YASH PAL SINGH
Faridabad
Summary
Seasoned Sales and Marketing Leader with 26+ years of proven success, including 23+ years in the Indian footwear industry. Expert in driving revenue growth, building nationwide distributor networks, launching brands, and leading high-performance sales teams. Skilled in strategy development, rural market penetration, and key account management. Recognized for consistent delivery of business growth, market expansion, and distribution excellence.
Overview
26
26
years of professional experience
Work History
National Head-Sales
Cult Sport Pvt. Ltd.
06.2024 - Current
- Led sales operations for the Footwear Division across India, managing a team of 19+ sales professionals.
- Built and managed a distribution network of 76+ distributors to expand brand presence.
- Achieved ₹34+ lakh monthly collections and 600+ carton dispatch through effective sales and supply management.
- Delivered 25–30% revenue growth within the first year through improved sales strategies and distributor expansion.
- Played a key role in launching the footwear brand in the Indian market, collaborating with the design and development team to create sports shoes based on market demand gaps.
- Successfully supported the product launch in August 2025 with market insights on pricing and positioning.
- Designed and implemented a balanced margin structure for distributors and retailers, ensuring competitive pricing while supporting sustainable business growth in the Indian market.
- Strengthened relationships with distributors, dealers, and retail partners to increase product penetration.
- Product category strategy
- Retail channel expansion
- Market share growth
Assistant Vice President – Sales
Monato Brands Pvt. Ltd. (Action Shoes Group)
01.2024 - 06.2024
General Manager – Sales
JQR Sports Pvt. Ltd.
02.2023 - 10.2023
General Manager – Sales
Action Milano Group
09.2021 - 01.2023
General Manager – Sales
SSIPL Retail Ltd.
08.2013 - 08.2021
- Launched the brand 'MMOJHA' nationally.
General Manager – Channel Sales
Liberty Shoes Ltd.
04.2013 - 07.2013
Asst. General Manager – Marketing
Lakhani Vardaan Group
08.2010 - 03.2013
Regional Sales Manager
API Associates Pvt. Ltd.
06.2003 - 08.2010
Sr. Sales Executive
Ilpea Paramount Ltd.
01.2000 - 06.2003
Education
MBA - Marketing
Newport University
CaliforniaBachelor of Arts - undefined
Maharshi Dayanand University
RohtakSkills
Strategic Sales Planning
Distribution Network Expansion
Team Leadership (19 Sales Professionals)
Rural Market Development
Brand Launch & Development
Credit Control & Collection
Dealer Relationship Management
Product & Market Intelligence
National Sales Strategy
Channel and Distribution Expansion
Dealer Network Development
Revenue Growth and Profitability
Team Leadership and performance management
Timeline
National Head-Sales
Cult Sport Pvt. Ltd.
06.2024 - Current
Assistant Vice President – Sales
Monato Brands Pvt. Ltd. (Action Shoes Group)
01.2024 - 06.2024
General Manager – Sales
JQR Sports Pvt. Ltd.
02.2023 - 10.2023
General Manager – Sales
Action Milano Group
09.2021 - 01.2023
General Manager – Sales
SSIPL Retail Ltd.
08.2013 - 08.2021
General Manager – Channel Sales
Liberty Shoes Ltd.
04.2013 - 07.2013
Asst. General Manager – Marketing
Lakhani Vardaan Group
08.2010 - 03.2013
Regional Sales Manager
API Associates Pvt. Ltd.
06.2003 - 08.2010
Sr. Sales Executive
Ilpea Paramount Ltd.
01.2000 - 06.2003
MBA - Marketing
Newport University
Bachelor of Arts - undefined
Maharshi Dayanand University