Yeruva Srija
Digital Marketing Data Analyst
Godavarikhani
Summary
Results-driven Digital Marketing and Data Analytics professional with expertise in Meta Ads, campaign optimization, and ROI-focused performance tracking. Skilled in Excel, Google Sheets, KPI monitoring, and ERP/CRM systems, with a strong analytical mindset and proven ability to streamline processes and drive business growth. Collaborative, detail-oriented, and adaptable, delivering data-backed insights and high-impact results.
Overview
2
2
years of professional experience
Work History
Digital Marketing Data Analyst
K-innovative Hub Pvt Ltd
03.2025 - Current
- Managed and optimized Meta Ads campaigns across multiple branches (5 DPS and 12 PGOS branches) to improve lead quality and reduce CPL/CPRL.
- Conducted competitor research, and implemented effective targeting and retargeting strategies.
- Prepared daily, weekly, and monthly performance reports, with key insights for decision-making.
- Monitored budgets, analyzed campaign metrics, and recommended data-driven optimizations.
- Collaborated with creative teams to enhance ad copies, visuals, and audience segmentation.
- Identified opportunities for growth within existing markets by spotting trends in competitor activities and industry benchmarks.
- Enhanced marketing campaign performance by analyzing and interpreting data from various sources.
- Optimized customer targeting strategies through detailed analysis of customer demographics and behaviors.
ERP Coordinator
Pallavi Group of Schools
02.2024 - 02.2025
- Managed ERP platforms such as Studease and Digital Campus, ensuring smooth system operation and cross-department alignment.
- Worked with CRM platforms like Merrito and Extraaedge to streamline lead management and database accuracy.
- Provided end-user support, training, and troubleshooting for ERP and CRM users.
- Coordinated system integrations and enhancements based on business requirements.
- Performed data analysis, Excel reporting, and data validation to support operations.
- Collaborated with IT and operations teams to improve ERP workflows and optimize internal processes.
Education
BSc - MSDS
Government Degree College for Women Begumpet
Hyderabad01.2023
Intermediate - MPC
Sri Chaitanya Junior College
Hyderabad01.2020
SSC - undefined
Rainbow High School
Godavarikhani01.2017
Skills
ERP Tools: Studease, Digital Campus
CRM Tools: Merrito, Extraaedge
Procurement Tools: TYA Suite, Focus
Reporting & Data Analysis: Excel, Google Sheets
Training & End-User Support
Digital Marketing & Meta Ads
A/B Testing & Audience Segmentation
Competitor Research & Trend Analysis
Technical Troubleshooting & Process Optimization
Timeline
Digital Marketing Data Analyst
K-innovative Hub Pvt Ltd
03.2025 - Current
ERP Coordinator
Pallavi Group of Schools
02.2024 - 02.2025
Intermediate - MPC
Sri Chaitanya Junior College
SSC - undefined
Rainbow High School
BSc - MSDS
Government Degree College for Women Begumpet