Vishwas Malhotra
Summary
Accomplished leader with 7+ years of experience and proven track record in driving strategic growth and establishing successful startups from the ground up. Expertise in identifying product-market fit, developing scalable systems, and executing strategic market entry plans. Demonstrated ability to generate significant revenue growth (over USD 500,000 in sales, leading to USD 300,000 in revenue) and build strategic partnerships with high-profile brands.
Proficient in analyzing market dynamics, pivoting product offerings, and fostering international expansion. Adept at building and leading high-performing teams, establishing operational infrastructure, and streamlining processes for efficiency. Strong technical background in web development and application optimization.
Passionate about fostering innovation and driving growth in the fast-paced startup landscape. Data-driven approach balanced with a deep understanding of consumer needs. Proven ability to navigate complex challenges and deliver results in a dynamic environment.
Overview
8
8
years of professional experience
Work History
Director of Strategic Growth - India
Snackmagic
02.2023 - Current
- Spearheaded complete establishment of India operations, from identifying and achieving product-market fit to driving strategic market entry and expansion.
- Strategic plans and growth strategies for APAC regions, starting with India.
- Analyzed Indian market dynamics and pivoted product offerings, resulting in significant sales generation (over USD 500,000) leading to a revenue of over USD 300,000.
- Built robust strategic partnerships with high-profile brands (Kama Ayurveda, Forest Essentials, Nike, etc.) and secured major clients (Amazon, Pinterest, Google, Agoda, etc.).
- Successfully set up operations, led hiring initiatives, and established warehouse infrastructure to support 6000+ orders.
Founding Member, Head of Growth and Strategy
Swagmagic
07.2021 - 02.2023
- Identified and capitalized on a market opportunity, conceptualizing and launching SwagMagic as a successful business venture.
- Drove rapid growth to USD 6 million ARR within 6 months of launch.
- Led market analysis, and product-market fit assessment, and worked as a product manager for MVP launch.
- Established international presence in 30+ countries, fulfilling 700+ orders within the first 3 months.
- Built and scaled the company to a team of 50+ employees, establishing key verticals (Sales, Operations, International).
- Developed comprehensive SOPs for streamlined operations across the entire order lifecycle.
Growth Lead
Snackmagic, Work And Play
01.2021 - 06.2021
- Founded a new, high-growth 'Work and Play' vertical within SnackMagic, expanding product offerings.
- Onboarded 25+ US-based vendors (Faire, Amazon) and managed vendor relationships.
Senior Web Developer
Vinsol | Stadium
06.2020 - 12.2020
- Developed website software applications aligned with industry standards.
- Designed and implemented a complete brand management module.
- Optimized API performance: 20% faster response, 30% fewer queries.
- Created and maintained multiple REST CRUD APIs with unit tests.
Brenden, Business Development Engineer
Vinsol | Stadium
11.2018 - 05.2020
- Project Management and Execution: Multi-tasked across various focuses, meeting deadlines and organizational expectations, while managing project costs, schedules, and performance. Developed and initiated projects, overseeing all stages from requirements gathering to production releases.
- Technical Development: Designed, implemented, and continuously improved web pages, plugins, and functionalities. Prepared detailed technical documentation for communication with site engineers and media designers.
- Quality Assurance and Standardization: Conducted thorough testing, troubleshooting, and user sampling of web platforms prior to live deployment. Ensured adherence to standardized criteria for integrating third-party deliverables within the website infrastructure.
- Strategic Planning: Identified necessary plans and resources to achieve project goals and objectives, setting realistic timelines and checkpoints to ensure progress and success.
CaterCat, Laravel PHP Developer
Vinsol | Stadium
02.2017 - 10.2018
- Back-End Development: Developed back-end components to integrate applications with various web services, focusing on enhancing connectivity and functionality.
- Collaborative Planning: Worked closely with project managers and other developers to define project parameters and craft detailed specifications, ensuring clear deliverables and timelines to meet strict deadlines.
- Coding and Implementation: Authored both server-side and client-side code using PHP, HTML, CSS, and JavaScript, specializing in the Laravel framework to build robust web applications.
- Troubleshooting and Feature Implementation: Performed troubleshooting of technical issues in the production environment and researched, tested, and implemented client feature requests for internal content management systems and content delivery applications.
Web Intern
Vinsol | Stadium
06.2016 - 12.2016
- Designed websites using scripting languages, content creation tools, and digital media, while supporting these platforms through advanced database development.
- Collaborated with project managers, testers, and end-users to ensure project specifications were met and presented projects to marketing to attract client engagement.
- Investigated and resolved issues in web-based applications, focusing on threading, concurrency, and design patterns to enhance application performance.
- Participated in corporate learning programs to continuously develop professional skills and adapt to evolving technological trends.
Education
Masters of Computer Applications -
Swami Vivekanand Subharti University
New Delhi04.2024
Bachelor of Commerce, Business And Marketing -
Delhi University
New Delhi, India04.2017
Skills
- Market Entry Strategy
- Growth Strategy Development
- Product-Market Fit Analysis
- P&L Management
- International Expansion
- Application and Web Server, Scripts/UI (JavaScript, JQuery, AJAX, BootStrap)
- Strategic Partnerships
- Client Acquisition
- Operational Setup
- Process Optimization
- Cross-Functional Collaboration
- Web Technologies & Frameworks (Spree, Ruby on Rails, Ruby, Laravel, PHP, HTML, CSS)
Timeline
Director of Strategic Growth - India
Snackmagic
02.2023 - Current
Founding Member, Head of Growth and Strategy
Swagmagic
07.2021 - 02.2023
Growth Lead
Snackmagic, Work And Play
01.2021 - 06.2021
Senior Web Developer
Vinsol | Stadium
06.2020 - 12.2020
Brenden, Business Development Engineer
Vinsol | Stadium
11.2018 - 05.2020
CaterCat, Laravel PHP Developer
Vinsol | Stadium
02.2017 - 10.2018
Web Intern
Vinsol | Stadium
06.2016 - 12.2016
Masters of Computer Applications -
Swami Vivekanand Subharti University
Bachelor of Commerce, Business And Marketing -
Delhi University