- Read articles and research papers: Reading business history, biographies, economics, and behavioral science Articles and research papers
- Outdoor: Running, yoga, swimming and cycling
- Travel and cultural exploration
Yash Chauhan
Lucknow
Summary
Business leader with over 10 years of experience in managing large-scale P&Ls and driving operational transformation in e-commerce and FMCG sectors. Expertise in building profitable product categories, implementing supply chain innovations, and cultivating high-performance teams. Currently overseeing Amazon S3P business for Jewelry & Watches GL, responsible for seller strategy, cost management improvement, fulfillment, and digital tools. Committed to fostering resilient teams focused on performance and people-first principles.
Overview
13
13
years of professional experience
1
1
Certification
Work History
IN Marketplace Lead (Jewelry and Watches)
Amazon
10.2025 - Current
- Leading Jewelry and Watches 1500+ Cr marketplace business for A.in
Category Head- Beauty
Amazon P3P- RK World Infocom
02.2023 - 10.2025
- Lead Amazon’s INR 2700 Cr+ Beauty business with P&L responsibility
- Curated AOP for CY’24 and CY’25 to grow at 27% YoY
- Delivered +300 bps YoY bottom-line improvement while expanding strategic brand partnerships across 1000+ beauty brands.
- Developed and scaled Contra COGS and CCC programs across multiple categories; improved booking by 700 bps and reduced CCC by 42 days.
- Mentored a 17-member cross-functional team across VMs, VAS, and operations; promoted high- ownership, analytical culture and delivering results.
- Implemented digital scorecards, AVN frameworks, and pricing automation to streamline retail operations.
- Managed revenue growth across key Beauty sub-cats with 1.25x topline and +500 bps margin improvement.
- Increased traffic% from 36.8% to 42.8% through AVNs, D2C onboarding, and competitive pricing programs.
- Designed and implemented 30-60-90 planning playbooks across 8 verticals generating ₹80 Cr incremental revenue.
Entrepreneur in Residence – Supply and Operations, Customer Success
Yojak
10.2021 - 06.2022
- Built a cost-effective and efficient supply chain for online business.
- Reduced returns to 30% from 69%.
- Modernized and digitized 2 first mile and 14 last-mile warehouses.
- Built the 'Customer Success' vertical for improving SLAs, customer retention, and loyalty.
- Developed products with the Tech Team on inventory management, customer support, and warehouse management.
- Designed SOPs and dashboards for operations, First and Last Mile warehouses, logistics and customer success, KPIs & KRAs, team building, vendor management, cost analysis, inventory & working capital management, and cash conversion cycle improvement.
- Built order approval system, aging process, advance shipping notifications, control for in-transit damages, packaging, and customer success.
- Modernized warehouse infrastructure, dock management, barcoding, floor management system, inward and outward movement, material handling, workforce management, cost analysis, and return management.
- Built in-house WMS and inventory management system.
- Set up customer success SOPs for NDR, RTOs, live order status, escalation management, repayments, and invoicing.
- Led product development of in-house WMS, inventory management, and order tracking systems.
Area Manager
PepsiCo India
05.2018 - 10.2021
- Led commercial operations for Central India region (UP, Bihar and Jharkhand), driving 1800 Cr revenue across E-comm and Modern Trade channels
- Managed a direct team of 8 Sales Lead, 27 Territory Sales Executives and 18 distributors, covering over 8,500 retail outlets across urban and semi-urban clusters
- Delivered 19% YoY volume growth through structured territory planning, beat realignment, and retail activations
- Launched new SKUs in the juice and hydration category, achieving 92% numeric distribution within 45 days
- Improved outlet productivity by 21% through frontline sales capability building and market discipline audits
- Collaborated with key MT chains to increase shelf share by 20% through merchandising and trade tie-ups
- Reduced stockouts by 38% through streamlined forecasting and replenishment
- Executed 14+ regional trade schemes, driving a 12% quarterly uplift in high-margin SKUs
- Awarded 'Best Area Execution – North Zone' (Q1 FY’20) for volume and visibility KPIs
Senior Engineer – Project Management
Jaypee Supercritical Thermal Power Plant (6X660 MW)
05.2013 - 04.2016
- Administered end-to-end project management operations including planning, resource management, and costing.
- Defined project scope and objectives, predicted resources, and prepared detailed schedules and work plans.
- Managed contracts with vendors and suppliers, ensuring on-time and quality delivery.
- Implemented standard project execution methods and risk management practices.
- Oversaw the development and modernization of warehouse and dock management systems, aligning with EPC delivery milestones.
- Built in-house systems for barcoding, floor flow management, and material tracking to control costs and reduce in-transit damages.
- Defined and executed advance shipping protocols, aging process, and replenishment alerts across project zones.
- Enabled a seamless interface between engineering, logistics, procurement, and finance for milestone-based cost visibility and tracking.
- Created visibility dashboards and documentation SOPs, improving internal audit ratings and reducing compliance risk.
Education
PGPM - Management
MDI Gurgaon
01.2018
B.Tech - Electrical & Electronics
SET
01.2013
Skills
- Marketplace management
- P&L oversight
- Strategic brand partnerships
- Revenue growth strategies
- Supply chain optimization
- Inventory management
- Team leadership
- Project management
- Performance metrics
- Vendor negotiation
- Market trend analysis
- Problem-solving
- Leadership
- Team building
- Project planning and coordination
- Deadline management
Certification
- six sigma (Green Belt) KPMG
- Amazon Certified Negotiations (Level-Highest)
- Amazon Certified Leader
Interests
Timeline
IN Marketplace Lead (Jewelry and Watches)
Amazon
10.2025 - Current
Category Head- Beauty
Amazon P3P- RK World Infocom
02.2023 - 10.2025
Entrepreneur in Residence – Supply and Operations, Customer Success
Yojak
10.2021 - 06.2022
Area Manager
PepsiCo India
05.2018 - 10.2021
Senior Engineer – Project Management
Jaypee Supercritical Thermal Power Plant (6X660 MW)
05.2013 - 04.2016
PGPM - Management
MDI Gurgaon
B.Tech - Electrical & Electronics
SET