WAHID MEHRAJ
Srinagar
Summary
Strategic Media Buyer with over 3 years of experience in paid social advertising and Google Ads. Develops targeted ad campaign strategies for Meta platforms and manages Google Ads for property clients. Successfully optimises campaign structures to enhance lead generation and integrates strategy, creative direction, and technical tracking to improve overall performance.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Media Buyer
ClicksToConversions
Mumbai, Maharashtra
10.2023 - Current
- Managed end-to-end Meta (Facebook/Instagram) ad campaigns for UK-based coaching and events clients, including a leading events and coaching business, optimising substantial monthly ad spend to enhance client reach and engagement.
- Build multi-campaign Meta account structures (cold/warm/retargeting, CBO/ABO split) for lead-generation and in-person paid events across multiple UK cities, including Hull, Norwich, Newcastle, Glasgow, Derby, Solihull, and Chelmsford.
- Lead full-funnel diagnostics across client accounts, identifying conversion bottlenecks, broken UTM tracking, Meta Conversions API (CAPI) gaps, and mobile UX issues (e.g., below-the-fold CTAs), driving measurable improvements in lead quality and conversion rate.
- Diagnose account-level performance issues (e.g., local market exhaustion, insufficient urgency messaging) and prescribe corrective creative and targeting strategy.
- Developed and iterated ad copy and static creative in client house style, refining formats through structured testing to enhance CTR and lower cost-per-lead performance.
- Additionally manage Google Ads campaigns for SWS and Aspire property portfolios, overseeing search and display strategy, budget allocation, and performance optimization across both accounts.
- Conducted creative performance analysis using Motion Creative Analytics, ranking and grouping creatives by concept, identifying top performers and underfunded opportunities, and producing structured reports to inform budget reallocation and creative refresh cycles.
- Operate as creative director for freelance copywriters — auditing existing ad copy, briefing new creative angles, and ranking output to prioritize what goes into testing.
- Core tools: Meta Ads Manager, GoHighLevel, GA4, Microsoft Clarity, Google Tag Manager (GTM), Meta Conversions API (CAPI), Motion Creative Analytics.
Digital Marketing Specialist
TFG Vacations India Private Limited
Delhi
02.2021 - 03.2024
- Executed digital marketing campaigns across social and paid channels, enhancing lead generation and brand visibility.
- Collaborated on campaign messaging, targeting, and reporting, aligning strategies with marketing and sales objectives.
- Facilitated transition to performance-focused paid social strategy, influencing media buying approaches in subsequent roles.
Administrator
Common Service Centres
Srinagar, Jammu & Kashmir
01.2020 - 03.2021
- Managed day-to-day administrative operations and coordinated efficient citizen service delivery and documentation processes.
- Maintained accurate records and efficiently coordinated service requests, ensuring compliance with established government service protocols.
- Managed daily administrative tasks, including scheduling meetings and organising files, to support office efficiency.
- Administered physical and digital filing systems, keeping records well-organised and easily retrievable for team members.
- Managed client communications by answering phones and corresponding through email.
Station Manager
Amazon
Srinagar, Jammu & Kashmir
02.2019 - 01.2020
- Oversaw daily operations of Amazon delivery station, managing logistics and workflow to achieve on-time delivery targets.
- Coordinated staffing and quality control to enhance process efficiency within fast-paced operational environment.
- Managed organisational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands.
- Prepared reports for senior management on station performance, highlighting achievements and identifying challenges for action.
- Participated in strategic planning meetings with senior management to discuss future developments and improvements for the station.
Education
Bachelor of Business Administration (BBA) - Business Management, Marketing & Related Support Services
Manipal University Jaipur
Jaipur, RJ02-2023
Skills
- Meta Ads Manager
- Meta (Facebook/Instagram) Ads
- Google Ads
- LinkedIn Ads
- Campaign Strategy
- Audience Targeting
- CBO/ABO Structuring
- Full-Funnel Diagnostics
- Conversions API
- Lead Generation Funnels
- A/B Creative Testing
- Creative Performance Analysis
- GA4
- Tag Manager
- Microsoft Clarity
Certification
- Google Ads Video Certification, Skillshop, 2026-03-01, 2027-03-01, 177850417
- Google Ads Search Certification, Skillshop, 2026-05-01, 2027-05-01, 181250352
Custom
https://www.linkedin.com/in/wahid-mehraj-06459422b/
Timeline
Senior Media Buyer
ClicksToConversions
10.2023 - Current
Digital Marketing Specialist
TFG Vacations India Private Limited
02.2021 - 03.2024
Administrator
Common Service Centres
01.2020 - 03.2021
Station Manager
Amazon
02.2019 - 01.2020
Bachelor of Business Administration (BBA) - Business Management, Marketing & Related Support Services
Manipal University Jaipur