Results-driven Sales & Marketing Leader with 22+ years of experience across B2B, B2C, and Key Account Management in the consumer durables and electronics industry. Expertise in Room Air-Conditioning (15+ years), with a strong background in field sales (10 years), corporate sales (9 years), service operations, and R&D.
14 years with LG Electronics – Progressed from Executive to Business Manager (India1 - North & East), driving sales growth and market expansion.
Currently Regional Manager (North) at V-Guard Industries Ltd., leading Emerging & Digital Channels.
Strong P&L management, channel strategy, and team leadership experience.
R&D Exposure: Trained at Hitachi Kadi Factory (Twin Flow & Atom SAC Project).
MBA (Marketing & Strategy) from MDI Gurgaon | Advanced proficiency in Excel & PowerPoint.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Regional Manager -North
V-Guard Industries Pvt. Limited
04.2022 - Current
Spearheaded Modern Trade & Regional Retail growth in North India by forging strong JBP partnerships and deploying dedicated account managers.
Drove profitability through tailored SKU selection, strategic pricing, and sell-out focused execution with ISP support.
Analyzed market trends and sell-through data to identify growth opportunities and implement corrective actions.
Built high-performing teams through continuous training (stakeholders & salesforce) and target-driven meetings.
Regional Manager-North
V-Guard Industries Pvt. Limited
04.2017 - 03.2022
• Led North Region sales teams, driving new business opportunities and regional expansion (opened new branches in key locations).
Developed high-performing teams through SMART KPIs, strategic coaching, and data-driven insights for sustainable growth.
Aligned sales strategies with organizational goals, optimizing budgets and resource allocation.
Ensured consistent brand representation in all communications while sharing customer insights to guide product development.
Business Manager -RAC( India1)
L.G Electronics India Pvt. Ltd.
01.2017 - 04.2017
Handling North -East region air-conditioning business as Business Manager-India1.
Successfully drive the 100% change in line up from On-Off AC to Inverter AC.
Led sales strategy, market analysis, and promotional campaigns to drive revenue and market share.
Trained teams on product tech (e.g., inverters) and optimized forecasting for demand-profit balance.
Managed 250+ employees, fostering innovation and growth through coaching and KPIs.
Monitored sales performance, streamlined processes, and improved customer retention.
Ensured channel hygiene, executed business plans, and strengthened key client relationships.
Branch Manager-Gurgaon Branch
L.G Electronics India Pvt. Ltd.
09.2014 - 01.2017
Transformed branch from 47th to 6th rank in six months, achieving 15% growth in HE/HA/RAC business and doubling flagship product (OLED/SBS) sales.
Managed ₹340 Cr. business as a profit center, overseeing revenue, expenses, manpower, marketing, and service operations.
Led a team of 36 permanent employees + 125 SSEs/ISDs, stabilizing workforce and channel performance.
Ensured cost efficiency, zero claims, and alignment with corporate goals through data-driven decisions and leadership meetings.
Product Manager-Room Air conditioner's(North & East)
L.G Electronics India Pvt. Ltd.
Greater Noida
06.2011 - 09.2014
Developed channel expansion strategies and optimized inventory through data-driven forecasting to maximize revenue.
Conducted market research and competitive analysis to guide product development, pricing, and positioning.
Led S&OP meetings for demand-production alignment and designed effective channel promotions.
Analyzed regional/branch/model performance to identify growth opportunities and improve margins.
Created market-specific training programs and mentored sales teams to achieve business objectives.
Collaborated cross-functionally to enhance product offerings and customer experience.
Product Area Manager-Room Air-conditioner's
L.G Electronics India Pvt. Ltd.
11.2006 - 06.2011
Having experience of diversified Sales account of North India.
Opened 6 A.C Solution plaza Delhi
Monthly commercial account reconciliation.
Doing business planning through market research.
Managing exclusive channel of 200 + SSD's.
Monitored and responded to competitor activity to stay ahead of marketplace trends.
Streamlined communication channels between stores and head office, improving information flow and operational responsiveness.
Analyzed market trends to identify opportunities for business growth and competitive advantage.
Organized community engagement initiatives that enhanced the company's local profile and contributed to public goodwill.
Led regional sales teams across multiple locations, significantly increasing revenue through strategic planning and performance monitoring.
Prepared detailed reports on area performance, presenting findings to senior management for strategic decision-making.
Fostered strong relationships with store managers, providing leadership and support to achieve company objectives.
Collaborated with marketing department to create promotional campaigns that drove footfall and sales.
Implemented customer service standards that increased customer satisfaction scores and loyalty.
Oversaw the launch of new store locations, from site selection through to grand opening, ensuring smooth operational transitions.
