Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
CAREER STATEMENT
Timeline
Generic
Vipul Shukla

Vipul Shukla

Retail Sales
Lucknow,UP

Summary

Dynamic and results-driven retail leader with over 14 years of experience across direct retail sales, cluster management, and omni-channel operations. Proven expertise in managing high-performing teams, driving store profitability, and leading digital transformation initiatives including RFID-based inventory health monitoring. Adept at delivering exceptional customer experiences, optimizing operational efficiency, and aligning business strategies with organizational goals. Recognized for strong leadership, commercial acumen, and the ability to thrive in fast-paced, competitive environments.

Overview

14
14
years of professional experience
3
3
Certifications

Work History

Regional Omni Manager and RFID Project Lead

Reliance Retail Ltd
02.2023 - Current
  • Lead regional omni-channel operations across 185 stores, managing a cumulative business of ₹100+ Cr YTD, ensuring 100% order fulfillment, and SLA adherence.
  • Spearhead the implementation of RFID and AI-based inventory health monitoring, improving stock accuracy, and reducing discrepancies by 25%.
  • Drive customer satisfaction by resolving grievances within 24 hours, and enhancing delivery and feedback processes.
  • Supervise manpower planning, training, and productivity enhancement across stores, aligning staff performance with company policies.
  • Ensure timely processing of returns (95% within 48 hours), including virtual returns within 48 hours of RID creation, maintaining customer trust.
  • Conduct regular store visits as per monthly route plans to monitor hygiene, ambience, and compliance with SOPs, and brand standards.
  • Collaborate with cross-functional teams to roll out new initiatives, and optimize omni-channel workflows across the region.

Store Manager

Reliance Trends (Reliance Retail Ltd)
07.2018 - 09.2022
  • Managed store operations, including sales, merchandising, staff supervision, and customer service.
  • Achieved top-line and bottom-line targets by controlling shrinkage, damages, and inventory accuracy.
  • Recovered lost sales through the KIOSK (online portal), contributing to omni-channel revenue.
  • Ensured adherence to VM norms, SOPs, and safety protocols for optimal customer experience.
  • Recruited, trained, and supervised staff to maintain high performance and service standards.
  • Analyzed sales trends and competitor activity to optimize product placement and store layout.
  • Managed store P&L within budget, maximizing profitability through effective merchandising and marketing.

Department Manager

Max Lifestyle (Lifestyle International Pvt. Ltd.)
02.2016 - 07.2018

Store Manager

Peter England (Aditya Birla F.R. & Nuvo Ltd)
12.2014 - 02.2016

Asst. Store Manager

Blackberry’s (Mohan Clothing Co. Pvt. Ltd.)
06.2013 - 12.2014

Asst. Store Manager

Wills Lifestyle (A division of ITC Ltd.)
06.2011 - 05.2013

Education

Bachelor of Science - Science Education

Dr. Ram M L A University
Faizabad, India
04.2001 -

Bachelor's - Aeronautical Engineering

Institute of Aircraft Maintenance Engineering
Gorakhpur
04.2001 -

Intermediate - Science

Government Inter Collage
Bahraich
01.2007

High School - Science

Janta H S School
Gonda, India
01.2005

Skills

Deadline Led

Certification

2011 Aircraft Maintenance Engineering From Institute of A M Engineering Gorakhpur

Accomplishments

  • Won Best Visual Merchandising Award in Blackberry’s
  • Won award for the Highest Store Sale at chain level in Max Lifestyle.
  • Won Best Initiative Taken Award in Max Lifestyle, for creating Play Penn.
  • Won Best Visual Merchandising Ranking in Max lifestyle. In Men Section.
  • Won award for the least shrinkage in Max lifestyle in Apparels.
  • Always scored well in Corporate Audits, Stock audits, cash audits & Mystery Shopper Audits.

CAREER STATEMENT

Strategic and performance-driven retail leader with 14 years of experience across store operations, cluster management, and omni-channel retail. Currently managing omni-channel operations and digital transformation across 185 stores at AJIO.com, driving ₹100+ Cr YTD business. Proven expertise in implementing RFID and AI-based inventory health monitoring, enhancing stock accuracy and operational efficiency. Successfully led 10+ New Store Openings (NSOs), demonstrating strong planning, execution, and cross-functional coordination. Adept at driving customer satisfaction, optimizing manpower, and aligning execution with business goals. Passionate about retail innovation, team development, and building scalable systems that support growth in dynamic environments.

Timeline

Regional Omni Manager and RFID Project Lead

Reliance Retail Ltd
02.2023 - Current

Store Manager

Reliance Trends (Reliance Retail Ltd)
07.2018 - 09.2022

Department Manager

Max Lifestyle (Lifestyle International Pvt. Ltd.)
02.2016 - 07.2018

Store Manager

Peter England (Aditya Birla F.R. & Nuvo Ltd)
12.2014 - 02.2016

Asst. Store Manager

Blackberry’s (Mohan Clothing Co. Pvt. Ltd.)
06.2013 - 12.2014

Asst. Store Manager

Wills Lifestyle (A division of ITC Ltd.)
06.2011 - 05.2013

Bachelor of Science - Science Education

Dr. Ram M L A University
04.2001 -

Bachelor's - Aeronautical Engineering

Institute of Aircraft Maintenance Engineering
04.2001 -

Intermediate - Science

Government Inter Collage

High School - Science

Janta H S School
Vipul ShuklaRetail Sales