VISHAL KUMAR
Delhi
Summary
Analytics professional with over 3 years 4 months of industry expertise in busienss analysis, requirement gathering, client engagement, and insight generation using BI tools. Proficient in utilizing SQL, and Tableau to extract, transform, and load data for meaningful analysis and reporting. Seeking a challenging role in Analytics, where I can leverage my Business & technical expertise and passion for data to architect robust data solutions and drive data-driven decision-making.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Business Analyst
Tiger Analytics
Remote
06.2022 - Current
- Developed an interactive dashboard for real-time marketing performance tracking, reducing report generation time by 75%, and enhancing decision-making speed.
- Conducted comprehensive market segmentation analysis using tools like Tableau and SQL to identify high-value customer segments, increasing targeted marketing effectiveness by 15%.
- Collaborated with cross-functional teams to develop and execute marketing strategies.
- Harvested marketing data via different sources to support future advertising goals.
- Supported decision-making by presenting data-driven insights to stakeholders, helping to allocate advertising spending more effectively.
- Conducted ROI analysis on marketing campaigns, resulting in an 18% reduction in unnecessary spending.
- Evaluated the effectiveness of promotional campaigns, resulting in an increased marketing efficiency of 12%.
- Conducted rigorous testing and quality assurance of BI solutions using SQL scripts to ensure accuracy and alignment with business needs.
Programmer Analyst
Cognizant
Kolkata
09.2021 - 06.2022
- Designed and implemented reports, dashboards, and visualizations using BI tools such as Tableau and Power BI to support decision-making
- Conducted rigorous testing and quality assurance of BI solutions to ensure accuracy and alignment with business needs
- Collaborated with business stakeholders to gather and analyze requirements, translating them into technical specifications for BI solutions
- Stayed updated with BI trends and technologies, proposing and implementing improvements to enhance BI capabilities
Education
MBA - Business Analytics
BITS Pilani (Work Integrated Learning Program)
Remote12-2024
Bachelor of Technology - Computer Science & Engineering
Lovely Professional University
Jalandhar, India08.2021
Skills
- SQL
- Problem-solving
- Requirement Gathering
- Team management
- Stakeholder management
- Data analysis
- Tableau
- Marketing Analytics
Certification
- Tableau Desktop Specialist, 04/01/23
- Runner-Up @Tiger Premier League, 05/01/23
Timeline
Senior Business Analyst
Tiger Analytics
06.2022 - Current
Programmer Analyst
Cognizant
09.2021 - 06.2022
MBA - Business Analytics
BITS Pilani (Work Integrated Learning Program)
Bachelor of Technology - Computer Science & Engineering
Lovely Professional University
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