Yashika Gandhi
Summary
Innovative digital marketer with 3 years of experience in marketing, email campaigns, and customer engagement. Skilled in leveraging Salesforce and omnichannel strategies to create compelling content and optimize digital marketing initiatives that enhance customer engagement and drive brand growth.
Overview
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Assistant Sales Manager
elan group
Gurugram
08.2025 - 02.2026
- Leading a team towards achieving targets.
- Fostered customer-first mindset to build rapport and trust with clients.
- Ability to engage with premium clientele and build long-term relationships
- Experience in delivering high-end client experiences
- Maintained relationships with key clients to ensure satisfaction and retention.
- Managed daily sales reports and analyzed data to inform strategic planning and decision-making.
- Communicated effectively and delivered presentations in diverse professional settings to enhance client understanding.
Marketing Assistant Manager
Guess INC
Toronto
04.2024 - 01.2025
- Developed and executed a comprehensive social media strategy for Guess apparel, resulting in a 25% increase in sales across platforms and generating over 3 million impressions during key campaign launches.
- Formulated and executed content strategies that supported a 6-figure sales target, enhancing brand visibility and driving conversions.
- Worked alongside the marketing team to develop and implement promotional content for in-store displays and social media channels, which contributed to a 55% boost in foot traffic and a 50% increase in sales during the promotional period.
- Determined and result-oriented digital marketer with a knack for the unconventional and a strong background in marketing, email campaigns, and customer engagement.
- With 3 years of professional experience with Salesforce and a robust understanding of omnichannel marketing, I specialize in creating engaging content and optimizing digital marketing campaigns to drive customer engagement and brand growth.
- Passionate about integrating and developing strong strategies and content.
Sales Team Lead
Reebok
Toronto
08.2022 - 04.2024
- Conceptualized and launched 10+ digital marketing campaigns for Reebok footwear, incorporating SEO strategies and promotional offers that boosted online sales by 20% within the first quarter.
- Analyzed sales and customer feedback data, resulting in a massive increase in marketing campaign effectiveness and a 15% rise in customer engagement within 6 months.
- Managed campaigns across multiple platforms, enhancing customer engagement and expanding reach to new customer segments.
- Led and oversaw the production of Internal and external marketing materials that adhered to Reebok's global brand standards, leading to a 30% increase in customer retention rates over a six-month period.
- Crafted and managed a content calendar for Reebok Canada that led to the publication of 120 original articles, boosting website traffic by 30% within a year.
- Coached and mentored sales representatives on best practices and product knowledge, improving customer interactions.
- Reported team performance trends and identified challenges to upper management for strategic decision-making.
Executive Assistant
360 Degree Cloud Technology
Delhi
02.2022 - 08.2022
- Created and managed communications for the company's Chief Operating Officer while coordinating with the marketing team on content development.
- Created content strategies that increased email open rates by 18% and reduced bounce rates to 0.2%.
- Analyzed campaign reports and optimized performance on Marketing Cloud.
- Developed marketing campaigns supporting promotional content, achieving high engagement rates.
Salesforce Marketing Intern
Salesforce
02.2021 - 02.2022
- Completed Salesforce Admin Training, covering SAAS, PAAS, and omni-channel content strategy for increased engagement.
- Managed SMS campaigns with 360 SMS App, implementing lead routing processes to optimize customer engagement.
- Worked on strategies to boost email open rates and clicks through targeted content.
- Applied omni-channel content strategies to enhance engagement across multiple platforms.
- Gained hands-on experience with Marketo and Exact Target tools, facilitating on-premises third-party integration.
- Supported the Assistant Manager with a focus on marketing automation and campaign management.
Education
Global Business Management - Marketing
Humber College
Canada 08.2022 - 08.2024
Bachelor of Commerce - Marketing Management
University of Delhi
India 01.2018 - 01.2021
Skills
- Sales Pitch Development
- Sales Presentation Development
- Sales Copy Development
- Sales Documentation
- Sales Forecasting
- Sales forecasting
- Customer Relationship Management
- Market Analysis
- Strategic Planning
- Team leadership
- Team management
Timeline
Assistant Sales Manager
elan group
08.2025 - 02.2026
Marketing Assistant Manager
Guess INC
04.2024 - 01.2025
Global Business Management - Marketing
Humber College
08.2022 - 08.2024
Sales Team Lead
Reebok
08.2022 - 04.2024
Executive Assistant
360 Degree Cloud Technology
02.2022 - 08.2022
Salesforce Marketing Intern
Salesforce
02.2021 - 02.2022
Bachelor of Commerce - Marketing Management
University of Delhi
01.2018 - 01.2021