designs, Social Media Ads, Pitch Preparation

• Managed Ad projects of various brands under Hindustan Unilever Limited, Future Consumer Enterprise Limited.
• Instrumental role in creative ideation, design adaptation and on-ground activities executed for mainline ads and events of these clients.