Vivek Gupta
Brand Marketing
Mumbai
Summary
Seasoned Brand Marketing Manager experienced in developing innovative campaigns that drive brand awareness and enhance consumer engagement. Achieved company goals through consistent practices and effective pressure management while adapting to new challenges. Focused on delivering value through strategic brand enhancement.
Overview
3
3
Languages
3
3
years of professional experience
Work History
Manager - Brand Marketing
Alice Blue
05.2024 - 08.2024
- At Alice Blue, leading the Brand Marketing vertical by directing a team of 5. Oversee all brand shoots, promotions, agency partnerships, and event planning/execution. Drive innovative marketing strategies and campaigns to elevate brand awareness and business development goals through collaborative cross-functional efforts.
- Managed and motivated employees to be productive and engaged in work.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
Assistant Manager - Brand Communications
USDC Global
10.2023 - 04.2024
- At USDC Global for JAIN Online, responsible for content marketing, inbound strategies, and shoots to build brand identity online. Planned and created valuable multimedia content, including shoots, devising inbound campaigns to drive engagement through content, SEO, social media, and email marketing tactics.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
Manager - Brand Marketing
Mojocare
10.2022 - 04.2023
- Drove content creation and inbound marketing strategies at Mojocare to build brand identity. Planned and disseminated valuable multimedia content, devising inbound campaigns leveraging content, social media, and email marketing tactics.
- Managed and motivated employees to be productive and engaged in their work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities, and mentoring team members.
Senior Associate - Brand Marketing
Mobile Premier League
02.2021 - 10.2022
- At MPL - Gaming Application, I progressively promoted myself from Brand Marketing Intern to Senior Associate - Brand Marketing (Integrated Content Management). Managed 360 advertising campaigns and best practices end-to-end, overseeing integrated content strategy and execution across channels. Developed innovative ad strategies and multimedia assets to drive brand awareness, user acquisition, and engagement.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Mentored junior associates, fostering professional growth and helping them reach their full potential.
Education
Master of Business Administration - Marketing
American Heritage University of Southern California
01-2022
Post Graduation Diploma - Media and Advertising
L. N. Welingkar Institute of Management Development And Research
01-2020
Bachelor's of Mass Media - BMM
M. L. Dahanukar College of Commerce
01-2017
Skills
Brand Marketing
Content Development/Creation
Strategic Planning
Marketing
Marketing Budgeting
Brand management
Competitor research
Vendor management
Cost Management
Project management
Team leadership
Multitasking
Team collaboration
Negotiation
Interests
Photography, Reading, Dancing, Travelling
Freelance Projects
- Frames Production — Freelance Talent Producer Worked as a Freelance Talent Producer for the reality show Super Dancer Chapter 2 aired on Sony Entertainment Television. Managed talent coordination, on-ground production support, and assisted in creative execution during the show production process.
- Newsplit Live — News Producer & Reporter Worked as a Freelance News Writer, Producer, and Anchor for a YouTube news channel. Managed content research, scriptwriting, reporting, and on-camera anchoring for digital news content.
- Optimystix Entertainment — Freelance Senior Talent & Creative Producer Worked as a Freelance Producer for the reality show Sabse Smart Kaun aired on Star Plus. Handled creative production, talent coordination, and supported overall show execution during production.
- Zee Esselvision Production — Freelance Associate Talent & Content Producer Worked on creative production and content coordination for the reality show Dance India Dance Season 6 aired on Zee TV. Assisted in talent handling, content planning, and overall production workflow.
- I-School, Andheri — Brand Manager Handled end-to-end brand strategy and execution for the iSchool Andheri branch. Managed brand shoots, campaign planning, content direction, and senior-level strategic planning to strengthen brand presence and engagement across platforms.
- Diply — Social Media & Brand Strategy Managed social media strategy for Diply’s client pages, focusing on content ideation, brand positioning, and audience engagement. Worked on strengthening brand presence through creative campaigns, trend-based content planning, and platform-specific strategies. Diply is a Canada-based marketing agency specializing in digital brand strategy and content marketing.
- Ketki Creation — Brand Marketing Manager Handled marketing and advertising for Ketki Creation, an Indian wear brand. Managed festive campaign shoots, promotional planning, brand strategy, and overall shoot execution. Worked on creating seasonal marketing concepts and strengthening the brand’s visual presence across campaigns and digital platforms.
Work Links
Portfolio
Timeline
Manager - Brand Marketing
Alice Blue
05.2024 - 08.2024
Assistant Manager - Brand Communications
USDC Global
10.2023 - 04.2024
Manager - Brand Marketing
Mojocare
10.2022 - 04.2023
Senior Associate - Brand Marketing
Mobile Premier League
02.2021 - 10.2022
Master of Business Administration - Marketing
American Heritage University of Southern California
Post Graduation Diploma - Media and Advertising
L. N. Welingkar Institute of Management Development And Research
Bachelor's of Mass Media - BMM
M. L. Dahanukar College of Commerce