Shweta Sharma

Dynamic strategic alliances professional with 14 years of experience in OEM & Bank Partnerships, and Product Management in the Payments & Banking Industry. Skilled in affordability strategies, forging key partnerships, and driving financing solutions to enhance market reach and sales. Experienced in collaborating with financial institutions, NBFCs, and digital lending platforms to create customer-centric affordability schemes. Proven expertise in business development, account management, revenue growth, channel sales, online & offline payments, card issuance, brand EMI, marketing, product management, and new product launches, Consumer Research. Deep knowledge of India's payment processing regulations, operating rules, and standard contract terms.

• Best Operational Excellence Award, 04/01/17
• Best Key User in successful Roll out of SAP Project Award, 06/01/15

• Strategic Alliance Leadership: Managed affordability initiatives, managing partnerships with 15 banks, 6 POS partners, and 4 key NBFCs, leading to the successful launch of multiple programs.
• Executive Relationship Management: Cultivated and maintained strong relationships with C-suite executives, driving business success and fostering long-term collaborations.
• Banking Cashback Programs: Led end-to-end banking cashback alliances across all vivo series, including flagship X and Fold series, enhancing customer engagement.
• Cross-Functional Collaboration: Coordinated with internal teams and external partners drive demand generation and business expansion initiatives.
• Payment Processing Expertise: Secured agreements for payment processing and services through negotiations with processors, issuers, acquirers, networks.
• Sales Enablement: Enhanced reseller capabilities through targeted sales programs, enablement tools, and training, leading to improved sales performance.
• Regulatory Compliance: In-depth experience with India's payment processing regulations, operating rules, and standard agreement terms.
• Affordability Schemes Development: Designed and executed zero-cost EMI, cashback offers, and financing plans in collaboration with NBFCs, banks, and digital lending platforms.
• Market Analysis & Insight: Strong ability to analyze market trends & partnership performance metrics to inform strategic decisions and identify new opportunities.
• Project Management: Independently managed project RFP rollouts, including SBI’s Public Sector Banking initiatives and partnerships with Axis Bank, HDFC, ICICI, DBS, Amex and international banks.
• Program Development Leadership: Spearheaded the creation and execution of innovative affordability programs, women-centric campaigns, and extended warranty programs, Incentive Plans in collaboration with banks, NBFCs and digital lending platforms.