Vivek Jude
Bhopal,India
Summary
Serviced-focused General Manager with over 19 years of experience dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
7
7
years of professional experience
1
1
Certification
Work history
General Manager (New Product & Events)
MP State Tourism Development Corporation Ltd.
Bhopal, Madhya Pradesh
2021.01 - Current
- Administered MPT to record revenue for financial year 2021-22 (158 cr.) with overall increase of 7% compared to pre-pandemic financial year 2019-2020 (147 cr.) in spite of three months business loss due to second wave of COVID pandemic. It has been record income appreciation in 48 years of its existence.
- Introduced and incorporated Hospitality Industry's best practices dynamic pricing, incentive based pay system etc to ensure quick-wins and record revenues.
- Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
- TripAdvisor: Resulted in 23% (2021-2022) as compared to 14% (2019-2020) increase in improved ranking and MPT properties being recognised globally
- Managed high-performing teams to deliver quality customer service and stable profits.
- Delivered business strategy to drive revenue and operational efficiencies.
- Successfully conceptualized and executed the Abhyuday MP Growth Summit in Gwalior, chaired by Hon’ble Home Minister Shri Amit Shah, witnessing an impressive gathering of approximately 30,000 attendees. The event was managed seamlessly, ensuring smooth coordination, crowd management, and operational excellence at a massive scale.
- Strategically planned and delivered end-to-end execution of high-level delegations led by the Hon’ble Chief Minister, covering key global destinations including Japan, UAE, Spain, and Davos. This involved meticulous planning coordination of itineraries, logistics, protocol management, and stakeholder engagement at an international level.
- Successfully organized the Madhya Pradesh Travel Mart in Bhopal, bringing together 80+ international and 250+ domestic tour operators from across the globe. The event served as a key platform for tourism promotion, enabling global partnerships and showcasing the state’s potential with precision and professionalism.
- Executed the Global Investors Summit in Bhopal, a flagship large-scale event, delivering comprehensive end-to-end management encompassing logistics, accommodation, air travel, and catering. The seamless integration of multiple operational verticals ensured a highly successful and impactful summit.
- Demonstrated consistent excellence across a diverse portfolio of high-profile events, including the Regional AI Summit, Mining Conclaves, MP Growth Conclave, Tech Growth Summits, Regional Tourism Conclaves, and Regional Industry, Skill & Employment Conclaves amongst others, each delivered with precision, innovation, and strong execution capabilities.
Deputy Director (International Events & Marketing)
Madhya Pradesh Tourism Board
Bhopal, Madhya Pradesh
2024.04 - Current
- Participated in industry events to keep abreast of latest trends and technologies in Travel trade & Marketing
- Exceeded leadership expectations by delivering local, national and international events on time and under budget.
- Stayed updated on local and international events through continuous monitoring of various media sources.
- Attended marketing events and conferences globally to raise brand awareness of Madhya Pradesh as viable destination from all perspectives
- Represented India and State in Moscow for Global MICE Conference in Moscow (October 2023)
- Improved brand visibility with meticulous management of international marketing campaigns. eg: translating promotional materials, expanding brand awareness internationally.
- Liaised with PR and embassies to promote Madhya Pradesh across major feeder and potential markets
Corporate Marketing Executive
MP State Tourism Development Corporation Ltd
Bhopal, Madhya Pradesh
2019.03 - 2021.01
- Conducted market research to identify key customer segments and target audiences.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Grew annual revenue by 9% in year 2019-20 with targeted sales and marketing strategy.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Represented organisation to public and industry stakeholders at trade exhibitions and conventions, driving awareness of various products and services offered by MP Tourism.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Education
St. Joseph's Co- Ed School
Bhopal /1998 - 1999/1999
A Level Equivalent Class XII Board Exam - Commerce
Kendriya Vidyalaya
Bhopal /2000 - 2001/2001
Bachelor of Science - Hospitality and Hotel Administration
Institute of Hotel Management
Bhopal 07/2001 - 12/2004
Skills
- Project budgeting
- Communication proficiency
- Influential negotiation
- Public speaking
- Profit and loss understanding
- Project leadership
- Brand development
- PR Strategy
Languages
English
Fluent
Hindi
Fluent
Accomplishments
- Led New Product & Development vertical successfully with an annual growth of 141.5% compared to last fiscal year. With ~11% margin
- Reached 43,900 followers in 12 months in Instagram handle of MP Tourism
- As an initiative to spread awareness about Madhya Pradesh started reach out program with Indian embassies and travel trade stakeholders across the globe. 21 embassies covered in 2025-26
- Featured in India Week marketing campaigns in Japan, S Korea, and Bahrain
- Recorded highest ever revenue for the first financial quarter of 2022-23 (50 crore)
- Launched Central India's first “Drive-in Cinema”
- Awarded for launching India's first “Drive-in Vaccination Centre” at Bhopal
- Led and executed the launch of Maharaja Chhatrasal International Convention Centre at Khajuraho
- Introduced “Quick Response Matrix” on FTR basis for online feedback in MP Tourism
- Strengthened employment opportunities at MPSTDC Hotels by introducing Hiring Matrix
Certification
- Certified Lean Six Sigma (Green Belt) professional
- PRINCE 2 Practitioner
IT Skills
- MS Outlook
- MS PowerPoint
- MS Word
- MS Excel
Interests
- Music
- Cricket
- Cooking
Professional References
Would be provided as desired.
Affiliations
- Cooking Travel
Timeline
Deputy Director (International Events & Marketing)
Madhya Pradesh Tourism Board
2024.04 - Current
General Manager (New Product & Events)
MP State Tourism Development Corporation Ltd.
2021.01 - Current
Corporate Marketing Executive
MP State Tourism Development Corporation Ltd
2019.03 - 2021.01
St. Joseph's Co- Ed School
/1998 - 1999/1999
A Level Equivalent Class XII Board Exam - Commerce
Kendriya Vidyalaya
/2000 - 2001/2001
Bachelor of Science - Hospitality and Hotel Administration
Institute of Hotel Management
07/2001 - 12/2004