YATENDRA SINGH
Regional Sales manager
Jaipur
Summary
Experienced and dynamic Regional/Area Sales Manager with over 10 years in the innerwear and apparel industry. Skilled in developing and executing regional sales strategies, building strong relationships with retailers, distributors, and key accounts. Proven track record of driving revenue growth, market penetration, and brand visibility in a competitive market. Adept at leading and motivating sales teams to exceed targets, optimizing product placement, and ensuring seamless coordination across multiple channels. Expertise in analyzing market trends, consumer preferences, and competitor activity to identify growth opportunities. Overall sales experience of over 15 years.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work History
Regional Sales Manager
Comfort Care Industry PVT LTD
Jaipur
12.2023 - 04.2024
- Developing and managing the business in UP, Uttarakhand, and Rajasthan.
- Responsible for strategic planning and scheming.
- Managing and appraisal of the sales force in terms of productivity, target vs achievement, primary and secondary target, and MIS.
- Constantly updated the company's contact and mailing lists.
- Monitored ongoing marketing campaigns.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
Business Development Manager
Rupa & Company Ltd(Textile Sales Corporation)
Jaipur
07.2022 - 12.2023
- Developing and managing the business for RUPA brands like COLORS, MODERN BASIC, EURO, BUMCHUMS, JON, and FRONTLINE in Rajasthan.
- Responsible for strategic planning and scheming.
- Managing and appraisal of the sales force in terms of productivity, target vs achievement, primary and secondary target, and MIS.
- Constantly updated the company's contact and mailing lists
- Monitored ongoing marketing campaigns.
- Generated new business with marketing initiatives and strategic plans.
Regional Sales Manager
D.S. Knit Industry Pvt.Ltd
Rajasthan ,UP And UK
02.2020 - 06.2022
- Developing and managing business for Galaxy innerwear and Comfort Man in UP, Uttarakhand, Rajasthan, and Punjab.
- Responsible for strategic planning and scheming.
- Managing and appraisal of sales force in terms of productivity, target vs achievement, primary and secondary target, and MIS.
- Constantly updated the company's contact and mailing lists
- Monitored ongoing marketing campaigns.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
Area Sales Manager
Amul Macho
06.2017 - 02.2020
- Responsible for developing & managing business of Amul Macho (J.G
- Hosiery Pvt.Ltd.)
- Accountable for entire Rajasthan sales performance
- Involved in strategic planning & scheming
- Monitored ongoing marketing campaigns
- Reporting to ZSM.
Senior Sales Officer
Euro (Rupa Group)
Rajasthan
01.2014 - 05.2017
- Accountable for entire Rajasthan sales performance.
- Appointing a new distributor and exploring channels in terms of better penetration of the brand in the market.
- Managing and controlling schemes, pricing, promotion, and sales programs.
- Reporting to ZSM.
Area Sales Executive
Paras Lubricant Ltd
02.2011 - 11.2013
- Responsible for handling the channel sales in zonal distribution
- Checked salesman, frequency chart sheet of distributors and daily track sheet of sales representative
- Responsible for both quantity and quality of channels
- Dealing with the primary and secondary distributors and retailer
- Reporting to ASM.
Sr. Sales Executive
OSIM India Pvt.Ltd
11.2007 - 12.2010
- To perform the demonstration of the products & provide key information about the products to the customers
- To handle the warehouse activities & maintain the adequate level of stock
- To provide effective & speedy customer services
- Corporate sales & tie ups with retailers, food chains etc
- To assist t store manager in managing routine operational tasks
- Reporting to Store Manager.
Education
MBA - Marketing
Rajasthan University
Jaipur, Rajasthan 04.2001 - 04.2007
Skills
Sales Leadership
Business development and planning
Sales initiatives and techniques
Strategic Planning
Market Research
Competitive Analysis
Retail & Distribution Channel Management
Product knowledge
Adaptability & Problem Solving
Brand Building & Marketing Coordination
Accomplishments
- Recently launched the new brand Comfort Man (The premium hosiery and casual wear) in U.P. and Uttarakhand.
- Launched and stabilized the new brand Galaxy (Hosiery innerwear and Casual Wear) in UP and Uttarakhand in 2021 - 2022
- Launched and stabilized the new brand Comfort Man and Galaxy (Hosiery innerwear and Casual Wear) in Rajasthan and Punjab in 2020 - 2021
- Achieved 12% growth in 2020 - 2021 for Amul Macho
- Achieved 14% growth in 2019 - 2020 for Amul Macho
- Achieved 9.6% growth in 2018 - 2019 for Amul Macho
- Achieved 9% growth in 2017 - 2018 for Amul Macho
- Reviewed the Rajasthan market by appointing Distributors and field forces with effective direction to make Euro a Brand in the market
- Cleared Rajasthan market disputes after some breakdown in the distribution network.
- Launch a new range of Euro known as Micra Rajasthan region and set gear for better growth as a sales executive. Made sure that distributor's payments have always been on time.
- New Dealers appointed for Paras lubricant
Birthplace
Jaipur - The Pink City
Familystatus
Proud father of school going kids
Profile
Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to come up with strategic planning and growth in channel sales distribution.
Contact
L-1202,12 th floor,Vardhaman Swapanlok, ne.Nangal Puliya,Niwaru Road,Jaipur
Birthday
01/04/1982
Timeline
Regional Sales Manager
Comfort Care Industry PVT LTD
12.2023 - 04.2024
Business Development Manager
Rupa & Company Ltd(Textile Sales Corporation)
07.2022 - 12.2023
Regional Sales Manager
D.S. Knit Industry Pvt.Ltd
02.2020 - 06.2022
Area Sales Manager
Amul Macho
06.2017 - 02.2020
Senior Sales Officer
Euro (Rupa Group)
01.2014 - 05.2017
Area Sales Executive
Paras Lubricant Ltd
02.2011 - 11.2013
Sr. Sales Executive
OSIM India Pvt.Ltd
11.2007 - 12.2010
MBA - Marketing
Rajasthan University
04.2001 - 04.2007