Yaswanth Kumar Jangam

Core Skills

Results-driven PPC Specialist with over 9 years of experience in designing and optimizing high-performance marketing campaigns across Google Ads, Bing Ads, and social media platforms. Proven track record of improving ROI through strategic retargeting, audience segmentation, and data-driven optimization. Skilled in leveraging advanced PPC strategies to drive conversions and scale ad accounts efficiently. Additionally, familiar with SEO principles to ensure cohesive digital marketing strategies.

• PPC Expertise: Advanced knowledge of Google Ads, Bing Ads, and social media advertising.
• Performance Marketing: Creating campaigns that meet client KPIs.
• Retargeting Strategies: Implementing effective retargeting campaigns to re-engage users and boost conversions.
• Audience Segmentation: Proficient in using custom audiences, lookalike audiences, and in-market audiences to target high-intent users.
• Data Analysis: Expertise in analyzing campaign metrics (CTR, CPA, ROAS) to optimize performance and improve ROI.
• CRO & Funnel Optimization: Skilled at improving conversion rates through A/B testing, user behavior analysis, and actionable insights.
• Tools & Platforms: Google Analytics, Google Tag Manager, Canva, Photoshop (basic), Zoho CRM.
• SEO: Understanding of SEO principles to align PPC campaigns with organic search strategies.

One of my proudest accomplishments was receiving appreciation from the CEO within just 60 days of joining the company for my contributions to a new project focused on launching our ERP software implementation and integration services. My primary role in this initiative was to generate leads using PPC and SEO techniques.

• Lead Generation Success: I developed and executed targeted PPC campaigns across Google Ads, focusing on high-intent keywords relevant to our ERP solutions. This approach not only increased visibility but also attracted potential clients actively seeking ERP implementation services.
• SEO Optimization: In parallel, I implemented SEO strategies to enhance our website's organic search rankings. By optimizing landing pages and creating valuable content around ERP solutions, I helped drive qualified traffic to our site, further supporting lead generation efforts.
• Quick Results: Within the first month, my efforts led to a significant increase in inbound inquiries and interest in our new software. This not only demonstrated my ability to quickly adapt and deliver results but also contributed to the overall success of the product launch.

The recognition from the CEO reinforced my commitment to leveraging digital marketing strategies effectively and showcased my ability to make a meaningful impact in a short time frame.