Yugender Reddy
Hyderabad
Summary
Results-driven Agricultural Professional with extensive experience in Product Management, focusing on strategic product planning and market segmentation. Demonstrated success in launching flagship herbicides, significantly increasing market adoption and product expansion. Proficient in data analysis and cross-functional collaboration, consistently delivering effective go-to-market strategies that elevate customer value and strengthen market presence.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Lead
Dhanuka Agritech LTD
Gurgaon
01.2022 - Current
- Responsible for overseeing and implementing the strategic management of key herbicide products within the portfolio for oilseeds, pulses, sugarcane, and maize crops, with accountability for a business value of 24 Cr
- Contributed to the successful launch of two flagship herbicide products, targeting sugarcane and soybean growers in key markets, driving product adoption, and market expansion
- Led the execution of all processes in the product lifecycle, including market research, competitor analysis, planning, positioning, roadmap development, and product launch
- Worked on customer and market segmentation and developed the customer value proposition for newly launched products
- Conducted market research and competitive analysis to gather in-depth insights into markets, processes, and customers
- Defined KPIs and tracked performance metrics to measure product success in the marketplace
- Designed product strategy and go-to-market plans for assigned assets in collaboration with Sales teams, Branding and Advertising teams to ensure effective implementation
- Conducted technical training programs for zonal teams, farmers, and channel partners, tailored to seasonal crop requirements
- Created annual marketing budgets for defined assets and led the sales plan for focused products in collaboration with cross-functional teams
- Monitored competitor products and market trends, presenting insights on crop and molecular segments to support data-driven, strategic decision-making
Summer Internship
Adama India Pvt.Ltd
Hyderabad
05.2021 - 07.2021
- Project Title: Agricultural Technology used by Farmers for Predictive Forecast and Identification of Pest and Disease Incidence
- Competitive analysis and market survey on the available solutions provided by various players in UAV's segment
- To understand the opinions of farmers on the usage of drones for aerial imaging, predictive pest, and disease advisory
- To understand the current market scenario and the solutions available in the market, provided by various players, for aerial imaging (drones) and predictive pest and disease advisory
- To formulate a strategy for Adama India to collaborate with an existing service provider company in the drone market
- Accomplishments: Adama Summer Internship Program, 'Best Team Award' among five teams participated in the same year for various Projects
Education
Agri Business Management -
Food & Agribusiness School
Hyderabad01.2022
Bachelor of Science -
MPKV University
Rahuri01.2020
Intermediate -
Sri Chaitanya Junior College
Hyderabad01.2016
High School -
Revathi High School
Hyderabad01.2014
Skills
- Brand Management
- Customer Value Proposition
- Market Segmentation
- Strategic product planning
- Data analysis
- Competition analysis
- Go-to-market strategy
- Market research
- Product lifecycle management
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Marathi
Beginner (A1)
A1
Certification
- The Fundamentals of Digital Marketing, Google Digital Unlocked, Hyderabad, Telangana, India, 09/01/22, 11/01/22
- Agri Inputs Training Program, Hyderabad, Telangana, India, 02/01/23, 04/01/23
Hobbies and Interests
- Badminton
- Cooking
- Gardening
Accomplishments
- ‘Best Team Award’ among five teams participating in the same year for various projects during the Adama Summer Internship Program
Timeline
Product Lead
Dhanuka Agritech LTD
01.2022 - Current
Summer Internship
Adama India Pvt.Ltd
05.2021 - 07.2021
Agri Business Management -
Food & Agribusiness School
Bachelor of Science -
MPKV University
Intermediate -
Sri Chaitanya Junior College
High School -
Revathi High School
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