Vishwajeetsingh Sengar
Navi Mumbai
Summary
With 2.5 +years of expertise across BFSI and few FMCG & Ecom clients, I've partnered with over 8+ renowned brands, including ICICI Bank, SBI Life , Mstock by Mirae asset , Axis MF, Tego Fit, More Retail etc. driving remarkable digital marketing transformations and delivering substantial ROI gains for clients and as well as for the agency. Moreover, developed full funnel Integrated media strategies for multiple brands.
Overview
5
5
years of professional experience
Work History
Account Manager
Logicserve Digital
Navi Mumbai
04.2023 - Current
- Managed BFSI and clients from other sectors with overall portfolio of 9-10 Crore per month such as ICICI International Banking (USA, Canada, GCC, Europe Region), Mstock by Mirae Assets, Axis MF, Tego Fit, More Retail, Universal Education etc.
- Developed strategic marketing campaigns aligned with business objectives, target audience and budgets.
- Tracking campaign performance, analyzing data & metric and providing actionable insights and recommendations for campaign optimization.
- Coordinated with clients and internal key stakeholders to efficiently manage the account.
- Good experience with Media Buying and Media mix planning
Senior Account Specialist
Logicserve Digital
Navi Mumbai
02.2022 - 03.2023
- Handled clients from the BFSI sector with an overall portfolio of 2-3 Cr. per month.
- Coordinated with clients and internal key stakeholders to efficiently manage the account.
- Day to day management of account to achieve primary KPI (Performance) followed by brand awareness.
- Made strategies to do brand lift across all three marketing funnels by leveraging different marketing channels.
- Generated new ideas and experiment with new platforms for the brand as per different KPIs.
- Drove actionable insights from various data sets for all the aligned teams.
- Conducted market research and data to find out need gaps in the product
Project Head
National Basketball Association (NBA)
Mumbai
01.2019 - 05.2024
- Led social media campaign, from strategy making, planning and executing of the campaign.
- Kept up with the social media reach KPIs.
- Led over a team of 600+ interns and micro influencers.
Intern
Outlook Publishing India Pvt Ltd.
Mumbai
02.2021 - 05.2021
- Customer lead generation and customer relationship management – created new customers for the company, and conducted surveys.
- Marketing research and strategy making to promote and devise new product.
Education
PGPM - Marketing
ICFAI Business School
Powai, Mumbai01-2021
Bachelor of Commerce - Marketing
H.R. College of Commerce And Economics
Churchgate, Mumbai01-2019
Skills
- Performance Marketing (Facebook Instagram, Google, Bing ,DV 360, Apple search ads etc )
- Media Planning/Buying
- Digital Strategy and Consulting
- Google Analytics & GTM
- Programmatic
- Project Management
- Key Account Management
- Strong Written & Verbal communication
Languages
Hindi
First Language
English
Advanced (C1)
C1
Marathi
Intermediate (B1)
B1
Accomplishments
- North Start award - Logicserve Digital
- General Leadedrship Award in college
- Young Leadership Awards in college
- 1st in district level basketball tournament (12th) (Team captain)
- 1st in D.A.V. national’s tournament (11th) (Team captain)
- 1st in district level tournament in (11th) (Team captain)
- 1st in zonal level tournament (11th)
- 1st in district level tournament (10th)
- 1st in DAV national’s tournament (10th)
Affiliations
- Basketball
- Cricket
- Football
- Cycling
- Skateboarding
Timeline
Account Manager
Logicserve Digital
04.2023 - Current
Senior Account Specialist
Logicserve Digital
02.2022 - 03.2023
Intern
Outlook Publishing India Pvt Ltd.
02.2021 - 05.2021
Project Head
National Basketball Association (NBA)
01.2019 - 05.2024
PGPM - Marketing
ICFAI Business School
Bachelor of Commerce - Marketing
H.R. College of Commerce And Economics
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