Yuvraj Sahoo

• Successfully implemented a new communication framework at Ather Energy using the ADKAR model,

while engaging stakeholders through needs assessments to align project objectives with organizational goals

• Spearheaded a comprehensive survey to assess the prevailing communication framework for both blue-

collar and white-collar employees, evaluated various communication channels and their effectiveness

• Applied advanced data analytics techniques, including sentiment analysis and HR data analysis with tools like

SPSS, Tableau and Power BI, to address critical challenges like language disparity and lack of engagement

• Developed and implemented an efficiency assessment test module to benchmark proposed communication

frameworks against industry standards, ensuring optimal performance and effectiveness

• Designed the TEDx XIM University website for the year 2024, ensuring a seamless and visually appealing online platform that effectively represents the event's theme and objectives. Website : https://www.tedxximuniversity.com
• Implemented customizations to enhance user experience and engagement, incorporating intuitive navigation, interactive features, and multimedia elements to captivate visitors and encourage exploration of the event's content.
• Leveraged social media channels strategically to promote ticket sales, devising and executing targeted marketing campaigns to reach a wider audience and drive participation in the TEDx event.

• Designed a wide range of visually engaging content including festival posters, placement reports, placement pitch dock, summer internship highlights and event/admission announcement posters for social media platforms.
• Utilized Adobe Photoshop and Canva to create interactive reports and designs, ensuring content resonated effectively with the target audience.
• Led a team of 20 shadows and trained them on the basics of roles and responsibilities of the position
• Collaborated with key stakeholders to strategically time the release of posts and updates on the university's webpage and social media accounts, maximizing reach and engagement.
• Maintained a cohesive visual identity across all materials, reinforcing the brand image of XIM University and enhancing its online presence.

• Learnt about the manufacturing, preparation, and processing of mushrooms

• Gained a full-fledged Industrial Exposure on mushroom cycle and its marketing techniques

• Devised a plan to help more than 800 farmers double their income by analyzing their socio-

economic status

• Educated farmers and spread awareness regarding different agricultural schemes

• Conducted surveys and campaigns like safe use of pesticides and fertilizers