Vishnu Raj
Category Manager
Mumbai,Maharashtra
Summary
Category Manager with more than 11 years of product planning experience. Demonstrated leadership capabilities with direct and indirect employee groups. Employs tact, sound judgment and maintains professional demeanor in communication and relationships with others while striving to deliver best quality in daily work.
Innovative Marketing leader delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Category Manager
JSW Paints
Mumbai
04.2022 - Current
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Monitored market to capitalize on latest trends.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
- Reduced business risk by improving contract coverage for suppliers in spend category.
- Developed and executed spend category to support business objectives.
- Identified and reported key performance indicators to define successful category management.
- Maximized category turnover through proactive management strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Sales Manager
JSW Paints
Cochin
09.2018 - 04.2022
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Investigated competitive landscape to anticipate negative business impacts.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.*
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Area Sales Manager
Godrej & Boyce
Calicut
05.2017 - 08.2018
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Built lasting relationships with clients through outstanding customer service interactions.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Introduced new products to meet customer demand and increase profits.
- Collaborated with clients and distributors to create and promote new products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Executed proven strategies to hit sales quota and help company achieve goals.
Sales Officer
Asian Paints
Calicut
05.2013 - 05.2017
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
- Responded to customer needs by answering questions and providing detailed information about Product & Services
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Implemented use of CRM among the retail partners.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Connected with prospects through cold calling and local-area networking.
- Prepared sales reports with informative graphs and charts to outline key data.
- Collaborated with channel partners to identify and qualify mutually rewarding sales and business opportunities.
- Investigated competitive landscape to anticipate negative business impacts.
Sales Associate
Onyx Equipment's India PVT LTD
Cochin
12.2011 - 05.2013
- Provided positive first impressions to welcome existing, new, and potential customers.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
- Helped customers locate products and checked store system for merchandise at other sites.
- Solved customer challenges by offering relevant products and services.
- Built relationships with customers to encourage repeat business.
- Generated new sales leads to achieve and exceed monthly sales goals.
Education
MBA - Marketing
Acharya Institute of Technology
Bangalore 06.2009 - 05.2011
B. Com - Commerce
Karpagam Arts And Science College
Coimbatore 08.2006 - 05.2009
Skills
Raw Material Spend
undefinedTimeline
Category Manager
JSW Paints
04.2022 - Current
Senior Sales Manager
JSW Paints
09.2018 - 04.2022
Area Sales Manager
Godrej & Boyce
05.2017 - 08.2018
Sales Officer
Asian Paints
05.2013 - 05.2017
Sales Associate
Onyx Equipment's India PVT LTD
12.2011 - 05.2013
MBA - Marketing
Acharya Institute of Technology
06.2009 - 05.2011
B. Com - Commerce
Karpagam Arts And Science College
08.2006 - 05.2009
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