Yash Saroha
Assistant Marketing Manager
New Delhi
Summary
Growth marketing professional with 3+ years of work experience in different capacities; Growth Marketing, User Lifecycle Management, Retention and User Engagement
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Assistant Manager - CRM
Great Learning
Gurgaon
09.2023 - Current
- Handling international business for Data Science, Artificial Intelligence, and Tech programs in Latin America and ROW markets
- Expanding engagement funnels by creating automated journeys for different programs which resulted in an increased revenue of 8%
- Creating engagement plans for programs using emails, whatsapp, sms, on-site notifs, etc. which contributes to more than 35% of the overall monthly revenue
- Developed and executed cross-sell and referral strategies that successfully drove qualified results, resulting in a 7% increase in the monthly revenue
- Collaborated with design, product, content, and brand team to drive user engagement and retention
- Targeting existing funnels for engagement and revenue purposes, setting up action based campaigns for the active user base which improved their final conversion by 2.5%
Assistant Manager - Growth & Retention
BYJU'S Exam Prep
Noida
05.2022 - 09.2023
- Took complete ownership of MTS segment (7 categories), leading the engagement, retention, lead generation funnels
- Initiated strategic journeys for lead generation, retention, and engagement, resulting in 12% improvement in retention, revenue generation of 80+ lacs, improving overall user engagement metrics
- Performed in-depth data analysis using clevertap to gain actionable insights for creating more targeted and effective campaigns
- Building user intent from onboarding to final conversion using different engagement channels
- Collaborated with the product team to create features like lead generation forms, promotional widgets, etc. resulted in 5% improvement in lead generation
Education
MBA - Marketing & Finance
Delhi School of Management, DTU
New Delhi 08.2020 - 05.2022
BBA - General
Bharati Vidyapeeth Deemed University
New Delhi 07.2016 - 08.2019
Skills
- A/B Testing
- CleverTap
- WebEngage
- Growth Strategies
- Multi-channel Campaign Management
- Marketing Analytics
- Mobile Marketing
- User Engagement & Retention
- Email Marketing
- Marketing Automation
Awards & Achievements
Great Learning
- Received Rookie Rockstar Award for performing well and contributing significantly to the team
Byju's Exam Prep
- Received Extra Mile Award for bringing in new ideas, resulting in optimization of some crucial funnels
- Star Performer Award for outstanding performance and significant contributions at the category level
Timeline
Assistant Manager - CRM
Great Learning
09.2023 - Current
Assistant Manager - Growth & Retention
BYJU'S Exam Prep
05.2022 - 09.2023
MBA - Marketing & Finance
Delhi School of Management, DTU
08.2020 - 05.2022
BBA - General
Bharati Vidyapeeth Deemed University
07.2016 - 08.2019
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