Yuganyaa S
Senior Business Development Manager
Bengaluru ,Karnataka
Summary
With over a decade of experience in Sales and
Marketing, I bring a wealth of expertise in driving
business expansion through collaborative sales and
marketing efforts. Skilled in lead generation and
fostering enduring customer connections, I am a
seasoned professional known for delivering results.
My background includes a successful track record in
both Marketing and Sales, spanning more than ten
years. Renowned for my strategic acumen, I excel in
translating innovative sales and marketing
approaches into concrete achievements. Proficient in
leading diverse teams, I specialize in crafting and
executing lucrative sales strategies that consistently
meet objectives. My proficiency in business
development metrics enables me to enhance
customer interactions and optimize sales
performance. As a forward-thinking and resourceful
professional, I combine strategic planning with
hands-on marketing techniques to achieve impactful
outcomes.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager - Marketing & Sales
VR Dakshin Pvt Ltd (VR Chennai - Shopping Mall)
2023.02 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Developed and implemented successful marketing plans to generate event revenue.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Key Accounts Manager
Mogli Labs (Moglix)
2022.06 - 2022.12
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Manage and successfully drive a SBU consisting of multiple product categories over an E-commerce driven channel
- To increase the brand visibility across the cross functional department in industrial setup.
- Develop and maintain strong relationships with key accounts
Identify and assess opportunities for business growth with key accounts. - Develop and implement account plans to achieve business objectives Coordinate and lead account reviews with key stakeholders
- Monitor and report on account performance against KPIs
- Ensure key account team members are equipped to deliver excellent customer service
- Stay up to date on industry trends and developments
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Conducted economic and demographic research and analysis to produce critical reports.
- Built and maintained strong client relationships to drive business growth.
Team Leader - Key Accounts Marketing
Hindustan Coca - Cola Beverages
2019.05 - 2022.06
- Develop and implement marketing plans for key accounts in order to grow sales and market share
- Manage and motivate a team of account managers to achieve key account objectives
- Monitor competitor activity and develop strategies to respond to threats or opportunities
- Understand customer needs and requirements and develop plans to address them
- Build and maintain strong relationships with key customer
Liaise with other departments to ensure smooth running of key account operations - Prepare reports for senior management on key account performance
- Overseeing and coordinating all marketing activities for the team
- Developing and implementing marketing plans and strategies
- Dealing with Branding, loyalty initiative and marketing Activations
- Engaged on New product launches and activations
Increase the product visibility through brand activations and cross promotions - Acquire a thorough understanding of key customer needs and requirements.
- Conducting market research and analysis Identifying and targeting new markets Generating leads and increasing sales
- Managing the team's budget
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Conducted regular reviews of operations and identified areas for improvement.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Participated in brainstorming meetings to develop marketing collateral.
Senior Executive - Healthcare
Apollo Hospitals Pvt Ltd
2015.08 - 2019.05
- Develop marketing plans and strategies
- Conducting market research and analysis to understand the needs of target audiences
- Develop marketing materials and programs
- Promote and market healthcare products and services Evaluate marketing campaigns and initiatives Performed ATL and BTL activities
- Retail connect activities - Organizing events like camps , health talks etc. at client place to increase revenue and to improve brand visibility
- Handled various marathon as a medical partners
- Initiated Application for smartphones called Apollo mCare App and coordinated along with agency in developing the app for both iPhone and Android operating systems which was launched on 05.02.2016
- Coordinated International symposium on women's oncology, Head and neck, Radiation techniques
- Continuous brand activations at all elite clubs in the city
- Performed corporate events
- Referral Doctors connect events with the in-house consultants.
- Branding and coordinated events like CME's, patient connect, outreach clinics, Medical conference and corporate events
- Vendor and agency management
Education
MBA - Marketing
Amirta School of Business
Kochi 2013.07 - 2015.04
Bachelor of Engineering - Electrical And Electronics Engineering
DMI College of Engineering
Chennai 2008.08 - 2012.05
Skills
Campaign management
Timeline
Manager - Marketing & Sales
VR Dakshin Pvt Ltd (VR Chennai - Shopping Mall)
2023.02 - Current
Key Accounts Manager
Mogli Labs (Moglix)
2022.06 - 2022.12
Team Leader - Key Accounts Marketing
Hindustan Coca - Cola Beverages
2019.05 - 2022.06
Senior Executive - Healthcare
Apollo Hospitals Pvt Ltd
2015.08 - 2019.05
MBA - Marketing
Amirta School of Business
2013.07 - 2015.04
Bachelor of Engineering - Electrical And Electronics Engineering
DMI College of Engineering
2008.08 - 2012.05
Awards
Awarded as Best female Team leader, Regionally (Tamilnadu) at Hindustan Coca-Cola beverages for the Financial year of 2019 - 2020
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Declaration
I Yuganyaa S declare that the specified statements are true to the best of my knowledge and belief.
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Awards
Recognized as the top-performing female Team Leader in the Tamil Nadu region at Hindustan Coca-Cola Beverages for the fiscal year 2019-2020.
Declaration
I Yuganyaa S declare that the specified statements are true to the best of my knowledge and belief.
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