Indranil Mazumdar
Senior Business Analyst
Bengaluru
Summary
Perceptive Senior Business Analyst with over 6 years of driving successful business processes for IT Services and Marketing Tech companies. Dedicated to maximizing impact of key performance metrics to enhance and expand business operations. Known for leveraging both macro and micro-scale analyses to generate holistic images of ongoing business operations for immediate actionability.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
7
7
Certifications
Work History
Sr. Business Analyst
The Lumery (Accenture Song)
9 2022 - Current
- Managed stakeholder expectations through transparent communication and timely status updates, ensuring alignment between project deliverables and business objectives.
- Facilitated requirement gathering workshops, resulting in clear project objectives and deliverables.
- Collaborated with cross-functional teams, ensuring a cohesive approach to business analysis.
- Implemented Agile methodologies within project teams, increasing overall adaptability and responsiveness.
- Improved project efficiency by analyzing business processes and identifying areas for improvement.
- Conducted gap analyses to identify discrepancies between current and desired states, leading to actionable recommendations.
Product Owner Apprentice
Accenture
05.2022 - 09.2022
Digital Bus Integration Sr. Analyst
Accenture
04.2021 - 05.2022
Business Analyst
Tavant
12.2017 - 03.2021
Research Associate
Infiniti Research
08.2017 - 12.2017
Education
MBA - Business Administration
Xavier Institute of Management & Entrepreneurship (XIME)
Kochi, India 06.2015 - 04.2017
BBA - Business Administration
St. Xavier's College
Ranchi, India 07.2012 - 05.2015
High School Diploma -
Loyola
Jamshedpur, India 04.2010 - 03.2012
Skills
Business Requirements Elicitation
Requirements Traceability Matrix
Marketing Automation
User Acceptance Testing
Adobe Experience Manager (AEM)
Adobe Campaign
Adobe Acrobat Forms
Google Ads Conversion Tracking
Business Process Flow Mapping
Microsoft Visio (BPMN)
Microsoft Power BI
SQL
JIRA
Azure DevOps
Market Research/ Sizing
AGILE & SCRUM
Google Analytics (GA4) Events Tracking
Certification
MarTech Stach
Projects Undertaken
- Implementing Marketing Automation - Increased sales by 2.5% and web traffic to over 8K unique daily visitors through on-site optimization and CDP landscape implementation.
- Technology Integration - Requirements elicitation for Implementing technology platforms across the entire stack to make the ecosystem work through CDP and MA platforms.
- Salesforce Migration- successfully defined requirements for sales lead data migration from Velocify to Salesforce.
- Custom Digital Enhancement- Successfully delivered Optimized AEM configurations for enhanced website performance and maintaining ‘micro components’ and preserve best practices adhering to AEM compliances.
- Product Development and Custom Enhancement- Led a team of developers and quality engineers to develop a loan application system and deliver digital experience for mortgage lending.
Timeline
Power BI Beginners Guide
01-2024
Google Ads Conversion Tracking
11-2023
MarTech Stach
12-2022
Product Owner Apprentice
Accenture
05.2022 - 09.2022
Digital Bus Integration Sr. Analyst
Accenture
04.2021 - 05.2022
R Statistics Essential
09-2018
SQL For Data Science
03-2018
Mortgage Bankers Association (Lending)
01-2018
AGILE & SCRUM
12-2017
Business Analyst
Tavant
12.2017 - 03.2021
Research Associate
Infiniti Research
08.2017 - 12.2017
MBA - Business Administration
Xavier Institute of Management & Entrepreneurship (XIME)
06.2015 - 04.2017
BBA - Business Administration
St. Xavier's College
07.2012 - 05.2015
High School Diploma -
Loyola
04.2010 - 03.2012
Sr. Business Analyst
The Lumery (Accenture Song)
9 2022 - Current