Open To Work
Yashodhara Dhanwatay
Worli,MH
Summary
Diligent professional experience in maintaining seamless business operations. Smoothly administer budgets, train staff and monitor procedures to maximize efficiency and balance objectives with operational requirements. Exceptional skills in inventory management, loss prevention, and vendor negotiation.
Overview
20
20
years of professional experience
Work History
Head of Client Services
Terence Lewis Contemporary Dance Company
Mumbai
11.2016 - 12.2017
- Coordinated client servicing with in-house team to enhance service delivery
- Coordinating with our Artist Management Agency & other Operations
- Ensuring smooth functioning internally
- Coordinated logistics for company and in-house shows and events to ensure successful execution.
- Administration & Logistics: Company Marketing and PR
Key Accounts Manager
The Valley Group (UK) –India
Mumbai
03.2013 - 08.2013
- Engaged with clients daily to strengthen relationships.
- Developed contacts across various categories and brands, some of which are in the process of converting to potential business leads and revenue.
- Served clients by writing design briefs, creating pitch presentations, interacting and visiting clients to maintain relationships, sending case studies, conducting basic retail research, and assisting directors in closing deals.
- Conducted market research to identify trends and opportunities in the retail sector.
Client Servicing Marketing (Direct Report to the CEO)
Epigram Advertising (Film Marketing)
Mumbai
04.2009 - 08.2009
- Developed media plans for in-film branding activities, aligning films with artists and endorsed brands to enhance visibility.
- Created and executed diverse marketing collaterals—brochures, banners, posters, flex audio inlays, standees, and in-theater/mall branding—while coordinating photo shoots with film artists.
- Media planning, budgeting and communications (print and web), Development of marketing collateral and creative, Vendor management and fulfilment (production) of all marketing creative.
- Executed Internet marketing strategies and partnered with the web team to design film websites.
- Coordinated and supervised activities for various film projects, ensuring timely execution and alignment with marketing strategies.
Marketing & Relationship Manager (Direct Report to the Chairman, V.P – Projects & infrastructure)
D. Y. Patil Group & Sharad Pawar International School
Mumbai
03.2006 - 02.2009
- Market development (National and International), Media planning, budgeting and communications (print and web), Development of marketing collateral and creative, Planning and execution of seminars, exhibitions, press conferences and events, Vendor management and fulfilment (production) of all marketing creative.
- Developed media plans for pan-India advertisements across 30+ Tier I and Tier II cities; assessed target audience and circulation of regional and national print media to effectively target affluent segments (High Net-Worth Individuals).
- Conducted more than 15 information and awareness seminars (based on advertisement response) pan-India, resulting in more than 70 admissions (lead conversion of 35%) and revenue generation of Rs. 4.5 Crore + ($1.1 Million); co-ordinated with the senior leadership team for delivery at these seminars. (FY 2007-2008)
- Conducted information seminars in South Korea, achieving 55 admissions and generating Rs. 33 Lakh ($ 78,500); coordinated with local recruiters to ensure targeted turnout and successful marketing fulfilment.
- Conceptualized and launched the school’s 50+ page website (http://www.internationalschool.in/school) with responsibilities ranging from website architecture (brand architecture) development, selection and supervision of vendors for website design and technical, and content and creative development.
- Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, CDs and seminar and exhibition banners; supervised the marketing fulfilment (production) activities for the school and the group.
- Conceptualized and led the creative development of high-impact audio-visuals (storyboarding, production and voice over); edited the content in-house at the editing studio – TransFX.
- Selected and managed ad agencies and vendors for creative development in print and web.
Client Services Manager
Retailscape Ltd.
Mumbai
03.2005 - 03.2006
- Full responsibility for assessing, developing and implementing the in-store marketing and merchandizing strategies of assigned accounts (Hindustan Lever Ltd. - HLL, Lakme Ltd.), increasing revenues from existing accounts.
- Analyzed retail categories for clients (HLL, Lakme) using client briefings, brand manuals, and category priorities to inform merchandising strategies.
- Developed channel-specific merchandising strategies tailored to client needs.
- Led surveys of 250+ retail outlets across Bombay, collating dealer and consumer feedback while establishing efficient data entry and collation processes.
- Led a team of 20 merchandizers for a pan-India merchandising audit in more than 55 cities to assess the 'supervalue store' adaptability in normal grocery outlets, developed a detailed 5-page checklist for evaluation of merchandizing efforts; the audit resulted in identification of newer, effective in-store design formats for sales promotion. (For Hindustan Lever Ltd., Oct. 2005 – Mar. 2006)
- Assisted in the creative development of high-impact Merchandising Materials & Collaterals: POS, Display stands, Shop-in-shops counters, Salons and signage.
- Www.Retailscape.net
Associate Creative Head
Balaji Telefilms Ltd.
Mumbai
03.2004 - 03.2005
- Finalized content and supervised production of tele-serial 'Kahin Kissi Roz'; liaised with artistes, assisted in casting, coordinated with TV channel, managed budgeting and cost control.
- Www.Balajitelefilms.com
- Led creative brainstorming sessions for diverse television and film projects.
