Yogitha J
Bengaluru
Summary
Strategic Public Relations & Corporate Communications professional with 5+ years of experience in building PR functions from scratch, driving national media campaigns, and crafting powerful narratives that elevate brand presence.
Proven expertise in media relations, thought leadership, content development, and award-winning campaigns across sectors.
Trusted advisor to leadership teams, with a track record of driving 35–40+ monthly media coverages and managing high-impact reputational strategies.
Overview
6
6
years of professional experience
Work History
Senior Manager- PR & Corporate Communications
WorkIndia
Bangalore
10.2022 - Current
- Built the PR department ground-up, leading to a 225% increase in brand visibility across key markets in one year.
- Drove 35–40 monthly media coverages across CNBC TV, Economic Times, TOI, Mint, YourStory, PTI, and others.
- Secured over ₹3.3 Cr in PR value through consistent and targeted media outreach.
- Spearheaded award campaigns, winning/shortlisting 6+ accolades including: CTO of the Year, CMO 40 Under 40, CX Excellence, and MarTech Awards.
- Managed all PR efforts as sole liaison between WorkIndia and external PR agency.
- Ghostwrote leadership thought pieces and op-eds, and managed CEO’s LinkedIn communications.
- Led crisis management by mitigating misinformation, coordinating swift corrections, and redirecting media focus.
Public Relations Manager
MediBuddy
Bangalore
11.2020 - 09.2022
- Led high-impact PR campaigns including the onboarding of Amitabh Bachchan as brand ambassador, increasing coverage by 48%.
- Delivered over 195 media coverages and the highest-ever PR value of ₹11 Cr during tenure.
- Collaborated with marketing and leadership to align PR efforts with business campaigns and announcements.
- Drove company and leadership recognition through strategic award submissions (e.g., Economic Times HealthTech, Asia Pacific HRM Awards).
- Authored press releases, speeches, and communication toolkits used across national and regional media.
Public Relations Specialist
MediBuddy
Bangalore
11.2019 - 10.2020
- Executed comprehensive PR strategies to elevate brand trust and external communication quality.
- Produced thought leadership videos and content for senior management.
- Played a pivotal role in the company’s brand overhaul that significantly boosted awareness and corporate inquiries.
PR and Creative Writer
DocsApp
Bangalore
04.2019 - 10.2019
- Developed social and press content leading to a 10% boost in CTR for campaigns and 14% rise in CTA through email/push messaging.
- Created media kits and press materials supporting digital outreach and storytelling.
Education
MBA - Public Relations
Symbiosis International University
Bangalore 03.2019
BBA - Marketing
GGDSD College
Chandigarh03.2017
Skills
- Media relations
- Strategic management
- Data Journalism
- Press conferences and events
- Corporate Communications
- Crisis management
- Brand Management
- Communication Planning
- Strategic communication
- Award submissions
Accomplishments
- Received the 'Extra Mile Award' at DocsApp in January 2020
- Awarded the “Best Batsman Award” at MediBuddy in Nov 2020 for demonstrating innovations and optimization at work
- Received the 'Achievers Award for Execution Excellence' in October 202
Timeline
Senior Manager- PR & Corporate Communications
WorkIndia
10.2022 - Current
Public Relations Manager
MediBuddy
11.2020 - 09.2022
Public Relations Specialist
MediBuddy
11.2019 - 10.2020
PR and Creative Writer
DocsApp
04.2019 - 10.2019
MBA - Public Relations
Symbiosis International University
BBA - Marketing
GGDSD College
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