Yasmin Ambari
Public Relations & Corporate Communications
Bengaluru
"Execution eats strategy for breakfast"
A spin on Peter Drucker's quote
Summary
Hey there! I'm Yasmin, an enthusiastic communicator who finds joy in infusing strategy into everything I do. Whether it's crafting compelling narratives or steering impactful communication strategies, I'm all about executing ideas with precision and making connections that matter. With a background in corporate communication and PR, I currently work with one of India's largest healthcare chains, Manipal Health Enterprises and I've also had the pleasure of working with notable brands like Unacademy and Tata Elxsi, where I honed my skills in media relations, crisis communication, and strategic brand positioning. Let's strategize, connect, and create together!
Overview
6
6
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Deputy Manager - PR & Corporate Communications
Manipal Health Enterprises Pvt Ltd
Bengaluru
05.2022 - Current
- Foster robust relationships with editors and senior reporters through professional networking.
- Ensure consistent communication and maintenance of brand identity and values across global and Tier 1 & Tier 2 markets.
- Lead strategic positioning by aligning needs and priorities of various stakeholders.
- Develop and implement targeted PR campaigns to enhance organizational visibility and support marketing initiatives.
- Successfully managed high-profile projects, including recent acquisition announcement of AMRI hospital chain in 2024 in Kolkata and Bhubaneswar.
- Oversee PR activities for multiple units, including those in Mangalore, Goa, Vijayawada, and Kolkata, effectively increasing regional media coverage
Account Executive - Public Relations
Adfactors PR
Bengaluru
08.2020 - 05.2022
- Enhanced PR presence for notable clients such as Unacademy and Tata Elxsi across online and print media.
- Coordinated media interviews, facilitated press conferences, monitored media coverage, and produced detailed reports to analyze impact of PR efforts.
- Supported clients with writing, researching, and preparing PR materials to maintain consistent brand message.
PR & Corporate Communications Intern
NALCO
Bhubaneswar
05.2019 - 06.2019
- Drafted press releases and exclusive stories, contributing to brand visibility.
- Assisted the PR head with tasks such as news tracking, internal communication drafts, and media monitoring.
- Gained hands-on experience in internal and external communication tools, crisis communication, media relations, media tracking, and feature story writing.
Editorial Intern
The Hindu
Bengaluru
12.2018 - 01.2019
- Coordinated with editors and graphic designers to plan and design page layouts.
- Collaborated with writers to assist in story development and research.
- Edited and fact-checked over 25 stories, ensuring accuracy and reliability of sources.
Education
Master of Arts - Media & Communications
06.2018 - 05.2020
- Batch topper with 8.68 CGPA
- Specialisation in communication management
Bachelors of Commerce Management Hons -
04.2015 - 05.2018
- State topper with 71.5% grade
Senior Secondary Education -
03.2013 - 05.2015
- Secured 91% in 12th - commerce
Skills
Strategic Communication
Media relations
Writing and editing
Public Relations
Event Management
Certification
Reuters Introduction to Digital Journalism
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Traveling
Reading
Fitness
Accomplishments
- Led Manipal Hospitals to multiple accolades, including the prestigious Best Healthcare Brands 2024 award by ET Edge.
- Engaged with the World Economic Forum as part of the C4IR initiative, educating communities at the grassroots level on healthcare, notably in states such as Andhra Pradesh.
Timeline
Deputy Manager - PR & Corporate Communications - Manipal Health Enterprises Pvt Ltd
05.2022 - Current
Reuters Introduction to Digital Journalism
03-2022
Account Executive - Public Relations - Adfactors PR
08.2020 - 05.2022
PR & Corporate Communications Intern - NALCO
05.2019 - 06.2019
Editorial Intern - The Hindu
12.2018 - 01.2019
Manipal Academy of Higher Education - Master of Arts, Media & Communications
06.2018 - 05.2020
Utkal University - Bachelors of Commerce Management Hons,
04.2015 - 05.2018
DAV Public School, Chandrashekharpur - Senior Secondary Education,
03.2013 - 05.2015