Optimized sales methods to best acquire, develop and retain customers.
National Project Coordinator - Sales
L.G ELECTRONICS(I)PVT.LTD
10.2005 - 11.2006
Completed successful execution of AIRCEL Telecom Project, PINNACLE -DLF Real Estate Project execution (Tendering -> Execution).
Part of Negotiations & closing orders with customers.
Making technical presentations to customers/consultants.
Tender preparation, costing and bidding.
Successfully completed AC installation project (20k +AC) across all circle of Aircel
Completed Pinnacle project of Airconditioning(3000+Multi Split)
Coordination and management of man & material movement
Building/sustaining relationship with consultants & contracting companies.
Prepared presentations for customers detailing project scope, progress and results.
Consulted with clients to better understand their needs, goals requirements and determine best course of action.
Led weekly project status meetings, presenting updates to stakeholders and adjusting plans as per need.
Managed stakeholder expectations through regular updates, reports, and presentations on project progress.
Cultivated relationships with external partners and service providers to support project execution.
Provided team members with supplies and resources needed to complete assigned tasks on time and within budget limits.
Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
Area Service Head
L.G ELECTRONICS(I)PVT.LTD
06.2004 - 10.2005
Achieved top regional customer satisfaction scores via CRM, feedback systems, and service policy compliance (TAT adherence)
Trained & mentored ASP stores/manpower (behavioral & technical) through workshops and performance reviews
Launched a loyalty program boosting repeat business by 25% and drove service innovation
Monitored store hygiene, market trends, and strategic improvements for competitive service delivery.
Engineer (R & D)
Hitachi Home & Life Solutions(I)Pvt.Ltd.
06.2003 - 06.2004
Preparation of B.O.M for new development models
Preparation of development schedule and design sheet for new product development
Supervising ALL STAGE (Pre- Performance, Performance, Pre-Mass, and Mass production) TESTING
Refrigeration cycle balancing (heat exchanger, capillary and compressor selection) which deliver maximum cooling capacity with controlled parameters
Prepared Design Change Note (D.C.N) for various Design Changes in existing models
Working on cost down project of air conditioners by value engineering and costing (V.E.C) concept using tool like benchmarking and reverse engineering.
Collaborated with marketing and sales teams to provide technical support for product launches and promotional activities.
Prepared detailed reports and presentations to communicate project status and results to senior management and clients.
Facilitated stakeholder meetings to gather requirements and align project objectives with business goals.
Led cross-functional teams in the development of innovative product designs, enhancing functionality and user experience.
Education
B.Tech - Mechanical Engineering (Specialization in Refrigeration & Airconditioning)
YMCA Institute of Engineering -Faridabad
M.B.A - Marketing and Strategy
Management Development Institute (MDI)
Skills
Sales & Business Development (SSD,Retail,B2B,&LFR)
Certification
Member of AIMA, 03/2019, Present
Accomplishments
Become 1st. company by Successfully Launching 100% Inverter AC range in India.
Hobbies and Interests
Following business and financial news.
Mentering & Coaching Travelling
Learn New Things.
Awards
Best Functional Employee- Mar'13, L.G Electronics India Pvt. Limited, Name of the institution that issued/awarded it
Awarded twice Best Change Manager award for driving culture change in 2014, L.G Electronics India Pvt. Limited, Name of the institution that issued/awarded it
Hobbies and interests
Keep on learning as per requirement of VUCA world.
Meeting new people and visiting market for close understanding of change happening in industry.
Meeting new people to learn through their experience.
Languages
English (Fluent) , Punjabi , Gujrati(Basic)
Timeline
Regional Manager -North
V-Guard Industries Pvt. Limited
04.2022 - Current
Regional Manager-North
V-Guard Industries Pvt. Limited
04.2017 - 03.2022
Business Manager -RAC( India1)
L.G Electronics India Pvt. Ltd.
01.2017 - 04.2017
Branch Manager-Gurgaon Branch
L.G Electronics India Pvt. Ltd.
09.2014 - 01.2017
Product Manager-Room Air conditioner's(North & East)
L.G Electronics India Pvt. Ltd.
06.2011 - 09.2014
Product Area Manager-Room Air-conditioner's
L.G Electronics India Pvt. Ltd.
11.2006 - 06.2011
National Project Coordinator - Sales
L.G ELECTRONICS(I)PVT.LTD
10.2005 - 11.2006
Area Service Head
L.G ELECTRONICS(I)PVT.LTD
06.2004 - 10.2005
Engineer (R & D)
Hitachi Home & Life Solutions(I)Pvt.Ltd.
06.2003 - 06.2004
B.Tech - Mechanical Engineering (Specialization in Refrigeration & Airconditioning)