VIVEK BHAWSINGHKA
Marcom & Brandcom Specialist | Partner Marketing | Event Consultant | Luxury Marketing
Mumbai,Maharashtra
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Highly skilled, result-oriented & creative professional, offering 6 years of blended experience in traditional and modern marketing. Expertise in event management, brand communication, partner/community marketing & key account management. Adept to ambiguous and ever changing market environment.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Marketing Manager
HDFC ERGO General Insurance
Mumbai, MH
08.2018 - 01.2021
- Developed company brand messaging, collateral materials, marketing assets, customer events, promotional strategies, and product commercialization.
- Managed campaigns with specific focuses in order to meet partner and customer needs and creative visions.
- Evaluated and contributed to creative ideas and translated into actionable project plans.
- Developed communications strategies to drive B2B and B2C channel sales and engagement.
- Conceptualized concepts, strategy, framework and led execution for all events to create unique experiences for attendees.
- Collaborated with cross-functional business heads to meet expectations while influencing creative decisions.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration, creative and communication development for all events and activations.
Account Supervisor - Experiential Marketing
Milestone Brandcom
Mumbai, MH
07.2015 - 07.2018
- Interfaced with clients to understand event objectives.
- Responsible to solicit feedback from clients to assess event success and uncover opportunities for improvement.
- Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines and presentations.
- Executed over 350 events and activations.
- Worked across teams to develop integrated campaigns, communication strategies, and creative assets.
- Sourced, negotiated and worked with vendors to carry out event objectives.
- Managed 15+ crores worth of annual business.
Senior Executive
Encompass Events
Mumbai, MH
01.2015 - 06.2015
- Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines and presentations.
- Planned strategies while creating and maintaining best practices for budgets, project plans, event timelines and execution.
- Sourced, negotiated and worked with vendors to carry out event objectives.
Education
Executive MBA -
12.2020 - Current
Post Graduate Diploma - Advertising, Media & Event Management
07.2013 - 06.2014
Skills
Partner Marketing
Event Management
Key Account Management
Marketing Management
Cross- Functional Collaboration
Brand Management
Negotiation & Budgeting
Community Engagement
Event Conceptualisation
Teamwork
Event Marketing
Campaign Management
Attention-to-detail
Certification
Eventbrite Essentials
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Received “Excellence in Execution” award for executing the largest channel engagement in GI industry. (14 cities, 17 events, 6 townhalls, 32 days)
Timeline
Cvent Virtual Events Certification
04-2021
Building & Managing a Luxury Brand
03-2021
Eventbrite Essentials
02-2021
SP Jain School Of Global Management - Executive MBA,
12.2020 - Current
Marketing Manager - HDFC ERGO General Insurance
08.2018 - 01.2021
Account Supervisor - Experiential Marketing - Milestone Brandcom
07.2015 - 07.2018
Senior Executive - Encompass Events
01.2015 - 06.2015
National Institute Of Event Management - Post Graduate Diploma, Advertising, Media & Event Management
07.2013 - 06.2014