Performance-driven Vice President with 15+ years of experience in customer facing domain. Passionate about building and scaling business from scratch. Demonstrated record of building successful teams and managing profitable operations
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work History
Vice President, Distribution and Omni Channel
Rebel Foods Pvt Limited
Mumbai
04.2019 - Current
Set up D2C Revenue function from scratch with better unit economics than the overall company business
Launched new business verticals across Travel,Corporates and MSME sectors delivering 50+Cr Revenue from Scratch
Expand footprint to 80 cities by improving real estate analytics to improve the profitability of new cities’ launch
Conceptualized and launched the first-ever franchising model for the company with new partners
Designed Rebel food’s foray into the offline via first customer walking stores
Implemented omnichannel play for Rebel Foods brand Eatsure creating new user acquisitions through offline
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Established performance goals for department and provided methods for reaching milestones.
Recognition Awarded Building Rebel for tomorrow Award for contributing to scaling up new business models
Key Account Manager
Mondelez India Food Limited, Channel
Mumbai
11.2016 - 04.2019
Manage entire Cash & Carry Channel for India having a business size of ~300 Cr
Devise Omni-channel strategy with one partner retailer to increase the market penetration
Conceptualized and executed category growth charter with customers
Recognition Awarded IMAD (I Made a difference) Award
Awarded Customer Group Activation Champion of the year by METRO across categories
Awarded Best Supplier for FMCG – Processed Food and Best Supply Chain – Foods from WALMART
Awarded Best Supplier for Omni Channel Collaboration from WALMART
Area Sales Manager
Johnson & Johnson Limited, Gujrat State
01.2016 - 11.2016
Achieve primary and secondary sales and distribution objectives for Gujrat State with a business size of ~130 Cr
Managing a team of 8 direct SOs , 45 distributors and more than 30 thousand direct distribution touchpoints
Delivered 300 basis points market share gain and equaled market leader’s distribution strength
Exceeded targets by building, directing, and motivating high-performing sales team.
Key Accounts Manager
Johnson & Johnson Limited, J&J
Mumbai
01.2015 - 12.2015
Business with three major national retailers having a business size ~ 45 Cr
Joint Business Planning by aligning customer needs and objectives with the internal business objectives
Recognition Market share gain of 800 basis points with partner retailer contributed to 50% higher category growth
Standardized In-store excellence model leading to 10% increase in SOS and 5% reduction in OOS
National Key Account Manager
Johnson and Johnson Limited, Vision Care
Bangalore
01.2013 - 12.2014
Responsibilities Set up organized trade function and business processes for all major optical chains for India
Identifying and tapping business growth opportunities by conducting strategic tie-ups, conceptualizing and implementing customized shopper programs & professional marketing initiatives
Recognition Deliver 100% growth for one retailer through re-aligning cross-selling strategy of store team
Created insightful disruption on shopper’s path to purchase lead to increase in trial by 35%
Area Sales Manager
Johnson and Johnson Limited
Kolkata
03.2011 - 08.2012
Manage sales and distribution of Kolkata Metro
Planning and Achieving sales targets by executing initiatives - outlet expansion, growth and experimentation
Recognition
Successfully negotiated pricing terms with partners by redeploying the 50%+ spends towards customer visibility
Awarded Encore award for managing an extremely tough business situation in the region
Summer Intern
Asian Paint Limited
04.2010 - 05.2010
Responsibilities
Developed a go-to-market strategy to exponentially grow and penetrate the paint market by rapidly
converting and upgrading from distemper to Tractor Emulsion (TE) by a well created vehicle of Color Worlds
Recognition Awarded a Pre-Placement Offer for outstanding performance during the Internship period
Programmer Analyst
Cognizant Technology Solutions
11.2006 - 05.2009
Led a team to develop modules in CRM system to be accessed by Relationship Managers of a Swiss Bank
Recognition Won Star Performer Award and Dream Team Award
Education
PGDM - Business Administration
Indian Institute of Management
Kozhikode
06.2009 - 03.2011
B.E. - E&C Engineering
Government Engineering College
Kota
06.2002 - 06.2006
XII -
SLDSS Adarsh Vidya Mandir
Jaipur
04.2000 - 03.2001
Secondary -
Adarsh Vidya Mandir
Renwal
04.1998 - 04.1999
Skills
Business Model Design
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Additional Information
Academics Ranked in Top 10% at IIM Kozhikode out of 290 students
Secured Second rank in Electronics and Communication department, Engineering College Kota
Awarded Certificate of Merit by Govt. of India for securing state level rank in class X
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President, Distribution and Omni Channel
Rebel Foods Pvt Limited
04.2019 - Current
Key Account Manager
Mondelez India Food Limited, Channel
11.2016 - 04.2019
Area Sales Manager
Johnson & Johnson Limited, Gujrat State
01.2016 - 11.2016
Key Accounts Manager
Johnson & Johnson Limited, J&J
01.2015 - 12.2015
National Key Account Manager
Johnson and Johnson Limited, Vision Care
01.2013 - 12.2014
Area Sales Manager
Johnson and Johnson Limited
03.2011 - 08.2012
Summer Intern
Asian Paint Limited
04.2010 - 05.2010
PGDM - Business Administration
Indian Institute of Management
06.2009 - 03.2011
Programmer Analyst
Cognizant Technology Solutions
11.2006 - 05.2009
B.E. - E&C Engineering
Government Engineering College
06.2002 - 06.2006
XII -
SLDSS Adarsh Vidya Mandir
04.2000 - 03.2001
Secondary -
Adarsh Vidya Mandir
04.1998 - 04.1999
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