Summary
Overview
Work History
Education
Skills
Timeline
Generic
Yeruva Srija

Yeruva Srija

Digital Marketing Data Analyst
Godavarikhani

Summary

Results-driven Digital Marketing and Data Analytics professional with expertise in Meta Ads, campaign optimization, and ROI-focused performance tracking. Skilled in Excel, Google Sheets, KPI monitoring, and ERP/CRM systems, with a strong analytical mindset and proven ability to streamline processes and drive business growth. Collaborative, detail-oriented, and adaptable, delivering data-backed insights and high-impact results.

Overview

2
2
years of professional experience

Work History

Digital Marketing Data Analyst

K-innovative Hub Pvt Ltd
03.2025 - Current
  • Managed and optimized Meta Ads campaigns across multiple branches (5 DPS and 12 PGOS branches) to improve lead quality and reduce CPL/CPRL.
  • Conducted competitor research, and implemented effective targeting and retargeting strategies.
  • Prepared daily, weekly, and monthly performance reports, with key insights for decision-making.
  • Monitored budgets, analyzed campaign metrics, and recommended data-driven optimizations.
  • Collaborated with creative teams to enhance ad copies, visuals, and audience segmentation.
  • Identified opportunities for growth within existing markets by spotting trends in competitor activities and industry benchmarks.
  • Enhanced marketing campaign performance by analyzing and interpreting data from various sources.
  • Optimized customer targeting strategies through detailed analysis of customer demographics and behaviors.

ERP Coordinator

Pallavi Group of Schools
02.2024 - 02.2025
  • Managed ERP platforms such as Studease and Digital Campus, ensuring smooth system operation and cross-department alignment.
  • Worked with CRM platforms like Merrito and Extraaedge to streamline lead management and database accuracy.
  • Provided end-user support, training, and troubleshooting for ERP and CRM users.
  • Coordinated system integrations and enhancements based on business requirements.
  • Performed data analysis, Excel reporting, and data validation to support operations.
  • Collaborated with IT and operations teams to improve ERP workflows and optimize internal processes.

Education

BSc - MSDS

Government Degree College for Women Begumpet
Hyderabad
01.2023

Intermediate - MPC

Sri Chaitanya Junior College
Hyderabad
01.2020

SSC - undefined

Rainbow High School
Godavarikhani
01.2017

Skills

ERP Tools: Studease, Digital Campus

Timeline

Digital Marketing Data Analyst

K-innovative Hub Pvt Ltd
03.2025 - Current

ERP Coordinator

Pallavi Group of Schools
02.2024 - 02.2025

Intermediate - MPC

Sri Chaitanya Junior College

SSC - undefined

Rainbow High School

BSc - MSDS

Government Degree College for Women Begumpet
Yeruva SrijaDigital Marketing Data Analyst