Yogesh Bajoria
Bengaluru
Summary
Results-driven social media and digital marketing professional skilled in content strategy, influencer collaborations, and organic brand growth. Experienced in building engagement-driven campaigns, managing end-to-end social media execution, and delivering scalable digital presence for emerging brands.
Overview
4
4
years of professional experience
Work History
Marketing & Creative Strategy
True Men's
01.2025 - Current
- Developed trend-aligned content and growth strategies for Instagram, strengthening audience engagement and brand visibility.
- Managed influencer collaborations, including a micro-creator partnership generating 320K+ views with minimal marketing investment.
- Built end-to-end marketing operations covering content calendars, creative strategy, and performance-led experimentation.
- Portfolio Link - https://yogeshbajoria.my.canva.site/
Procurement lead
Sick Wear(Re-Bag)
04.2024 - 01.2025
- Led procurement for fabrics, trims, and merchandise by onboarding reliable manufacturers and ensuring consistent quality, which strengthened brand perception through positive word-of-mouth.
- Coordinated closely with Web3 event managers and community heads to align merchandise requirements with event branding, contributing to wider brand visibility and marketing recall at multiple conferences.
- Built structured vendor and event-contact databases while supporting marketing teams with sourcing insights, helping streamline future campaigns and improving brand presentation consistency.
Freelance Shopify & Social Media Manager
Global Clients (Remote)
08.2021 - 10.2022
- Designed and managed custom Shopify drop shipping and POD (Teespring, Redbubble) stores, optimising layouts and improving user experience.
- Handled social media management, product listings, and paid ads basics while coordinating with designers to deliver cohesive visuals.
- Built strong client relationships and ensured timely delivery across international engagements through direct contracts and Fiverr.
Education
Bachelor of Commerce (B. Com) -
Mithibai College, Mumbai University
Mumbai, IndiaClass XII - Commerce
M.D.B D.A.V Public School
Bankura, IndiaSkills
- Social Media Strategy
- Creative Direction
- Influencer Marketing
- Campaign Planning
- Brand Communication
- E-commerce and Online store management
- Trend Research & Consumer Insights
- Performance Marketing (Basics)
- Content creation
- Social media strategy
- Digital marketing
- Influencer collaboration
- Vendor management
- Communication skills
- Project management
- Team management
Tools
English, Hindi, Instagram Insights, Shopify, Canva, Excel, Google Sheets, Met Business Suite, India Mart, Justdial, Export India
Languages
Hindi
Proficient
C2
English
Proficient
C2
Bengali
Proficient
C2
Timeline
Marketing & Creative Strategy
True Men's
01.2025 - Current
Procurement lead
Sick Wear(Re-Bag)
04.2024 - 01.2025
Freelance Shopify & Social Media Manager
Global Clients (Remote)
08.2021 - 10.2022
Bachelor of Commerce (B. Com) -
Mithibai College, Mumbai University
Class XII - Commerce
M.D.B D.A.V Public School