- Collaborated with directors and writers to refine narrative concepts.
- Developed visual style guides to maintain brand consistency across productions.
Assistant Director
Mukta Arts Ltd.
Mumbai
02.2004 - 03.2004
- Assisted the costume and production departments to ensure availability of film costumes.
- Www.muktarts.com
Assistant Director (Costumes)
Trimurti Films Pvt. Ltd.
Mumbai
03.2003 - 02.2004
- Leading a team of 4 costume personnel to ensure availability of desired film costumes, assisting in costume selection and procurement and co-ordination with the dress department.
- Www.Trimurtifilms.com
- Coordinated project schedules and timelines for film productions.
- Managed communication between departments to ensure smooth operations.
- Supervised team members during pre-production and filming phases.
Sr. Executive Communications & Content (Direct report to the CEO)
Western Outdoor Media Technologies (WOMTL) Ltd.
Mumbai
12.2000 - 01.2002
- Project management, supervision of the content creation dept., new business Development and event management.
- (Acquired by UTV Software Communications Ltd
- Www.utvnet.com)
- Conceived and implemented a premier event featuring singer Pankaj Udhas, securing over Rs. 20 Lakh in sponsorships from leading corporates.
- Generated Rs. 30 Lakh in revenue through acquisition of new clients (Shop24Seven, Sagarika Music) and expansion of business with existing clients.
- Established procedures for executing creative projects in editing, sound recording, and computer graphics.
Client Services Executive
Silverline Advertising Ltd.
Nagpur
02.1998 - 11.2000
Business Manager
L. G. Mass Communications Ltd.
Nagpur
08.1997 - 01.1998
Department Head/Senior Faculty - Textile Designing
Saubhagya Academy of Creative Careers
Nagpur
05.1996 - 07.1997
Education
Post Graduate Diploma - Advertising and Communication
EMDI, INSTITUTE OF MEDIA AND COMMUNICATION
Mumbai, India12-2012
Post Graduate Diploma - Business Management
XAVIER INSTITUTE OF MANAGEMENT
Mumbai, India08-2001
Post Graduate Diploma - Public Relations
RAJENDRA PRASAD INSTITUTE OF COMMUNICATIONS & MGMT. STUDIES
Nagpur, India04-2000
Diploma - Computing
ATLANTA COMPUTER INSTITUTE
Nagpur, India01-2000
Bachelor of Arts (B.A) -
Dhanwatay NATIONAL COLLEGE, NAGPUR UNIVERSITY
Nagpur, India03-1999
Diploma - Textile Designing
SOUTH DELHI POLYTECHNIC FOR WOMEN
Delhi, India08-1995
Skills
- MS PowerPoint, MS Word, MS Excel
- Client management
- Project management
- Event coordination
- Graphic design software - CANVA Pro (learning stages)
Personal Information
Date of Birth: 26 February 1976
Languages
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Marathi
Native
Native
Bengali
Beginner (A1)
A1
Gujrati
Elementary (A2)
A2
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteSalary Range
₹62000/yr - ₹200000/yrTimeline
Head of Client Services
Terence Lewis Contemporary Dance Company
11.2016 - 12.2017
Key Accounts Manager
The Valley Group (UK) –India
03.2013 - 08.2013
Client Servicing Marketing (Direct Report to the CEO)
Epigram Advertising (Film Marketing)
04.2009 - 08.2009
Marketing & Relationship Manager (Direct Report to the Chairman, V.P – Projects & infrastructure)
D. Y. Patil Group & Sharad Pawar International School
03.2006 - 02.2009
Client Services Manager
Retailscape Ltd.
03.2005 - 03.2006
Associate Creative Head
Balaji Telefilms Ltd.
03.2004 - 03.2005
Assistant Director
Mukta Arts Ltd.
02.2004 - 03.2004
Assistant Director (Costumes)
Trimurti Films Pvt. Ltd.
03.2003 - 02.2004
Sr. Executive Communications & Content (Direct report to the CEO)
Western Outdoor Media Technologies (WOMTL) Ltd.
12.2000 - 01.2002
Client Services Executive
Silverline Advertising Ltd.
02.1998 - 11.2000
Business Manager
L. G. Mass Communications Ltd.
08.1997 - 01.1998
Department Head/Senior Faculty - Textile Designing
Saubhagya Academy of Creative Careers
05.1996 - 07.1997
Post Graduate Diploma - Advertising and Communication
EMDI, INSTITUTE OF MEDIA AND COMMUNICATION
Post Graduate Diploma - Business Management
XAVIER INSTITUTE OF MANAGEMENT
Post Graduate Diploma - Public Relations
RAJENDRA PRASAD INSTITUTE OF COMMUNICATIONS & MGMT. STUDIES
Diploma - Computing
ATLANTA COMPUTER INSTITUTE
Bachelor of Arts (B.A) -
Dhanwatay NATIONAL COLLEGE, NAGPUR UNIVERSITY
Diploma - Textile Designing
SOUTH DELHI POLYTECHNIC FOR WOMEN