Vinoth Loganathan
Staff Datascientist
Bangalore
Summary
Seasoned Analytics professional with an Engineering and MBA background, offering 11+ years in data-driven product development, team leadership, and optimizing business outcomes through a blend of engineering, marketing, and analytics expertise.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Manager, Decision Science, Consumer Risk
PayPal
06.2021 - Current
- Developed risk strategies using cohort and segment analysis to meet monthly targets for reducing loss and decline rate in Venmo ACH and ATO fraud activities.
- Utilized scores generated by Explainable AI models developed by machine learning teams to create a transaction enablement strategy, resulting in a significant monthly benefit of $4 million upon each refresh.
- Implemented a transaction enablement strategy using Reject Inference for declined population in non-control group initiatives, resulting in 10 bps reduction in decline rate of good users.
Staff Product Datascientist - Subscriptions
PayPal
02.2018 - 06.2021
- Led team of 2-3 product analysts focusing on PayPal's Vaulting and Subscription product portfolio.
- Led hands-on execution of analytics initiatives, actively involved in Instrumentation requirements, Data pipeline definition, and KPI metrics establishment for new subscription product launch.
- Developed a solution to identify recurring nature transactions leading to increase in Auth Rate by 20 bps and 5 bps incremental annual revenue
Senior Product Datascientist - Checkout
PayPal
08.2017 - 02.2018
- Worked alongside Product managers and Engineering team to improve checkout funnel experience through 30 experiments across regions and consumer segments.
- Developed Experimentation Life cycle Tracking platform, including Experiment Setup, Experiment Design, Quality Checks, and Smart insights, using automated Ad hoc deep dives using R Shiny. This platform has reduced experimentation readout time from 2 days to 2-3 hours.
Senior Analyst
LatentView Analytics
08.2016 - 07.2017
- Led a high-performing team of six members focused on Tag Management, Google Analytics, Tableau Reporting, and A/B Testing (Optimizely).
- Conducted comprehensive requirement gathering sessions with stakeholders, including media vendors across ten markets.
- Generated customized reports in Google Analytics and conducted deepdive analysis aligned with specific business requirements.
- Executed tag implementation, encompassing both element level tagging and JavaScript-based container/custom tagging approaches.
Education
MBA - Marketing And Analytics
National Institute of Technology (NIT Trichy)
Trichy, India 06.2013 - 06.2015
Bachelor of Science - Information Technology
AMRITA VISHWA VIDYAPEETHAM
Bangalore, India 06.2007 - 05.2011
Skills
Python
Timeline
Manager, Decision Science, Consumer Risk
PayPal
06.2021 - Current
Staff Product Datascientist - Subscriptions
PayPal
02.2018 - 06.2021
Senior Product Datascientist - Checkout
PayPal
08.2017 - 02.2018
Senior Analyst
LatentView Analytics
08.2016 - 07.2017
MBA - Marketing And Analytics
National Institute of Technology (NIT Trichy)
06.2013 - 06.2015
Bachelor of Science - Information Technology
AMRITA VISHWA VIDYAPEETHAM
06.2007 - 05.2011