Vyoma Vyas

• Orchestrated strategic campaigns and optimized product listings on diverse online platforms, driving exponential brand visibility and sales growth.
• Conducted in-depth competitor analyses to inform agile marketing strategies, maintaining a competitive edge in the market.
• Established partnerships with board game cafes, organizing playtesting events to gather valuable feedback and enhance product iterations.
• Directed seamless pop-up events and managed end-to-end event campaigns, amplifying brand presence and fostering direct consumer engagement.

• Strengthened clients' digital presence through Social Media optimization, Facebook Ads, Instagram, and LinkedIn.
• Successful launched digital marketing campaigns that achieved goals to increase sales and conducted market research to identify new opportunities and target markets.
• Proven track record in implementing targeted lead generation strategies, resulting in a significant increase in qualified leads and conversion rates

Creative Head: 2021 - 2022

• Managed budget allocation and resource utilization to maximize marketing ROI.
• Contributing to the strategic and creative development of marketing and branding efforts & campaigns to increase sales & engagement.
• Review art, copy and videos developed by the team, ensuring deliverables that effectively address marketing goals and challenges.

• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Developed content for press releases and newsletters to promote products and services.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.

• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Customized brand message to reach and capture target audience interest and drive engagement.
• I oversaw a team of five content writers and was responsible for editing and proofreading website content.

• Produced compelling and tailored content across diverse industries, effectively meeting client's expectation and cohesive social media presence.

Ads Management:

• Strategically planned, executed, and optimized digital advertising campaigns on various platforms, resulting in a significant increase in ROI for clients.

• Posted regularly on blog and social media platforms to increase retention, acquisition rates and levels of engagement with blog.
• Customized brand message to reach and capture target audience interest and drive engagement.