YOGESH BOHRA

• Revenue Growth & Market Expansion:

a) Spearheaded cross-selling initiatives, boosting average transaction values across the existing customer base.
Developed and executed sales strategies that increased VAP sales and expanded the customer database, ensuring consistent revenue growth in Southeast Asia and Oceania.
Achieved regional sales targets by penetrating new markets and securing new customers.

• Client Relationship Management:

a) Established and nurtured strong relationships with key clients, driving long-term partnerships, and repeat business.
b) Negotiated favorable contract terms with suppliers, reducing costs while maintaining product quality standards.

• Strategic Planning and Execution:

a) Implemented targeted marketing plans that significantly increased regional sales.
Conducted an in-depth analysis of market trends and competitor activity, adapting sales tactics to maintain a competitive edge.

Forecasted annual sales objectives by leveraging past performance data and industry insights.

• Operational Excellence and Team Development:

a) Collaborated with internal departments to streamline processes, enhancing customer satisfaction, and retention rates.

Accompaniment

• Led VAP growth across Asia, exceeding sales targets with 100%+ achievement in Wire Rod & PFA and 85%+ in Billets through portfolio optimization and strategic commercial execution.
• Ensured business continuity during market volatility by securing long-term contracts and successfully completing ~20 product trials and homologations across Southeast Asia and Oceania.
• Built a CY’26-aligned growth pipeline with 80%+ volumes secured or under negotiation, delivering ~30% YoY growth in value realization.
  
  
  

• Facilitated cross-functional technical support for marketing operations and customers, achieving smooth execution of objectives. Minimized complaint closure turnaround time, resulting in improved customer satisfaction, and strengthened trust.
• Led new product development projects, delivering essential technical inputs that expedited successful launches.
• Amplified sales outcomes by promoting customer homologation, and spearheading techno-commercial discussions.
• Refined service quality via systematic collection of customer feedback, development of action plans, and assurance of compliance.
• Boosted customer engagement via the execution of training programs, the organization of seminars, and attendance at industry events.
• Strengthened product visibility and brand equity by working alongside PR teams on launch activities and promotional campaigns.

ACCOMPLISHMENT

• Achieved a 30% year-over-year reduction in customer complaints (FY-22) and a 40% reduction in complaint closure turnaround time (TAT). Successfully launched High Speed Billet, 8-series Wire Rod, and Green Aluminium, along with lab-scale trials for crash-resistant alloy and ADC+.
• Onboarded 25+ new customers in FY-23, expanding market presence, and strengthening revenue streams.
• Established DTA products for export markets, enhancing global reach, and operational efficiency.
• Actively contributed to the Hot Metal Park project, successfully supplying hot metal across a 30+ km radius, supporting industrial ecosystem development.
  

• Managed the team as a product manager for the wire rod and PFA casting SBU in the aluminum smelter cast house, maintaining a production capacity of 0.45 million tons per annum.
• Engaged in commissioning, startup, and operation of new product lines, including wire rod mill, alloy ingot line (Continuous Properzi), sow (Befesa), and melting/holding furnaces.
• Led the steering of quality control measures, optimizing efficiency in operational activities.
• Coordinated safety planning and maintenance efforts to meet compliance requirements. Introduced effective techniques to enhance operational performance, and ensure safety standards.
• Directed operations of major equipment, such as rolling mills, induction furnaces, LDO and diesel furnaces, degassers, conveyors, casting centrifugal pumps, lubricating pumps, and casting machines for wire rods and ingots.
• Implemented CAPA monitoring processes and pinpointed deviations to maintain the manufacturing of products in alignment with pre-established specifications and quality criteria.
• Facilitated the adoption of ISO/TS IATF 16949 standards for the automotive sector through comprehensive compliance with established requirements.

ACCOMPLISHMENT

• Engineered and deployed the FOMS application as a digital solution, cutting the alloy furnace cycle time from 180 minutes to 150 minutes.
• Directed the team tasked with the production of 12 mm and 15 mm rod, 8176 grade alloy, ultra-high UTS rod featuring enhanced conductivity.
• Exporting the highest volume of aluminum wirerod from India in 2010.
• Achieved Six Sigma project objectives on reducing UTS variation from 10 MPa to 5 MPa.

• Managed operations and maintenance of the billet and wire rod casting SBU to ensure efficiency.
• Commissioned and operated billet and wire rod casting units from Wagstaff, USA, and Properzi, Italy, successfully.
• Managed the erection, commissioning, and operational processes of the melting furnace (Mechatherm UK).
• Met operational goals related to production quality, cost, and delivery metrics.
• Utilized advanced quality control and operational methods, facilitating efficiency enhancements.
• Led raw material and operations planning, guaranteeing consumables availability, and effective cost tracking. Partnered with purchasing, stores, and production departments for vendor development and efficient inventory control. Implemented alloy-specific production planning to maximize operational efficiency.
• Administered production plans in alignment with sales team needs, sustaining min-max inventory levels, and enhancing inter-departmental communication.

ACCOMPLISHMENT

• Completed a project reducing heavy fuel oil consumption, driving operational cost efficiency.
• Achieved a 2% reduction in scrap generation, improving yield and production quality.
• Secured PESO approval for propane and HFO storage by ensuring full statutory compliance and safety standards.
  

• Managed team execution of operations and maintenance for high-pressure die casting, and gravity die casting.
• Strengthened workplace safety and compliance by advancing manufacturing standards through detailed risk assessment and HIRA analysis.
• Executed design changes and process optimizations, boosting overall equipment effectiveness.
• Executed root cause analysis of equipment failures, and instituted corrective measures to guarantee reliability and uptime.

ACCOMPLISHMENT

• Qualified for TS certification.