VIPUL PRAJAPATI
Dahisar East
Summary
Strategic SEO & Digital Marketing Leader with 9 years of experience driving growth for brands through data-driven SEO strategies, AI-powered content optimization, and multi-channel campaign management. Proven track record in leading cross-functional teams, scaling organic traffic, and enhancing ROI through automation, analytics, and creative problem-solving. Adept at bridging technical SEO, AI integration, and client relationship management to deliver measurable business impact.
Overview
9
9
years of professional experience
Work History
Digital Lead (SEO)
CreativeLands Asia Pvt. Ltd.
Mumbai
07.2024 - 08.2025
- Led digital marketing strategy, enhancing online presence and brand visibility for SeleQtions Hotels, Vivanta Hotels (A Subsidiary of Indian Hotel Company Limited - IHCL by Tata Group), Piramal Pharma Solutions Limited and Waves PB (An OTT Platform by Prashar Bharati and DD National)
- Managed SEO initiatives, optimising content for search engines to improve rankings and drive organic traffic.
- Collaborated with cross-functional teams, driving cohesive marketing campaigns across various platforms.
- Analyzed performance metrics, informing data-driven decisions to enhance ROI and campaign effectiveness.
- Developed and delivered training materials on digital tools and best practices for team members.
- Managed the complete local SEO activities, along with communication with all hotel's general managers to resolve their day to day queries relates to managing local listing for hotel and their restaurants.
- Adding value edition in the team by teaching excel and powerpoint presentation, from gathering data to making story telling to present the idea to the different brands.
SEO Manager
The Brand Saloon
Mumbai
04.2024 - 07.2024
- Directed team of SEO specialists to create and implement effective SEO strategies.
- Conducted in-depth keyword research, competitive analysis, and market trend assessments to identify opportunities for optimisation.
- Optimised on-page elements, including meta tags, headings, content, and internal linking structures to enhance search engine visibility.
- Implemented effective off-page SEO techniques, such as link building, content marketing, and social media engagement to boost domain authority and referral traffic.
- Utilised advanced SEO tools like GA4, Google Search Console, SEMrush, Ahrefs, and Moz to monitor performance, track KPIs, and generate detailed reports for clients.
Sr. Analyst SEO
iQuanti India Pvt. Ltd.
Bengaluru
07.2021 - 04.2022
- Gained experience working with clients in the USA, including Charles Schwab, CIBC (Canadian Imperial Bank of Commerce), Northwestern Mutual, and TD Ameritrade.
- Learned to calculate share of voice based on a large set of keywords, providing valuable insights into competitive positioning and market presence.
- Conducted in-depth keyword research, competitive analysis, and content optimization to enhance search engine rankings.
- Conducted theme prioritization and content gap analysis to identify key areas for content development and optimization, ensuring targeted and effective SEO efforts.
- Gained experience with Adobe Analytics, learning to develop segments and create detailed reports to track and analyze website performance, user behavior, and campaign effectiveness.
Associate SEO
Performics India Pvt. Ltd.
Lower Parel, Mumbai
12.2019 - 07.2021
- Gained experience working with clients in India, including Taj Hotels, SeleQtions Hotels, Vivanta Hotels, MPL, B-Blunt, We Work and Kotak Banks.
- Gained experience with Adobe Analytics, learning to develop segments and create detailed reports to track and analyze website performance, user behavior, and campaign effectiveness.
Assistant Project Manager SEO
Savit Interactive Services Pvt. Ltd.
Kandivali West, Mumbai
02.2018 - 12.2019
SEO/SMO Analyst
Xenium Digital Pvt. Ltd.
Oshiwara, Jogeshwari West, Mumbai
09.2017 - 02.2018
Digital Marketing Manager - Intern
Quick Web Technologies Pvt. Ltd.
Kandivali West, Mumbai
04.2016 - 09.2017
Education
Bachelor of Engineering - I. T.
Theem College of Engineering
Boisar, Boisar07.2016
Skills
- SEO
- Technical SEO
- Leadership
- Creativity
- ChatGPT
- Link Building
- Communication
- On-Page SEO
- Team Management
- Adaptability
- Off-page SEO
- Analytical Thinking
- Problem-Solving
Languages
English
Spanish
Hobbies and Interests
Reading, Singing, Cooking, Professionally Trained in Indian Classical Music
Timeline
Digital Lead (SEO)
CreativeLands Asia Pvt. Ltd.
07.2024 - 08.2025
SEO Manager
The Brand Saloon
04.2024 - 07.2024
Sr. Analyst SEO
iQuanti India Pvt. Ltd.
07.2021 - 04.2022
Associate SEO
Performics India Pvt. Ltd.
12.2019 - 07.2021
Assistant Project Manager SEO
Savit Interactive Services Pvt. Ltd.
02.2018 - 12.2019
SEO/SMO Analyst
Xenium Digital Pvt. Ltd.
09.2017 - 02.2018
Digital Marketing Manager - Intern
Quick Web Technologies Pvt. Ltd.
04.2016 - 09.2017
Bachelor of Engineering - I. T.
Theem College of Engineering