VINO VARADHAN
Area Sales Manager
Chennai
Summary
Sales management professional with a proven track record of driving productivity and achieving sales targets. Expertise in strategic planning, customer relationship management, and team leadership. Strong communication, negotiation, and problem-solving skills contribute to sustained business growth.
Knowledgeable Area Sales Manager with proven track record in driving regional sales growth and developing strong customer relationships. Successfully led teams in achieving sales targets, ensuring consistent market penetration and revenue increase. Demonstrated leadership and strategic planning skills to enhance team performance and streamline sales processes.
Overview
4
4
Languages
20
20
years of professional experience
Work History
Area Sales Manager
Garware Technical Fibres
04.2025 - Current
- Identified new business opportunities through market research and analysis.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Developed pricing policies and negotiated contracts with customers.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities (Salesforce, ZOHO).
- Conducted market research to identify selling possibilities and evaluated customer needs actively.
- Implementing the commercial policy for the assigned dealers to achieve the targets.
- Built strong relationships with existing customers to maintain loyalty and generate repeat business opportunities.
Team Lead, Customer Support Representative (CBS)
Michelin India private limited
04.2023 - 04.2025
- Manage order and delivery for all OE, Fleet, and RT customers.
- Captures, records, and commits customer orders according to customer needs, agreements, and defined service levels.
- Proposes product alternatives in case of phase-out, or shortage.
- Liaise with the relevant 3PL partners to ensure on-time deliveries and service commitments.
- Proactively alerts the customer in case of any event, delay, or failure regarding the service commitment, and engages in the search for a solution for the customer.
- Captures customers' requests and complaints through the Request Management Tool, and will resolve the issues within the TAT.
- One point of contact for PAN India: over 3,000 dealers, distributors, KAMs, ASMs, and RSMs to achieve their monthly targets for the business unit.
Area Sales Executive
Michelin India private limited
03.2013 - 04.2023
- Developed and implemented strategic sales plans to increase revenue and Market share.
- Implementing the commercial policy for the assigned dealers to achieve the Targets.
- Created presentations and conducted a new product launch for both Prospective dealers and clients.
- Resolved customer complaints in a timely manner while maintaining high levels of Customer satisfaction.
- Analyzed current market conditions in order to make recommendations on pricing Models.
- Generated weekly reports detailing progress toward sales targets and quotas.
- Built strong relationships with existing customers to maintain loyalty and generate Repeat business opportunities.
- Following up with dealers for monthly turnover, RAS rotation, and new schemes.
Assistant Engineer Program Management
Myoung shin India Automotive Pvt Ltd
11.2011 - 03.2013
- Customer Relationship management B2B for Unipress (Nissan) & Daimler
- Plan Day wise dispatch against Customer schedule (Just in Time - JIT)
- Following the rate & Quantity update in ERP every month against PO
- Logistics (Truck) arranging for Domestic, Vessel and Air Booking for Exports
- Coordinating export shipments with inspection companies (Sales Tax & Customs)
Junior Engineer Marketing
Caparo engineering India pvt ltd
11.2008 - 11.2011
- Customer Relationship Management B2B for Tata Motors, Volvo (Michigan), Holden(Australia), Honeywell & General Motors
Service Advisor
Vijai Earthmoving Equipment Pvt Ltd (JCB DEALERSHIP)
05.2006 - 10.2008
- Greeted customers and assessed needs to provide tailored service.
- Inspected vehicles to identify repairs and maintenance needs, advising customers on options.
- Provided detailed estimates of repair costs, labor times, and parts prices to ensure informed decision-making.
Education
MBA - Marketing Management
SRM University
Tamil Nadu07-2027
B-Tech - Mechanical Engineering
Kalinga University
Raipur05-2018
Diploma - Mechanical Engineering
St Michael's Polytechnic
Chennai, TN05-2006
Schooling - undefined
Jaigopal Garodia Vivekananda Vidyalaya
Chennai, TN03-2003
Skills
CRM expertise in Oracle and Salesforce
Request Management
Order management
Market research
Customer relationship management
Contract negotiation
Pricing strategy
Dealer management
Accomplishments
- Awarded for stacking 48 sump oil pans in a 20-foot container instead of 32 oil pans for Navistar U.S. Saved 3:2 in shipment to the U.S.
- Project: installed GPS in the truck to monitor the JIT dispatch in 2011 so that the customer can get real-time updates about the delivery.
- Awarded for nil line stoppage in Nissan for four consecutive quarters.
- In NSM I have been awarded the Digital Lead Conversion Champion for 2025-26.
- Market Penetration and Channel Expansion in Tier 2 City Coimbatore.
Timeline
Area Sales Manager
Garware Technical Fibres
04.2025 - Current
Team Lead, Customer Support Representative (CBS)
Michelin India private limited
04.2023 - 04.2025
Area Sales Executive
Michelin India private limited
03.2013 - 04.2023
Assistant Engineer Program Management
Myoung shin India Automotive Pvt Ltd
11.2011 - 03.2013
Junior Engineer Marketing
Caparo engineering India pvt ltd
11.2008 - 11.2011
Service Advisor
Vijai Earthmoving Equipment Pvt Ltd (JCB DEALERSHIP)
05.2006 - 10.2008
Schooling - undefined
Jaigopal Garodia Vivekananda Vidyalaya
Diploma - Mechanical Engineering
St Michael's Polytechnic
B-Tech - Mechanical Engineering
Kalinga University
MBA - Marketing Management
SRM University