Adobe Marketo Engage
VINOD MAHADEVA
Manager - Marketing Operations & GTM Strategy
Bangalore
Summary
Manager - GTM Strategy leads marketing automation, lead management, and CRM integrations that improve campaign execution and data flow. Aligns global teams on lifecycle design, segmentation, and reporting while maintaining data quality and privacy compliance. Mentors 60+ marketers on Marketo best practices and operational workflows to strengthen adoption and execution.
Overview
4
4
Certifications
16
16
years of professional experience
Work History
- Global Marketing & Lead Management Architect: Leading the design & implementation of large-scale, global marketing automation & lead management solutions, ensuring strategic business goals and driving measurable results across multiple regions & markets.
- Training & Technical Implementation Leadership: Leading the training, technical implementation, and data governance for new regions and business units adopting marketing automation tools, ensuring seamless onboarding and rapid ramp-up for all users.
- Client Solutions & RFP Alignment: Conducting comprehensive assessments of RFP requirements to ensure alignment with client objectives, identifying how the company’s products & services could best meet client needs, providing solutions that drive long-term success.
- Marketo Expertise: Leveraging knowledge of Marketo, including development practices, out-of-the-box features, and advanced capabilities, to optimize platform performance and enhance campaign effectiveness.
- API & Integration Management: Spearheading the implementation of webhooks, web service APIs, and new LaunchPoint integrations to enhance data management capabilities, driving improved system efficiencies and supporting business objectives.
- Campaign Management: Managing a wide range of high-impact marketing campaigns, including webinars, roadshows, newsletters, nurture programs, and events, supporting both global and regional initiatives to drive engagement and conversion.
- Template & Design Enhancement: Designing and optimizing email templates and landing pages, enhancing user experience and aligning with branding and campaign objectives to improve overall marketing performance.
- Data Management & Lead Segmentation: Collaborating closely with field marketers to ensure the accurate upload and segmentation of quality contacts into the database. Led the creation of target lists for campaigns, ensuring precision & effectiveness in lead nurturing efforts.
- Best Practice Infrastructure Implementation: Administrating the implementation of best practices for lead lifecycle management, including lead scoring frameworks, UTM/campaign attribution tracking, and end-to-end lead nurturing, ensuring campaign optimization.
- Data Hygiene & System Integration: Ensuring ongoing data hygiene and quality within the Marketo system, overseeing data cleansing, segmentation, and integration with third-party tools such as RingLead, BriteVerify, and ZoomInfo to enhance data accuracy and reliability.
- Technical Support & Troubleshooting: Proactively identifying and resolving technical issues, offering ongoing support to end-users and troubleshooting integration problems to ensure smooth data synchronization between Marketo and other connected applications.
- Project Management & Cross-functional Collaboration: Demonstrating the ability to manage multiple projects concurrently, partnering with project managers across teams to deliver successful marketing automation solutions from planning to execution and deployment.
- Global Data Quality & Privacy Oversight: Leading global initiatives for data quality, privacy compliance, and email subscription management, ensuring adherence to data governance policies and privacy regulations across all marketing activities.
- Subject Matter Expert & Best Practices Leadership: Serving as the subject matter expert and best-practices leader, providing guidance and support to over 60 marketers and operations professionals using Marketo, fostering a culture of continuous improvement & innovation.
- Performance Analysis & Reporting: Ensuring comprehensive analysis and measurement of campaign performance, leveraging regional, campaign, and tactic-type breakdowns to provide actionable insights for optimization and strategic decision-making.
- Marketo & Salesforce Integration Management: Managing the integration between Marketo and Salesforce, addressing and resolving sync issues to ensure seamless data flow and alignment between marketing and sales teams.
- Business-Critical Support: Functioning closely with Marketo support teams to resolve platform-related issues, ensuring the timely resolution of business-critical challenges and maintaining system reliability for ongoing marketing operations.
Manager - GTM Strategy
Freshworks
05.2025 - Current
Marketo Consultant
Deloitte
02.2025 - 05.2025
General Manager- Global Marketing Operations
Schneider Electric
01.2024 - 01.2025
Manager-Technology Consulting
EY GDS
06.2022 - 01.2024
Sr Technical Consultant
Adobe Systems India Pvt. Ltd
09.2021 - 06.2022
Sr Enterprise Application Engineer
GE Healthcare India Pvt. Ltd
01.2019 - 09.2021
Team Lead - Campaign Services
QlikTech India Pvt. Ltd
05.2015 - 01.2019
Business Analyst II
VMware Software India Pvt. Ltd
09.2014 - 05.2015
Web Marketing Analyst
Oracle India Pvt. Ltd
03.2014 - 08.2014
Campaign Manager
Theorem India Pvt. Ltd
10.2010 - 03.2014
Education
Diploma - Computer Science & Engg
Department of Technical Education
Bangalore, KarnatakaSkills
CRM Integration
API Integration
Data Management
Lead Management
Workflow Automation
Customer Journey Orchestration
Marketing Automation
Lead Scoring
Campaign Attribution
Data Governance
Certification
3x Marketo Certified: Achieved Adobe Marketo Engage Business Practitioner Expert and Adobe Marketo Engage Architect certifications, demonstrating advanced expertise in marketing automation, solution architecture, campaign optimization, lead lifecycle management, and enterprise-scale Marketo implementations.
Software
Adobe Journey Optimizer
Adobe Experience Platform
Salesforce CRM
Salesforce Marketing Cloud
Hubspot
Eloqua
Swoogo
Splash
Cvent
Goldcast
ON24
Zoom
BrightTalk
Adobe Workfront
Jira
Asana
Wrike
RingLead
ZeroBounce
Briteverify
Jifflenow
Zoominfo
Clay
Microsoft Dynamics
Knak
Wordpress
Hygraph
Contentful
Google Analytics
Tableau
Power BI
Treasure Data
Timeline
Manager - GTM Strategy
Freshworks
05.2025 - Current
Marketo Consultant
Deloitte
02.2025 - 05.2025
General Manager- Global Marketing Operations
Schneider Electric
01.2024 - 01.2025
Manager-Technology Consulting
EY GDS
06.2022 - 01.2024
Sr Technical Consultant
Adobe Systems India Pvt. Ltd
09.2021 - 06.2022
Sr Enterprise Application Engineer
GE Healthcare India Pvt. Ltd
01.2019 - 09.2021
Team Lead - Campaign Services
QlikTech India Pvt. Ltd
05.2015 - 01.2019
Business Analyst II
VMware Software India Pvt. Ltd
09.2014 - 05.2015
Web Marketing Analyst
Oracle India Pvt. Ltd
03.2014 - 08.2014
Campaign Manager
Theorem India Pvt. Ltd
10.2010 - 03.2014
Diploma - Computer Science & Engg
Department of Technical Education