Viraj Gala
Business Development - Associate Manager
Vashi, Navi Mumbai
Summary
Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering, and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading companies.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Associate Manager - Publisher
Advertiser
01.2021 - Current
- My team and I managed to achieve a 110% of our target for the year
- Responsibility included - planning and executing a pacing plan to hit our targets QoQ
- Managed a team of 3 people to onboard new accounts and scale existing accounts
- Pivoted to creating our O&O properties to buy traffic, filter audiences via our O&O to hit advertisers CPA and CPL goals
Senior Associate
Media.net
06.2019 - 01.2021
- Identifying and generating monetizable leads for Distributed Networks under Media.net - Working with Media.net Tech and Products to provide custom solutions to ensure monetizing traffic with minimum drop-off rates
- Building long term & profitable relationships with lost accounts (Winbacks) - Managing client (publisher) ad inventory to optimize earnings - Managing internal sales processes and training of new hires
- Built and maintained relationships with new and existing clients while providing high level of expertise.
Business Development Specialist
Media.net
09.2018 - 06.2019
Business Development Associate
Media.net
09.2017 - 09.2018
- Managing premium publishers’ ad inventory and optimizing publishers website to earn maximum revenue
- Deliver native ad units, optimized for premium publishers across health, auto, education, finance verticals which increased their RPMs by over 100% - Managing accounts and maintaining customer relationship with the publishers on-board
- Maximize value to clients by working with different teams from Media.net
Media Volunteer
Shrimad Rajchandra Mission Dharampur
09.2010
- I have been a longstanding volunteer for the SRD Mission for over 10 years now and have developed an array of skills in the numerous roles I have held
- My key contributions are: -I am responsible for the general day to day management of the Production A/V Department, from general administrative duties to coordinating activities within the organization ensuring timelines are adhered to and content delivered to the highest quality
- I am also responsible for managing the end-to-end logistics from receiving orders through to dispatch to ensure timely delivery.
Marketing Manager
The Ringmaster
01.2016 - 07.2016
- Took up an internship while studying to gain exposure to the work culture in a corporate
- Even though it was only a startup the experience was huge.
Education
Bachelor of Commerce - Accounts and Finance
Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg
01.2014 - 01.2017
Skills
Sales and marketing
Improvement initiatives
Strategic planning
Timeline
Associate Manager - Publisher
Advertiser
01.2021 - Current
Senior Associate
Media.net
06.2019 - 01.2021
Business Development Specialist
Media.net
09.2018 - 06.2019
Business Development Associate
Media.net
09.2017 - 09.2018
Marketing Manager
The Ringmaster
01.2016 - 07.2016
Bachelor of Commerce - Accounts and Finance
Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg
01.2014 - 01.2017
Media Volunteer
Shrimad Rajchandra Mission Dharampur
09.2010