Summary
Overview
Work History
Education
Skills
Certification
Languages
Interests
Accomplishments
Timeline
Yasmin Ambari

Yasmin Ambari

Public Relations & Corporate Communications
Bengaluru
"Execution eats strategy for breakfast"
A spin on Peter Drucker's quote

Summary

Hey there! I'm Yasmin, an enthusiastic communicator who finds joy in infusing strategy into everything I do. Whether it's crafting compelling narratives or steering impactful communication strategies, I'm all about executing ideas with precision and making connections that matter. With a background in corporate communication and PR, I currently work with one of India's largest healthcare chains, Manipal Health Enterprises and I've also had the pleasure of working with notable brands like Unacademy and Tata Elxsi, where I honed my skills in media relations, crisis communication, and strategic brand positioning. Let's strategize, connect, and create together!

Overview

6
6
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Deputy Manager - PR & Corporate Communications

Manipal Health Enterprises Pvt Ltd
Bengaluru
05.2022 - Current
  • Foster robust relationships with editors and senior reporters through professional networking.
  • Ensure consistent communication and maintenance of brand identity and values across global and Tier 1 & Tier 2 markets.
  • Lead strategic positioning by aligning needs and priorities of various stakeholders.
  • Develop and implement targeted PR campaigns to enhance organizational visibility and support marketing initiatives.
  • Successfully managed high-profile projects, including recent acquisition announcement of AMRI hospital chain in 2024 in Kolkata and Bhubaneswar.
  • Oversee PR activities for multiple units, including those in Mangalore, Goa, Vijayawada, and Kolkata, effectively increasing regional media coverage

Account Executive - Public Relations

Adfactors PR
Bengaluru
08.2020 - 05.2022
  • Enhanced PR presence for notable clients such as Unacademy and Tata Elxsi across online and print media.
  • Coordinated media interviews, facilitated press conferences, monitored media coverage, and produced detailed reports to analyze impact of PR efforts.
  • Supported clients with writing, researching, and preparing PR materials to maintain consistent brand message.

PR & Corporate Communications Intern

NALCO
Bhubaneswar
05.2019 - 06.2019
  • Drafted press releases and exclusive stories, contributing to brand visibility.
  • Assisted the PR head with tasks such as news tracking, internal communication drafts, and media monitoring.
  • Gained hands-on experience in internal and external communication tools, crisis communication, media relations, media tracking, and feature story writing.

Editorial Intern

The Hindu
Bengaluru
12.2018 - 01.2019
  • Coordinated with editors and graphic designers to plan and design page layouts.
  • Collaborated with writers to assist in story development and research.
  • Edited and fact-checked over 25 stories, ensuring accuracy and reliability of sources.

Education

Master of Arts - Media & Communications

Manipal Academy of Higher Education, Manipal, Karnataka
06.2018 - 05.2020
  • Batch topper with 8.68 CGPA
  • Specialisation in communication management

Bachelors of Commerce Management Hons -

Utkal University, Bhubaneswar, Odisha
04.2015 - 05.2018
  • State topper with 71.5% grade

Senior Secondary Education -

DAV Public School, Chandrashekharpur, Bhubaneswar, Odisha
03.2013 - 05.2015
  • Secured 91% in 12th - commerce

Skills

Strategic Communication

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Certification

Reuters Introduction to Digital Journalism

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Interests

Traveling

Reading

Fitness

Accomplishments

  • Led Manipal Hospitals to multiple accolades, including the prestigious Best Healthcare Brands 2024 award by ET Edge.
  • Engaged with the World Economic Forum as part of the C4IR initiative, educating communities at the grassroots level on healthcare, notably in states such as Andhra Pradesh.

Timeline

Deputy Manager - PR & Corporate Communications - Manipal Health Enterprises Pvt Ltd
05.2022 - Current
Reuters Introduction to Digital Journalism
03-2022
Account Executive - Public Relations - Adfactors PR
08.2020 - 05.2022
PR & Corporate Communications Intern - NALCO
05.2019 - 06.2019
Editorial Intern - The Hindu
12.2018 - 01.2019
Manipal Academy of Higher Education - Master of Arts, Media & Communications
06.2018 - 05.2020
Utkal University - Bachelors of Commerce Management Hons,
04.2015 - 05.2018
DAV Public School, Chandrashekharpur - Senior Secondary Education,
03.2013 - 05.2015
Yasmin AmbariPublic Relations & Corporate Communications