Yashasvini Raina
Summary
Experienced Marketing Cloud Developer Support Specialist with 4 years of expertise and a strong background in backend Java development. Seeking to leverage proficiency in Salesforce Marketing Cloud and Java to contribute effectively to dynamic projects. Dedicated to delivering technical excellence and client satisfaction through optimized campaigns and innovative solutions.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Marketing Cloud Dev Support
Salesforce
Hyderabad
10.2021 - Current
- Technical Expertise:
- End-to-end implementation of Marketing Cloud solutions for global customers
- Proficient in identifying efficiency and problem areas within Marketing Cloud projects
- Skilled in troubleshooting and resolving Marketing Cloud project issues
- Interaction Studio:
- Extensive experience in creating campaigns across Web, Email, and Mobile channels using Interaction Studio
- In-depth knowledge of Einstein Recipe, Real-time Personalization, Server-side JavaScript, Unified Customer Profile, Sitemapping, Evergage Launcher, and Template Creation
- Marketing Cloud Modules:
- Proficient in best practices and utilization of Email Studio, Mobile Studio, Web Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
- Email Deliverability:
- Expertise in Email Deliverability, including SAP/PD setup, Additional Dedicated IPs, and SSL configurations for both core and enterprise 2.0 accounts
- Assisted clients in resolving Deliverability issues such as email bouncing and SPAM placement
- Data Management:
- Architecting Marketing Cloud Data Model for optimal data handling
- Expertise in creating and managing Data Extensions and Lists
- Familiarity with Data Designer, Data Sources, and Import/Export of Campaign Send and Tracking data
- Administration and Documentation:
- Developed and documented administration procedures and system configurations
- Demonstrated excellence in problem-solving, written and interpersonal communication, and documentation skills
- Content Creation:
- Proficient in configuring Email templates within Content Builder for effective email campaigns.
Software Engineer
TATA Consultancy Services
01.2021 - 10.2021
- Played a pivotal role as a developer and production database handler for support operations
- Expertly managed production support for the email campaign team, overseeing daily broadcasts of extensive data
- Proficiently created and managed campaigns for client data broadcasts, swiftly addressing any arising issues
- Maintained and updated existing campaigns by performing data modifications within the production database
- Developed HTML templates tailored for client utilization in email campaigns
- Skillfully formulated SQL queries for stored procedures, contributing to seamless data operations
- Produced Java class files for the execution of batch files and effectively debugged Java codes for implementing new logic.
Assistant Software Engineer
TATA CONSULTANCY SERVICES, A TATA Group Company, ICICI PrudentialLocation
Mumbai
07.2019 - 10.2021
- Functioned as a Full Stack Developer, managing both front-end and back-end aspects of the ICICI Web Application.
- Successfully designed and implemented solutions for DigiDrive, showcasing a strong grasp of software engineering best practices.
- Led the complete software development life cycle, encompassing analysis, design, development, and testing.
- Demonstrated expertise in software engineering practices, including unit testing and the reusability of existing code.
- Proficiently wrote and implemented code, enhancing UI features using technologies such as JS and HTML.
- Actively participated in requirement gathering from clients and business analysts, ensuring alignment with project goals.
- Collaborated closely with the production operations team to coordinate seamless releases.
- Crafted and executed unit test cases, actively engaged with senior team members and clients during UAT and pre-production phases.
- Managed database changes by proficiently executing queries and took charge of deploying the latest WAR on the UAT server.
Education
B.Tech - IT
Kalinga Institute of Industrial Technology
05.2015 - 05.2019
Std. X -
St. Joseph’s School
05.2012 - 03.2013
XII -
Naval's International School
02.2014 - 05.2015
Certification
∙ Interaction Studio Accredited Professional ∙ Certified Marketing Cloud Administrator
Additional Information
- AWARDS & ACHIEVEMENTS ∙ , Cleared TCS Internal Digital Exam 2019-20 - TCS ∙ On The Spot Awards/ Star Team Awards - TCS ∙ -1st Runner-up at Mozilla hackathon 2018 Built a webpage for teaching basics of Internet through fun games for middle school kids.
Timeline
Marketing Cloud Dev Support
Salesforce
10.2021 - Current
Software Engineer
TATA Consultancy Services
01.2021 - 10.2021
Assistant Software Engineer
TATA CONSULTANCY SERVICES, A TATA Group Company, ICICI PrudentialLocation
07.2019 - 10.2021
B.Tech - IT
Kalinga Institute of Industrial Technology
05.2015 - 05.2019
XII -
Naval's International School
02.2014 - 05.2015
Std. X -
St. Joseph’s School
05.2012 - 03.2013