Results-driven Sales & Business Development Professional with over 15 years of experience in synthetic rubber, home textiles, bedding & mattresses, and building materials. Proven expertise in driving business growth, expanding market presence, and managing strategic accounts, complemented by strong leadership in sales teams and high-value negotiations.
Overview
16
16
years of professional experience
Work History
Sales Manager Export
Reliance Industries Limited
Mumbai
07.2025 - Current
Developed and managed export strategies for South and Southeast Asia for the Butyl Rubber Division.
Negotiated contracts, pricing, and commercial terms with international clients and distributors.
Ensured compliance with export regulations, documentation, and shipping requirements
Liaised with freight forwarders and clearing agents to coordinate shipping schedules, optimizing logistics efficiency.
Collaborated with production and logistics teams to ensure timely delivery and enhance customer satisfaction.
Conducted market analysis to identify new export opportunities with football and pharmaceutical companies, driving business expansion.
Monitored international payments and followed up on receivables.
Sales Manager
Reliance Industries Limited
Delhi
09.2019 - 06.2025
Led cross-functional team of 11 to increase sales and streamline account management for Recron Certified Consumer Products.
Negotiated high-value contracts with leading clients and grew the customer base.
Expanded into new market territories, securing seven additional enterprise accounts.
Managed territories including J&K, Punjab, Haryana, Himachal Pradesh, Uttarakhand, parts of Uttar Pradesh, and Delhi.
Refined sales pitches and presentation materials, resulting in 10% improvement in conversion rate.
Planned BTL activities, sales promotions, and product training.
Coordinated with logistics and service teams and conducted review meetings.
Area Business Manager
Kurion Enterprise Ltd
Chandigarh
09.2017 - 09.2019
Directed team of business officers and support staff to enhance operational efficiency.
Handled customer complaints and shared regular competitor activity feedback with management.
Controlled outstanding payments and stock aging.
Handled customer complaints and provided competitor activity insights to inform management decisions.
Assistant Area Sales Manager
NITCO
Chandigarh
04.2016 - 09.2017
Managed and grew a portfolio of five distributors, achieving 40% territory growth.
Expanded the dealer network under distributors, contributing to 80% secondary sales throughout the year.
Cultivated partnerships with major builders, architects, and interior designers to enhance product visibility and market reach.
Formulated strategies, conducted market mapping, and established pricing for new product introductions to drive market penetration.
Territory Sales Manager
HSIL
Chandigarh
09.2014 - 02.2016
Increased monthly revenue from zero to INR 23 lakh at peak.
Secured one distributor and four dealers to expand sales network.
Developed targeted marketing campaigns to enhance brand visibility. and retailer pricing structures.
Area Sales Executive
Asian Granito India
Chandigarh
05.2012 - 08.2014
Managed a territory generating INR 60 lakh annually.
Appointed new dealers and strengthened relationships within existing dealer network to enhance sales reach.
Developed distribution channels through effective coordination with distributors and retailers to drive market presence.
Organized six mason meetings to foster relationships and directly boost sales opportunities.
Business Development Executive
SFMC Pipes & Fittings
Chandigarh
06.2010 - 04.2012
Managed territory, achieving annual revenue of INR 20 lakh.
Appointed new dealers while strengthening existing dealer network.
Developed distribution channels through coordination with distributors and retailers.
Education
Master of Business Administration (MBA) -
I.B.S.A.R.
Pune
Bachelor of Science -
Rajasthan University
Jaipur
Skills
Export compliance
International Sales
B2B & B2C Sales
Account Management
Negotiation
Customer Relationship Management
Market Trend Analysis
Strategic Planning
LANGUAGES
Hindi
English
Accomplishments
Achieved a profit of INR 8 crore for RSEPL during challenging wartime market conditions, earning the R-Pride Award for outstanding business performance.
Received the Top Regional Sales Award for the largest single-year sales growth for Recron Certified Consumer Products.
Won the R-Samman Award for outstanding sales performance of high-value products (2024–25).
Ranked #1 among pan-India managers for mattress and PCB divisions at Kurion Enterprise Ltd.
Achieved the highest number of enterprise account expansions three times during tenure at Kurion (2017–2019).
Launched a premium gallery for NITCO during tenure (2016–2017).
Played a key role in securing a single-order contract worth INR 32 lakh with SGPC during tenure at HSIL Ltd.