VIVEK MAHAJAN

Strategic Business Operations:

• Regional Leadership: Strategically managing a 5-district cluster (Kangra, Chamba, Una, Hamirpur, and Bilaspur), ensuring consistent revenue growth and market penetration.
• Sales Strategy & Data Analytics: Analyzed complex sales data to identify growth bottlenecks and implemented targeted action plans, resulting in improved market share across all 5 districts.
• Influencer Management (Contractor Relations): Conducted regular Contractor visits and meets to drive brand preference at the ground level, ensuring our products are recommended at the primary decision-making stage.
• Market Intelligence & Competitive Positioning: Monitored competitor activities and pricing trends daily; proactively adjusted sales strategies to maintain a competitive edge and counter rival brand schemes.
• Network & Pipeline Management: Managed a healthy sales pipeline by prioritizing high-potential prospects and expanding the Dealer Network in white-space locations as per the GTM (Go-To-Market) plan.
• Key Account Management: Established and nurtured strong relationships with A-Plus counters and high-value clients, significantly boosting customer retention and brand loyalty.
• Operational Excellence: Tracked primary/secondary sales phasing and brand-wise slab utilization daily; ensured 100% SKU availability at distributor points to prevent sales loss.
• Team Mentorship & Performance: Led on-field training for sales staff, demonstrating "Closing Acts" and sales tricks in real-time market scenarios to enhance team productivity and target achievement.
• Brand Promotion: Executed high-impact display schemes and brand visibility drives by strategically involving dealers and distributors in promotional activities.

• Holds the distinction in:
• → Looking after 2 districts (KANGRA CHAMBA )
• → Area Being Cover 20% Growth
• → Meeting the target of respective territory.
• → Working with them in the market to get the feedback about the services of concerned sales staff and brands of company.
• → Showing them practically the acts and tricks required to increase the sales by directly involving in sales.
• → Tracking Primary and secondary brand wise sales, sales phasing daily and weekly.
• → Dealer Appointment- Adhering to appointment plan & ensuring that all key locations have dealers.
• → Getting the growth in sales volumes and value by meeting the distributor, showing the market status or behavior, convincing company model and planning for growth regularly in order to get primary sales done.
• → Keeping eye on the availability of all SKU at the distributor’s point and is served properly in the market.
• → Keeping track of customer's performance (Self Service, A-Plus counters).
• → Having control mechanism on all brands (brand wise sale and slab utilization).
• → Participated in brand promotion activities by involving the dealers in display schemes.

• → Looking after KANGRA CHAMBA , 60 DEALERS
• → Looking after the business of 120crore per annum..
• → Handling a team of sales staff . ( 1 SR )

• Holds the distinction in:
• → Looking after 4 districts (UNA HAMIRPUR KANGRA SOLAN), 1 Super Stockists ,8 DISTRIBUTORS 6 Sub-Distributers
• → Looking after the business of 10 Crore per annum.
• → Meeting the target of respective territory.
• → Handling a team of sales staff (DSR- Distributor Sales Representative). ( 5 DSR )
• → Working with them in the market to get the feedback about the services of concerned sales staff and brands of company.
• → Showing them practically the acts and tricks required to increase the sales by directly involving in sales.
• → Tracking Primary and secondary brand wise sales, sales phasing daily and weekly.
• → Dealer Appointment- Adhering to appointment plan & ensuring that all key locations have dealers.
• → Getting the growth in sales volumes and value by meeting the distributor, showing the market status or behavior, convincing company model and planning for growth regularly in order to get primary sales done.
• → Keeping eye on the availability of all SKU at the distributor’s point and is served properly in the market.
• → Keeping track of customer's performance (Self Service, A-Plus counters).
• → Having control mechanism on all brands (brand wise sale and slab utilization).
• → Participated in brand promotion activities by involving the dealers in display schemes.

• Responsibilities includes:
• → Looking after 3 districts (UNA HAMIRPUR KANGRA), 1 Super Stockists and 12 Sub-Distributers.
• → Looking after the business of 2.5crore per annum.
• → Meeting the target of respective territory.
• → Tracking Primary and secondary brand wise sales, sales phasing daily and weekly.
• → Dealer Appointment- Adhering to appointment plan & ensuring that all key locations have dealers.
• → Getting the growth in sales volumes and value by meeting the distributor, showing the market status or behavior, convincing company model and planning for growth regularly to get primary sales done.
• → Keeping eye on the availability of all SKU at the distributor’s point and is served properly in the market.
• → Having control mechanism on all brands (brand wise sale and slab utilization).
• → Participated in brand promotion activities by involving the dealers in display schemes.

• Responsibilities includes:
• → Looking after 1 districts (NALAGARH BADDI NAHAN PONTA SAHIB), 1 Super Stockists and 4 Sub-Distributers.
• → Looking after the business of 2 crore per annum.
• → Meeting the target of respective territory.
• → Tracking Primary and secondary brand wise sales, sales phasing daily and weekly.
• → Dealer Appointment- Adhering to appointment plan & ensuring that all key locations have dealers.
• → Getting the growth in sales volumes and value by meeting the distributor, showing the market status or behavior, convincing company model and planning for growth regularly to get primary sales done.
• → Keeping eye on the availability of all SKU at the distributor’s point and is served properly in the market.
• Key Strategies devised include:
• A) Volume break-up: It works to make an understanding about our stuff to be sold in a month. So we divide the whole month target into four weeks. With the help of this method we make an understanding about our client to sell the stuff in a particular amount.
• B) PFD (Preparation for the day): PFD report includes name of the client, address, contact no., their code & segment of priority products to sell in the concerned day. It also includes discount norms & structure.
• C) Strategies on Visibility Norms: Offering display for products in the front side area of shop or stores enhances the visibility of the products & schemes for the end users. These strategies also include RPS (Retail Performance standards) for customers.
• D) Day wise tracking sheet or report: It shows the clear picture of sell & availability of the product at the end of the day.
• E) Business against Time Gone method: It works on accounting business against time (weeks) of the concerned month but, the first week accounts for 35%.