Yuganyaa S
Senior Business Development Manager
Bengaluru ,Karnataka
Summary
With over a decade of experience in Sales and
Marketing, I bring a wealth of expertise in driving
business expansion through collaborative sales and
marketing efforts. Skilled in lead generation and
fostering enduring customer connections, I am a
seasoned professional known for delivering results.
My background includes a successful track record in
both Marketing and Sales, spanning more than ten
years. Renowned for my strategic acumen, I excel in
translating innovative sales and marketing
approaches into concrete achievements. Proficient in
leading diverse teams, I specialize in crafting and
executing lucrative sales strategies that consistently
meet objectives. My proficiency in business
development metrics enables me to enhance
customer interactions and optimize sales
performance. As a forward-thinking and resourceful
professional, I combine strategic planning with
hands-on marketing techniques to achieve impactful
outcomes.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager - Marketing & Sales
VR Dakshin Pvt Ltd (VR Chennai - Shopping Mall)
2023.02 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Developed and implemented successful marketing plans to generate event revenue.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Key Accounts Manager
Mogli Labs (Moglix)
2022.06 - 2022.12
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Manage and successfully drive a SBU consisting of multiple product categories over an E-commerce driven channel
- To increase the brand visibility across the cross functional department in industrial setup.
- Develop and maintain strong relationships with key accounts
Identify and assess opportunities for business growth with key accounts. - Develop and implement account plans to achieve business objectives Coordinate and lead account reviews with key stakeholders
- Monitor and report on account performance against KPIs
- Ensure key account team members are equipped to deliver excellent customer service
- Stay up to date on industry trends and developments
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Conducted economic and demographic research and analysis to produce critical reports.
- Built and maintained strong client relationships to drive business growth.
Team Leader - Key Accounts Marketing
Hindustan Coca - Cola Beverages
2019.05 - 2022.06
- Develop and implement marketing plans for key accounts in order to grow sales and market share
- Manage and motivate a team of account managers to achieve key account objectives
- Monitor competitor activity and develop strategies to respond to threats or opportunities
- Understand customer needs and requirements and develop plans to address them
- Build and maintain strong relationships with key customer
Liaise with other departments to ensure smooth running of key account operations - Prepare reports for senior management on key account performance
- Overseeing and coordinating all marketing activities for the team
- Developing and implementing marketing plans and strategies
- Dealing with Branding, loyalty initiative and marketing Activations
- Engaged on New product launches and activations
Increase the product visibility through brand activations and cross promotions - Acquire a thorough understanding of key customer needs and requirements.
- Conducting market research and analysis Identifying and targeting new markets Generating leads and increasing sales
- Managing the team's budget
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Conducted regular reviews of operations and identified areas for improvement.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Participated in brainstorming meetings to develop marketing collateral.
Senior Executive - Healthcare
Apollo Hospitals Pvt Ltd
2015.08 - 2019.05
- Develop marketing plans and strategies
- Conducting market research and analysis to understand the needs of target audiences
- Develop marketing materials and programs
- Promote and market healthcare products and services Evaluate marketing campaigns and initiatives Performed ATL and BTL activities
- Retail connect activities - Organizing events like camps , health talks etc. at client place to increase revenue and to improve brand visibility
- Handled various marathon as a medical partners
- Initiated Application for smartphones called Apollo mCare App and coordinated along with agency in developing the app for both iPhone and Android operating systems which was launched on 05.02.2016
- Coordinated International symposium on women's oncology, Head and neck, Radiation techniques
- Continuous brand activations at all elite clubs in the city
- Performed corporate events
- Referral Doctors connect events with the in-house consultants.
- Branding and coordinated events like CME's, patient connect, outreach clinics, Medical conference and corporate events
- Vendor and agency management
Education
MBA - Marketing
Amirta School of Business
Kochi 2013.07 - 2015.04
Bachelor of Engineering - Electrical And Electronics Engineering
DMI College of Engineering
Chennai 2008.08 - 2012.05
Skills
Campaign management
Strategic planning
Client communication
Brand development
Market Analysis
Public and Media Relations
Market Positioning
Promotional planning
Vendor and contract negotiations
Promotional advertising
Event sales
Social Media Marketing
Brand Promotion
Marketing campaign
Customer Relationship Management (CRM)
Marketing campaigns
Creative Direction
Vendor Relations
Influencer Marketing
Marketing strategy
Market Research
Brand positioning
Campaign Planning
Timeline
Manager - Marketing & Sales
VR Dakshin Pvt Ltd (VR Chennai - Shopping Mall)
2023.02 - Current
Key Accounts Manager
Mogli Labs (Moglix)
2022.06 - 2022.12
Team Leader - Key Accounts Marketing
Hindustan Coca - Cola Beverages
2019.05 - 2022.06
Senior Executive - Healthcare
Apollo Hospitals Pvt Ltd
2015.08 - 2019.05
MBA - Marketing
Amirta School of Business
2013.07 - 2015.04
Bachelor of Engineering - Electrical And Electronics Engineering
DMI College of Engineering
2008.08 - 2012.05
Awards
Awarded as Best female Team leader, Regionally (Tamilnadu) at Hindustan Coca-Cola beverages for the Financial year of 2019 - 2020
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Declaration
I Yuganyaa S declare that the specified statements are true to the best of my knowledge and belief.
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Awards
Recognized as the top-performing female Team Leader in the Tamil Nadu region at Hindustan Coca-Cola Beverages for the fiscal year 2019-2020.
Declaration
I Yuganyaa S declare that the specified statements are true to the best of my knowledge and belief.