Y R Chandra Sekhar Varma
Bangalore
Summary
Results-driven Program and Marketing Operations Manager with over six years of experience in SaaS sales activation, cybersecurity strategy, and B2B marketing. Proven track record in leading cross-functional teams, optimizing CRM integrations, and driving measurable results in customer engagement and retention. Skilled in aligning program goals with organizational priorities, enhancing operational efficiency, and leveraging data-driven insights for strategic decision-making.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Strategy Officer
West Advanced Technologies Inc (CyberMindr)
Bangalore
02.2023 - Current
- Led a cross-functional team of sales, marketing, and product development stakeholders to optimize program and campaign outcomes, achieving a 25% improvement in campaign response rates through targeted SaaS sales activations.
- Designed and implemented a Hacker Score method on CyberMindr's dashboard, providing executives with a concise and actionable security posture assessment tool that guided targeted remediation across 3+ domains.
- Increased sales pipeline visibility and streamlined reporting by orchestrating an integration of HubSpot CRM with real-time metrics tracking, enhancing data accessibility, and decision-making for the management team.
- Engaged with Gartner analysts to elevate product awareness and refine market strategy, resulting in improved brand visibility and strengthened positioning within the cybersecurity SaaS market.
- Facilitated competitive intelligence initiatives, leading to a 15% enhancement in product feature alignment with market needs, and optimizing go-to-market strategies.
- Spearheaded the application process for the Cybersecurity Excellence Awards 2024, successfully winning the award in the category of Cybersecurity Product, Cyber Exposure Management.
Marketing Operations Manager
Impact Analytics Pvt Ltd
Bangalore
05.2022 - 02.2023
- Orchestrated demand generation strategies that improved MQLs by 30% year-over-year, using data analysis and campaign tracking tools like Salesforce and Mailchimp to refine targeting and messaging.
- Designed ideal customer profiles (ICPs) and buyer personas, boosting lead conversion rates by 20% by aligning content strategies with customer needs.
- Achieved a 38% email open rate (up from 11%) and a CTR of 14% (up from 6%) by optimizing segmentation and timing of email campaigns, contributing to increased engagement and lead quality.
- Streamlined marketing processes and improved team efficiency through automation using Salesforce, Outreach, and Mailchimp, enhancing weekly reporting and data accuracy.
Product Marketing Manager
FireCompass Technologies Pvt Ltd
Bangalore
10.2020 - 05.2022
- Collaborated directly with the CEO on strategic investment initiatives, leading to a successful seed funding round during the COVID-19 period, that secured critical financial support for product development and market expansion.
- Conducted in-depth market analysis and competitive research to advise the CEO on optimal investment opportunities, contributing to the refinement of go-to-market strategies, and aligning product offerings with emerging market needs.
- Designed and implemented strategic initiatives across product development and marketing, enabling revenue growth of over 10% per quarter by aligning internal resources, and prioritizing high-impact projects.
- Established a framework for performance tracking and reporting at the executive level, enhancing visibility into key growth metrics, and supporting data-driven decision-making.
- Developed strategic partnerships and alliances in collaboration with the CEO, enabling the company to expand its footprint in the cybersecurity SaaS market, and position itself as a competitive industry player.
Program Manager
FireCompass Technologies Pvt Ltd
Bangalore
01.2020 - 09.2020
- Managed a sales pipeline of 5 Cr, consisting of 100+ accounts, and achieved over 10% revenue growth each quarter.
- Established a CRM system that reduced manual activity overhead for sales teams by automating data capture, process workflows, and dashboard reporting.
- Played a key role in prospecting, customer service, new product marketing, and creating sales playbooks.
- Promoted to Product Manager within one year, recognized for driving strategic direction, contributing to revenue growth, and improving process efficiency.
Program Manager
CISO Platform
Bangalore
04.2018 - 12.2019
- Contributed to vendor marketing strategies by leveraging community data, and providing quantitative research insights.
- Conceptualized and executed both online and offline marketing campaigns, including BTL, SMM, and roundtable conferences, generating over 400 leads in one quarter.
- Analyzed cybersecurity pain points of over 8,000 CXO community members from diverse industries (BFSI, Retail, Manufacturing, Government), and provided them with customized work plans and playbooks.
- Increased landing page conversions by 20% by creating engaging, targeted content for IT security teams.
Management Trainee
Pidilite Industries Pvt Ltd
04.2017 - 05.2017
- Conducted a primary market research on Nail Free Products in metros – Mumbai and Delhi, estimated market size for Nail Free Products through sales estimation of competitors products and identified the target users and sellers for Nail Free Products
Education
M.B.A. -
FMS Delhi
01.2018
B.Tech - EEE
IIT Guwahati
01.2012
Skills
- Program and Project Management
- Cybersecurity SaaS Strategy and Operations
- Stakeholder management and cross-functional collaboration
- CRM Implementation (HubSpot, Salesforce)
- Data Analysis and Performance Optimization
- B2B Marketing and Demand Generation
- Customer Success Metrics and Retention Strategies
- Sales Enablement and Strategic Account Planning
Affiliations
Enthusiastic about staying updated with technology trends, enjoys recreational sports including pickleball, badminton, volleyball, and table tennis, alongside a passion for music
Websites
Accomplishments
- Campus Finalist, Off-Road Circuit: A Marketing Challenge, Bajaj Auto Case Study Competition, FMS Delhi, 2017
- Awarded a Merit Certificate for ranking in the top 1% in EAMCET, the state entrance examination for engineering
Certification
- Certified in Google Analytics for Beginners (issued by Google Analytics, Jan 2022 – expires Jan 2025), proficient in fundamental concepts of digital analytics, data collection, and interpretation for actionable insights
- Certified in Inbound Marketing by HubSpot Academy, demonstrating expertise in content creation, social media strategy, lead nurturing, and customer-centric marketing approaches
Timeline
Senior Strategy Officer
West Advanced Technologies Inc (CyberMindr)
02.2023 - Current
Marketing Operations Manager
Impact Analytics Pvt Ltd
05.2022 - 02.2023
Product Marketing Manager
FireCompass Technologies Pvt Ltd
10.2020 - 05.2022
Program Manager
FireCompass Technologies Pvt Ltd
01.2020 - 09.2020
Program Manager
CISO Platform
04.2018 - 12.2019
Management Trainee
Pidilite Industries Pvt Ltd
04.2017 - 05.2017
M.B.A. -
FMS Delhi
B.Tech - EEE
IIT Guwahati
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