VIVEK KUMAR SINGH
Mumbai
Summary
Strategic partnerships leader with over 11 years of experience in developing performance driven collaborations and fostering growth in BFSI and consumer durables sectors. Currently leading strategic Alliances and affordability initiatives at Voltas Limited, focusing on transforming affordability into a competitive edge through partnerships with Banks, NBFCs, Aggregators and payment gateways. Proven track record in pan India merchant activation, designing tailored affordability solutions while ensuring robust governance through effective payment reconciliation and audit management. Expertise in strategic thinking, stakeholder management and commercial negotiation which drives successful outcome.
Overview
11
11
years of professional experience
Work History
Marketing Manager - Strategic Alliances & Affordability
Voltas Limited
Mumbai
09.2024 - Current
- Leading national affordability and strategic alliance for both Voltas and Voltas Beko brand.
- Forged partnerships with banks, NBFCS, Aggregators and payment gateways to improve affordability penetration.
- Implemented targeted affordability constructs based on product categories, enhancing conversion rates.
- Managing merchant onboarding and their activation across India, ensuring compliance and operational readiness.
- Oversaw comprehensive payment reconciliation audits and ATR closures for financial control.
- Worked collaboratively with team members to ensure timely achievement of project milestones.
- Facilitated coordination among cross functional teams to align on shared objectives.
- Evaluated data trends to guide strategic decision making initiatives.
City Head
Pine Labs
Mumbai
09.2023 - 09.2024
- Managed Portfolio of 200+ Crores for Pay Later Business.
- Drive Cards EMI business across multiple categories such as Consumer Electronics, Non-Electronics, Lifestyles, NBFC partners and Lifecare merchants.
- A Strategic thinker with a flair for charting out strategies for team management, Sales & Channel Management and contributing towards enhancing business volume, growth and achieving profitability.
- Analyzing market trends and tracking competitor's activities and providing valuable inputs for business enhancements and fine tuning in Sales & Management strategies.
- Performed root cause analysis, created corrective plans of action and furnished objective evidence to deliver desired results.
Area Manager
Kotak Mahindra Bank
Mumbai
01.2022 - 09.2023
- Supervised highly motivated Sales team of 4 Sales Managers and 65 Off role Sales Officers.
- Established strong relationships with major channel partners, Key decision-makers and increased sales by 100% in designated territory.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Successfully onboarded additional 155 new dealers who played vital role in double growth history.
- Developed and implemented sales strategies to maximize revenue growth in assigned areas.
- Provided extensive support in terms of issue handling and hand holding of merchants in smooth functioning of EMI process.
- Motivated and mentored sales employees to enhance negotiation and customer relations abilities.
Territory Manager
IDFC FIRST BANK
Delhi
05.2021 - 12.2021
- Grew business by adopting market expansion strategies to serve different customer needs.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Executed proven strategies to hit sales target and help company achieve goals.
- Managed day to day staffing and handled scheduling for all store employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Manager
Bajaj FinServ
Mumbai
01.2019 - 05.2021
- Won multiple milestones, Kudos, Wallet Warriors Contest, Pan India Highest Add on cards sourcing, 100% EMI Card achievement and got multiple times appreciation mails from Business and National Head.
- Identified, hired and trained highly qualified staff by teaching best practices, procedures and sales strategies.
- Expertise in designing contests to achieve more targets for team & alternate channel partners for achieving the objective of organization.
- Possess excellent interpersonal, analytical, troubleshooting and team building skills with proven ability in establishing quality systems/procedures and planning.
- Analyzing market trends and tracking competitor's activities and providing valuable inputs for business enhancements and fine tuning in Sales & Management strategies.
Assistant Manager
Bajaj FinServ
Mumbai
02.2017 - 12.2018
- Identified emerging markets, maximized organizational reach and market share through the application of robust strategies, new initiatives & excellent client relationship management.
- Spearheaded team of 22 associates by building enthusiasm and adapting feedback.
- Mentored team members to enhance professional development and accountability in workplace.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Delivered highest ever growth in consistently de-growing market & Achieved 35% YOY growth by objectives setting, coaching and performance monitoring of sales representatives.
- Built strong, long-lasting customer relationships by partnering with dealers & understanding their needs.
Sr. Marketing Executive
Kamdhenu Ispat Ltd
Amritsar
01.2015 - 01.2017
- Associated with Top retailer of Steel Re-bars company by volume in India.
- Actively monitored key performance metrics of sales team, identified challenges and created new solutions applying proven problem-solving techniques.
- Developed & appoint new dealers/channels to expand product reach in the market & worked in close interaction with the dealers & distributors to assist them promoting the product.
- Conceptualized & implemented sales promotional activities as a part of brand building & market development effort.
Education
PGDM - Marketing & Business Analytics
School of Management Sciences
Varanasi05.2015
Bachelor - Science
Mahatma Gandhi Kashi Vidyapeeth
Varanasi05.2012
XII -
Anjabit Singh College
Bikramganj, Bihar05.2008
High School -
Sheopur
Sheopur, Bihar05.2006
Skills
- Affordability and consumer financing programs
- Payment reconciliation and ATR
- Manufacturer Subvention Management
- Data-driven decision making
- Strategic alliances and partnerships
- Data Analytics
- Pan India merchant activation
- BFSI and consumer durables integration
- Business growth and market expansion
- Stakeholder and vendor management
- Business development
- Key account management
- Commercial negotiations
- Cross functional coordination
- Team management
Accomplishments
- Won Award for Exceptional contribution in Key Initiatives
- Won Award for Exemplary Performance in the Zone
- Received Spotlight Award for Business Growth
- Won Spotlight Award for Excellent Business driving Skills
- Received Appreciation mail from Business Head/National Sales Managers multiple times for maintaining TA/RF payment hygiene.
Languages
- Hindi
- English
Personal Information
- Date of Birth: 05/10/91
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Timeline
Marketing Manager - Strategic Alliances & Affordability
Voltas Limited
09.2024 - Current
City Head
Pine Labs
09.2023 - 09.2024
Area Manager
Kotak Mahindra Bank
01.2022 - 09.2023
Territory Manager
IDFC FIRST BANK
05.2021 - 12.2021
Manager
Bajaj FinServ
01.2019 - 05.2021
Assistant Manager
Bajaj FinServ
02.2017 - 12.2018
Sr. Marketing Executive
Kamdhenu Ispat Ltd
01.2015 - 01.2017
PGDM - Marketing & Business Analytics
School of Management Sciences
Bachelor - Science
Mahatma Gandhi Kashi Vidyapeeth
XII -
Anjabit Singh College
High School -
Sheopur