HubSpot
Hi, I’m
Viraj Patil
Marketing Automation Manager
Mumbai
Work Preference
Summary
Experienced in Marketing Automation, Account Based Marketing, and Market Research with a hands-on experience with Mar-tech tools like Hubspot, Outreach, Salesforce, ZoomInfo, Similarweb, LinkedIn Sales Navigator, etc. Well-versed in strategizing, implementing, and evaluating email campaigns, user journeys, and lead nurture campaigns. Strong administrative professional with a Bachelor of Mass Media with majors in Advertising from S K Somaiya College of Arts Science & Commerce.
Overview
9
years of professional experience
3
years of post-secondary education
9
Certifications
Work History
K12 InsightMumbai
Marketing Automation Manager
07.2025 - Current
Job overview
- Architected and executed data-driven inbound
email campaigns, consistently achieving a 20%+
open rate and 4.0%+ click-through rate (CTR)
through advanced persona targeting and
messaging alignment.
Delivered a consistent pipeline of 10+ Marketing
Qualified Leads (MQLs) per month by managing
a strategic mix of automated nurture streams, newsletters, and demand generation activities.- Developed sophisticated targeting logic and
dynamic segments for every campaign,
optimizing engagement and revenue
performance against strict quarterly KPI goals.
- Conducted comprehensive render testing across
diverse devices, email clients, and ISPs,
maintaining a bounce rate below 2% and an
unsubscribe rate under 0.5%.
- Proactively monitored and maintained the health
of the marketing database, implementing
automated cleansing and validation protocols to
ensure high-quality lead routing and data
integrity.
- Continuously researched and integrated new
marketing technologies and industry trends to improve program ROI and streamline cross functional workflows with internal stakeholders.
- Partnered with sales
and product teams to translate business priorities
into technical automation workflows that
accelerated the lead-to-opportunity funnel.
iMochaMumbai
Senior Marketing Automation Specialist
01.2023 - 07.2025
Job overview
- Optimizing lead flow through automation in HubSpot.
- Executing inbound email campaigns, custom CTA's, lead scoring and tracking on Hubspot
- Planning and driving cold email campaigns on Outplay.
- Creating and maintaining integrations of various software with HubSpot through native integration or Zapier.
- Creating HubSpot forms, lists, reports and dashboards, including custom behavioral reports.
- Implementing Hubspot chat automation.
Silvermine GroupMumbai
Marketing Specialist - HubSpot & Email
07.2022 - 01.2023
Job overview
- Managing end-to-end marketing operations on HubSpot.
- Setting up HubSpot automation campaigns.
- Creating inbound nurture sequences on HubSpot.
- Creating outbound nurture sequences on Outreach.
- Creating HubSpot forms, lists, reports and dashboards.
- Ensuring data sanity through various validation tools.
- Supporting regional stakeholders on operational requests.
- Enriching data, managing leads flow and solving sync/integration errors.
- Building best practices to ensure smooth functioning of marketing operations
CleverTapMumbai
ABM Expert
05.2021 - 04.2022
Job overview
- Researching TAM both apps and website along with industry trends, building data intelligence. Built a target account list of 10802 Apps, 6571 Websites.
- Creating HubSpot workflows and email sequences. Executing outbound sequences on Outreach and setting up SDR functions.
- Creating HubSpot workflows for lead routing and management. Creating HubSpot forms and workflows for events.
- Generated a total of 286 opportunities for India helping boost revenue by nearly 40%. For MEA, 282 opportunities generated pumping up revenue by 4x. Overall achieving opportunity conversion rate of 65% and average ACV of $700k.
- Planning, strategizing and executing marketing campaigns. Total 96 campaigns executed reaching with an average open rate of 55.37%, average click rate of 14.56%, and average reply rate of 7.16%.
- Data analysis and curating reports and dashboards on HubSpot and Salesforce helping have a clear picture of the current pipeline and course of actions to be taken. This in-return helped closing a open pipeline of nearly $1.8 Mn into customers.
- Running multichannel marketing programs like content syndication, email marketing, social media campaigns, video emails, personalized gifting campaigns etc.
NAMumbai
Freelancer
08.2017 - 04.2021
Job overview
- HubSpot email marketing
- HubSpot set-up and integration with other platforms/apps
- Creating/Managing workflows, tasks, lead flows, databases, reports, and dashboards
- Researching TAM and contacts building
- Strategizing and executing email campaigns.
Education
S K Somaiya Vidyavihars College of Arts Science & Commerce
Bachelor's degree from Mass Communication/Media Studies
01.2015 - 04.2018
University Overview
Skills
Marketing Automation
Email Marketing
TAM Research
Database Management
Campaign management
Strategic planning
Certification
Outreach Closing Specialist - Outreach
Software
Outplay
Zoominfo
Similarweb
Salesforce
Outreach
Zapier
Lusha
Linkedin Sales Navigator
Apptopia
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Interests
Swimming
Adventure Biking
Reading
Timeline
Marketing Automation Manager
K12 Insight
07.2025 - Current
Programming No-Code Integrations with Zapier
01-2023
Senior Marketing Automation Specialist
iMocha
01.2023 - 07.2025
Marketing Specialist - HubSpot & Email
Silvermine Group
07.2022 - 01.2023
Outreach Closing Specialist - Outreach
06-2021
Outreach Prospecting Specialist - Outreach
06-2021
Learning LinkedIn Sales Navigator - LinkedIn
05-2021
Email Marketing - HubSpot Academy
05-2021
ABM Expert
CleverTap
05.2021 - 04.2022
Google Analytics - Beginners Certificate - Google Digital Academy (Skillshop)
04-2021
Google Ads Display Certification - Google Digital Academy (Skillshop)
04-2021
Google Ads Search Certification - Google Digital Academy (Skillshop)
04-2021
IAB Digital Marketing and Media Foundations Certification
11-2020
Freelancer
NA
08.2017 - 04.2021
S K Somaiya Vidyavihars College of Arts Science & Commerce
Bachelor's degree from Mass Communication/Media Studies
01.2015 - 04.2018