Yashodhan Naiksatam
Mumbai
Summary
As a seasoned Digital Media Sales professional, I bring a wealth of experience spanning 15 years with industry-leading, digital-first brands including Infoedge India Limited, Rediff.com, Quikr.com, carandbike.com (A Mahindra Group Company), and Delente Technologies. My career has been a front-row seat to the explosive growth of the digital landscape, witnessing an increase from a mere 1.97 million to a staggering 658 million users. With this evolution, I've adeptly navigated the shifting marketing KPIs to consistently deliver on client objectives. My expertise encompasses a broad spectrum of digital sales components such as Branded Display, Branded Content, Performance, Programmatic, and Video. I've also made strides in specialized marketplaces catering to Homes, Jobs, Real Estate, Cars, Appliances, and Services. Leveraging cutting-edge Audience Targeting Platforms like Lotame, I've successfully built and scaled a leading autotech platform. My diverse skill set and dynamic approach to digital media sales have been pivotal in driving success and achieving results.
Overview
14
14
years of professional experience
Work History
Business Head | West & South
Delente Technology
Mumbai
04.2023 - Current
- Spearheaded P&L management for Delente Technologies' suite of products, including carbike360.com, cmv360.com, comparos.in, Flipit Money, and Blink News
- Assembled and led a high-performance team to drive revenue generation across digital platforms
- Forged and cultivated lucrative agency partnerships with industry giants such as Publicis, IPG, GroupM, OMD, and key Tier 2 agencies
- Built a revenue stream of 75 crores in the year 2023-24
- Ensure we get a bigger pie of the marketing budget amongst the campaigns being planned in Auto, Consumer durables & BFSI.
National Sales Head
carandbike.com (A Mahindra Group Company)
Mumbai
09.2021 - 03.2023
- Spearheaded the establishment of the revenue function, achieving 75% OEM engagement on a month-over-month basis
- Lead a team of experts in expanding the client base and fostering business growth
- Instrumental in negotiating agency deals and shortening credit cycles
- Developed high-value strategic propositions in collaboration with OEMs and media agencies
- Integral member of the strategy team that launched the e-commerce enabled platform, CNB 2.0.
Senior Manager
Quikr.com
Mumbai
03.2018 - 08.2021
- Spearheaded the development of Brand Stores on Quikr, enhancing visibility for top consumer durable brands
- Successfully launched the New Car vertical on Quikr, securing partnerships with leading OEMs via strategic media agency collaborations
- Fostered a robust team infrastructure across West & South regions, driving operational excellence
- Achieved a remarkable 55% year-over-year growth in the Media Sales Business, demonstrating strong leadership and market acumen.
Senior Manager
Rediff.com
Mumbai
03.2016 - 02.2018
- Spearheaded Media Sales across diverse sectors including Education, Travel/Tourism, BFSI, FMCG, and Automobiles, driving brand growth and performance through strategic content initiatives.
Business Manager
Infoedge India Limited
Mumbai
09.2010 - 02.2016
- Spearheaded New Media Business operations across leading online platforms including Naukri.com, Jeevansathi.com, 99acres.com, and Shiksha.com.
Education
PGDBM (Marketing) -
IIPM, Mumbai
03.2010
BMS (Marketing) -
Bhavans College (Mumbai University)
03.2006
HSC -
Bhavans College (Maharashtra State Board)
03.2003
SSC -
St. Francis D'Assisi High School (Maharashtra State Board)
Skills
- Digital Media Sales
- Performance Sales
- Digital branding
- Customer orientation
- Team Building
- Leadership
- Business Intelligence
- Sales & Marketing
- Negotiation
Languages
- English
- Marathi
- Hindi
References
On Request
Timeline
Business Head | West & South
Delente Technology
04.2023 - Current
National Sales Head
carandbike.com (A Mahindra Group Company)
09.2021 - 03.2023
Senior Manager
Quikr.com
03.2018 - 08.2021
Senior Manager
Rediff.com
03.2016 - 02.2018
Business Manager
Infoedge India Limited
09.2010 - 02.2016
PGDBM (Marketing) -
IIPM, Mumbai
BMS (Marketing) -
Bhavans College (Mumbai University)
HSC -
Bhavans College (Maharashtra State Board)
SSC -
St. Francis D'Assisi High School (Maharashtra State Board)
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