Jatin Kumar
Delhi
Summary
Results-oriented Digital Advertising Specialist with 5+ years of experience in Google Marketing Platform and native advertising. Expertise in managing and optimizing campaigns across Google Ads, Campaign Manager 360, and Realize. Focused on audience segmentation, conversion tracking, and performance reporting to enhance campaign performance.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Ad Operations Specialist
Taboola India Private limited
Gurugram
11.2025 - Current
- Driving performance marketing outcomes by creating and managing native and display campaigns on Realize platform.
- Improving campaign efficiency by continuously monitoring and optimizing CTR, conversions and ROI.
- Enabling access to premium inventory by setting up and managing PMP deals.
- Delivering actionable insights through PCA reports, custom reports, and QBRs to support strategic decision making.
- Supporting business growth by conducting competitive analysis and identifying optimization opportunities.
Senior Process Executive
Cognizant Technology Solutions India Private Limited
04.2023 - 11.2025
- Google Analytics 4 360 Specialist.
- Google Marketing Platform like Display & Video 360, Campaign Manager 360, Search Ads 360 integration with Google Analytics 4 360.
- Data import to BigQuery.
- Google Ads Conversion Tracking.
- Audience sharing in GMP platforms.
Senior Process Executive
Concentrix
05.2021 - 03.2023
- Successfully managed in handling global market including APAC, EMEA, LEAD and NA.
- Provided assistance via different medium including chats, E-mails and outbound calls.
- Advertising assistance throughout the Meta platform including Facebook, Instagram, Ads manager, Pixel and more.
- Meta advertising.
- Certified GA4 360 Specialist with 4+ years of expertise in integrating and managing Google's marketing platforms, including Google Ads, Campaign Manager 360, and BigQuery.
- Skilled in advanced analytics, audience segmentation, and conversion tracking to optimize ad performance and deliver measurable results.
Team Member Dx
FIS Global Business Solutions India Pvt. Ltd.
09.2019 - 01.2021
- Provided technical support and guidance to the customers.
- Expertise in network and billing related issues.
- Excellent Communication and problem solving skills.
- Worked as an advisor in Vodafone UK chat process.
Education
Bachelor of Arts - Political Science, History
Motilal Nehru College, DU
09-2020
Skills
- Google Ads Conversion Tracking
- Campaign Optimization
- GA4 360 Configuration
- GA4 management and integration
- Google Marketing Platform
- Audience sharing in GMP platforms
- Looker Studio
- BigQuery
- Realize
- Excel
- GOOGLE ADS
- ROI contribution
Certification
- Google Ads Masterclass
- Google Ads Measurement
- Digital Advertising and Marketing 101- The Complete Guide
- Google Analytics
- How Retargeting works
- Google Cloud BigQuery
- Master Google Tag Manager
- Ultimate Google Analytics 4
Disclaimer
I hereby declare that the above mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above mentioned particulars.
Timeline
Ad Operations Specialist
Taboola India Private limited
11.2025 - Current
Senior Process Executive
Cognizant Technology Solutions India Private Limited
04.2023 - 11.2025
Senior Process Executive
Concentrix
05.2021 - 03.2023
Team Member Dx
FIS Global Business Solutions India Pvt. Ltd.
09.2019 - 01.2021
Bachelor of Arts - Political Science, History
Motilal Nehru College, DU