Vipul Shukla
Retail Sales
Lucknow,UP
Summary
Dynamic and results-driven retail leader with over 14 years of experience across direct retail sales, cluster management, and omni-channel operations. Proven expertise in managing high-performing teams, driving store profitability, and leading digital transformation initiatives including RFID-based inventory health monitoring. Adept at delivering exceptional customer experiences, optimizing operational efficiency, and aligning business strategies with organizational goals. Recognized for strong leadership, commercial acumen, and the ability to thrive in fast-paced, competitive environments.
Overview
14
14
years of professional experience
3
3
Certifications
Work History
Regional Omni Manager and RFID Project Lead
Reliance Retail Ltd
02.2023 - Current
- Lead regional omni-channel operations across 185 stores, managing a cumulative business of ₹100+ Cr YTD, ensuring 100% order fulfillment, and SLA adherence.
- Spearhead the implementation of RFID and AI-based inventory health monitoring, improving stock accuracy, and reducing discrepancies by 25%.
- Drive customer satisfaction by resolving grievances within 24 hours, and enhancing delivery and feedback processes.
- Supervise manpower planning, training, and productivity enhancement across stores, aligning staff performance with company policies.
- Ensure timely processing of returns (95% within 48 hours), including virtual returns within 48 hours of RID creation, maintaining customer trust.
- Conduct regular store visits as per monthly route plans to monitor hygiene, ambience, and compliance with SOPs, and brand standards.
- Collaborate with cross-functional teams to roll out new initiatives, and optimize omni-channel workflows across the region.
Store Manager
Reliance Trends (Reliance Retail Ltd)
07.2018 - 09.2022
- Managed store operations, including sales, merchandising, staff supervision, and customer service.
- Achieved top-line and bottom-line targets by controlling shrinkage, damages, and inventory accuracy.
- Recovered lost sales through the KIOSK (online portal), contributing to omni-channel revenue.
- Ensured adherence to VM norms, SOPs, and safety protocols for optimal customer experience.
- Recruited, trained, and supervised staff to maintain high performance and service standards.
- Analyzed sales trends and competitor activity to optimize product placement and store layout.
- Managed store P&L within budget, maximizing profitability through effective merchandising and marketing.
Department Manager
Max Lifestyle (Lifestyle International Pvt. Ltd.)
02.2016 - 07.2018
Store Manager
Peter England (Aditya Birla F.R. & Nuvo Ltd)
12.2014 - 02.2016
Asst. Store Manager
Blackberry’s (Mohan Clothing Co. Pvt. Ltd.)
06.2013 - 12.2014
Asst. Store Manager
Wills Lifestyle (A division of ITC Ltd.)
06.2011 - 05.2013
Education
Bachelor of Science - Science Education
Dr. Ram M L A University
Faizabad, India 04.2001 -
Bachelor's - Aeronautical Engineering
Institute of Aircraft Maintenance Engineering
Gorakhpur 04.2001 -
Intermediate - Science
Government Inter Collage
Bahraich 01.2007
High School - Science
Janta H S School
Gonda, India01.2005
Skills
Deadline Led
Certification
2011 Aircraft Maintenance Engineering From Institute of A M Engineering Gorakhpur
Accomplishments
- Won Best Visual Merchandising Award in Blackberry’s
- Won award for the Highest Store Sale at chain level in Max Lifestyle.
- Won Best Initiative Taken Award in Max Lifestyle, for creating Play Penn.
- Won Best Visual Merchandising Ranking in Max lifestyle. In Men Section.
- Won award for the least shrinkage in Max lifestyle in Apparels.
- Always scored well in Corporate Audits, Stock audits, cash audits & Mystery Shopper Audits.
CAREER STATEMENT
Strategic and performance-driven retail leader with 14 years of experience across store operations, cluster management, and omni-channel retail. Currently managing omni-channel operations and digital transformation across 185 stores at AJIO.com, driving ₹100+ Cr YTD business. Proven expertise in implementing RFID and AI-based inventory health monitoring, enhancing stock accuracy and operational efficiency. Successfully led 10+ New Store Openings (NSOs), demonstrating strong planning, execution, and cross-functional coordination. Adept at driving customer satisfaction, optimizing manpower, and aligning execution with business goals. Passionate about retail innovation, team development, and building scalable systems that support growth in dynamic environments.
Timeline
Regional Omni Manager and RFID Project Lead
Reliance Retail Ltd
02.2023 - Current
Store Manager
Reliance Trends (Reliance Retail Ltd)
07.2018 - 09.2022
Department Manager
Max Lifestyle (Lifestyle International Pvt. Ltd.)
02.2016 - 07.2018
Store Manager
Peter England (Aditya Birla F.R. & Nuvo Ltd)
12.2014 - 02.2016
Asst. Store Manager
Blackberry’s (Mohan Clothing Co. Pvt. Ltd.)
06.2013 - 12.2014
Asst. Store Manager
Wills Lifestyle (A division of ITC Ltd.)
06.2011 - 05.2013
Bachelor of Science - Science Education
Dr. Ram M L A University
04.2001 -
Bachelor's - Aeronautical Engineering
Institute of Aircraft Maintenance Engineering
04.2001 -
Intermediate - Science
Government Inter Collage
High School - Science
Janta H S School
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